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The Pretenders' world tour landed in Salt Lake City on Sunday—and Rock and Roll Hall of Famer Chrissie Hynde was happy to use the occasion to launch her PETA campaign urging McDonald's to require its suppliers to upgrade to less cruel slaughter methods. In addition to using her stage as a platform to advocate a McDonald's boycott and tossing campaign T-shirts to her audience, Chrissie unveiled her brand-new "i'm hatin' it" ad at a Salt Lake City McDonald's today. Check out some of the action below, and then head to KSL-TV to see how it played on the news:


Chrissie

Chrissie

Chrissie

That spectacular artwork you see there is soon to be on billboards across the country—starting with Chrissie's hometown of Akron, Ohio. Lucky Akron! First it gets its own vegan restaurant, now this awesome billboard …

Posted by Amanda Schinke



Comments


I was a fan of "The Pretenders" back in the 80's...now I'm even a bigger fan.. especially of Chrissie Hynde. From rock star to hero.

Posted by: Pamela Ernest | August 24, 2009 07:27 PM

Chrissie Hynde is the ultimate animal rights activist. She's strident about it for moral, spiritual, animal welfare and planetary reasons. The Rock and Roll Hall of Fame vocalist is boundlessly talented and humane. God Bless her !

Posted by: Brien Comerford | August 24, 2009 08:05 PM

Damn! What a great artist, a great cause, I love Chrissie more every day! And Dan Mathews to boot, what a team! It's amazing what one person can do when they're as dedicated as Chrissie!

Posted by: Rob | August 24, 2009 09:02 PM

Someone has to fight for the helpless. Go man, go.

Posted by: Ramiro Fauve | August 24, 2009 09:20 PM

it's so good to know that a multi-talented artist like Chrissie Hynde is vegetarian, has a soul, has compassion, has a conscience and fights for the rights of animals everyday. an inspiration to us all. keep up the good work.

peace begins on your dinnerplate.

Posted by: vegancoin | August 24, 2009 10:23 PM

Thank-you, Chrissie, for using your celebrity to bring awareness to the cruelty that chickens endure for McDonalds.You're truly a remarkable person.

Posted by: lynda downie | August 25, 2009 12:28 AM

Hell ya! Awesome demo to bring attention to McDonalds' refusal to stop some of the worst abuses in the chicken industry. And Chrissy looks GREAT!

Posted by: Curtis | August 25, 2009 06:12 AM

Billboard placement is perfect!!! Thank you, once again PETA, for finding such clever ways to save our animal friends—it works!

Posted by: Heather | August 25, 2009 09:57 AM

I mcdonalds!!!

Posted by: a caring person | August 25, 2009 01:46 PM

I love the work Chrissie Hynde does for the other animals. I have attended demos against KFC but I/we don't focus on killing the birds differently, I/we focus on the violent, cruel death they endure and that a diet without flesh is best.

As a member of PETA, I appreciate the work and effort on behalf of animals but focusing on a different way to kill the birds is not acceptable to me. It is for many flesh eaters since maybe it may make them feel better. I don't want anyone eating flesh to feel better because of a differnet method I want them to feel better from not eating flesh; and ceratainly for the animals they will feel better from simply not being slaughtered using any method.

Posted by: AAG | August 25, 2009 02:02 PM

Wow finally some billboards=DD
for people to know what they are eating!!!!
love you all who help animals=)))espically PETA
great work Chrissie!!!

Posted by: Marlene Rodriguez | August 25, 2009 02:46 PM

cows give us milk; and, i guess, as your way of thanks, you turn them into burgers. chickens give us eggs(which feel no pain) and there again into 450 degree deep fryer. we have not chosen well

Posted by: ciochetto | August 25, 2009 02:54 PM

Chrissie Hynde still looks good after all these years.

Posted by: Mark Gilmore | August 25, 2009 04:10 PM

Chrissie Hynde still looks good after all these years.

Posted by: Mark Gilmore | August 25, 2009 04:10 PM

What a terrible place.

"McDonald's conducts an annual fundraiser in November called McHappy Day. Since 2002, it has raised $150 million for RMHC (Ronald McDonald House Charities) and children's charities around the world."

We shouldn't go there.
Lets see if I get denied a second time. If I do, somebody tell me why.

Posted by: Kurt K | August 25, 2009 06:34 PM

Saw The Pretenders several times this year. Great shows by a great lady who has influenced me for the better. Ron Slurkanich

Posted by: ron | August 25, 2009 07:57 PM

Talk about your sexy vegetarians over 50. Chrissie looks amazing—in mind, body and spirit.

