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As a result of budget slashes in Los Angeles, 15 fire trucks and six ambulances will be collecting dust instead of responding to emergencies. That news got our wheels turning.

Faster than a team of strapping firemen could slide down a pole and hop into their non-decomissioned truck, we had an idea. PETA's sexy "nurse" should grace the side of the one of the ambulances in our "Bypass Heart Surgery—Go Vegan" ad, which would be seen all over Los Angeles.


Sexy Sirens

The L.A. Fire Department gets money for the ad, an ambulance gets back on the road, and residents get the lifesaving message that a vegan diet can help prevent heart attacks—and even reverse existing heart disease. Everybody wins!

Posted by Karin Bennett



Comments


Great idea! The image of the nurse may cause traffic accidents however (lol).

Rip Esselstyn, a buff vegan firefighter, wrote the amazing book The Engine 2 Diet:

http://www.theengine2diet.com/


He's got an interesting video link on his site which shows what one high-fat meal can do to your arteries:

http://www.theengine2diet.com/the-blog/can-one-high-fat-meal-cause-damage-big-time/

Posted by: Mike Quinoa | August 11, 2009 12:17 PM

this is very cool!

Posted by: simara | August 11, 2009 01:57 PM

I always preferred the sexy hospital over the horror movie hospital.

Posted by: Edward | August 11, 2009 05:38 PM

Another great idea by PETA. If it works we should try it in Cleveland.

Posted by: thehawk411 | August 11, 2009 07:50 PM

Another smart idea, Peta!

Posted by: lynda downie | August 11, 2009 10:48 PM

Ah well, it's LA. Given all the objectification of women already going on there, I doubt a woman showing her cleavage on the side of an ambulance would even raise an eyebrow.

Posted by: Jackie | August 12, 2009 12:41 AM

Love the idea!

Posted by: Jenna | August 12, 2009 05:31 PM

sexy sells!

Posted by: betsy | August 12, 2009 09:56 PM

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