Posted by: Mike Quinoa | August 25, 2009 10:35 PM

I live in the area around SLC and saw this on the local news, and I was disappointed to see that they did not favor PETA in such a good light. In fact, they interviewed some people against taking action with PETA, and didn't get a bystander with the same ideal. I wish they would have, or I wish I would have been there to do it!

Posted by: Audrey | August 26, 2009 12:25 AM

I'm hatin' McDonalds but I'm lovin' Chrissie Hynde! She looks amazing and her message is fab.

Posted by: Bridget Curran | August 26, 2009 09:46 AM

McDonalds is a terrible corporation and you don't need PETA or Chrissie Hynde to tell you that, but I am glad they are out there demonstrating. It is amazing to me that people put that shit in their body. I am 45 and have stayed away from fast food since I left my teens.

Posted by: Mark | August 26, 2009 01:53 PM

Kurt,

Ronald McDonald House is indeed a good thing, but what prevents McD's from showing a little compassion toward chickens and adopting controlled atmosphere killing?

Don't forget also that most of the money for RMHC comes from the public and corporate sponsors, not from McDonald's. I'm sure the chicken-eaters among their clientele would prefer that chickens die in the most humane way, and not the way that McD's permits.

Posted by: Mike Quinoa | August 26, 2009 02:06 PM

Hey Chrissie, thanks for being an inspiration to all of us!! I have always wanted to get involved in an attempt to stop the cruelty, seeing that you've actually attempted over and over gave me the motivation to become active in fighting the murderers . Thank you!!!

Posted by: Brian Mangano | August 31, 2009 09:52 PM

Good job, in this age we're a differet kind of race...the old days must take also the cruelty not only to people but as well as to any kind of animals, they feel pain too!!
The passed years form of thinking has to be forgotten!!!

Posted by: vera | September 2, 2009 12:47 AM

boycott, boycott mcdonald's is too cruel!
Silvia
Italia

Posted by: SILVIA | September 2, 2009 11:19 AM

im french.

Here all chickens are gazed before killed.

Its again a murdrer, but better than in US.

Crazy human

Posted by: chrp | September 3, 2009 07:05 AM

Awh man, I wish I could have been there. She is so awesome and what a billboard huh? Thank god for leaders like Chrissie. Way to go!

Posted by: Leslie | September 3, 2009 12:55 PM

This is such an amazing feat.

Posted by: Caitlin R. | September 3, 2009 08:36 PM


Thank You all of the same mind set, I know we can fix it along with all of the big boo boo's we are doing. Let's stick together, and pull this life together. We all know how

Posted by: clarisse l. courcier | September 4, 2009 10:53 AM

Thank you Chrissie you are awesome!!!!!

Posted by: Paige | September 4, 2009 12:09 PM

i absolutely hate hearing about what these people are doing to chickens just for people to eat. personally i think that eating meat is gross and it makes me sick everytime i look at anything like that . then to see these pooor little innocent chickens ahve there lives taken from them so people can eat it is so horrible. I HATE MC DONALDS AND KFC . THEY BOTH TORCHER THE CHICKENS AND IT SHOULD STOP !

Posted by: kaitlyn | September 4, 2009 01:37 PM

mcdonalds & KFC a both ran by evil people animal cruelty should stop right away but alot of people don't care all they care about is $money$ and that is a horrible thing chickens shouldn't be treated like that !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: chrissy | September 4, 2009 04:12 PM

I read about Chrissy
and what she is doing is an inspiration
I am a vegetarian because I HATE and i repeat HATE thinking and knowing that animals are being killed for peoples pleasure!every time im near meat I look at it and i see the poor innocent animal that is being killed for food sitting on the plate and begging for help. I love animals and I hate to see them get hurt

my name is Stephanie I am 13 and I live in Calgary, AB and i am a vegetarian and proud!

BOYCOTT MCDONALDS!

Posted by: Steph | September 4, 2009 06:15 PM

I was there - it was awesome! I think that the biggest impact was made on the very young adults - 13, 14... if you could have seen the looks on their faces as they saw our signs with the pictures of boiled-alive chickens - they gave the whole thing some thought, and were pretty grossed out! Two young ladies were there protesting - they're 13 - vegetarian - and making a difference with their friends. Outstanding! Watch for announcements of the next visit to McDonald's and KFC!!

Posted by: Carla | September 4, 2009 06:21 PM

Ditto on that /\/\


BOYCOTT

It's toobad when you try to unveil the truth and open people's awareness they defend the evil as if it's holy and has them by strings. I try, family are just stuck, and an argument with them is against all the corporations on their shoulders!

Posted by: Mitchell Umbdenstock | September 7, 2009 01:15 AM

I recently became vegetarian, and I couldn't be happier with my diet. I've always hated fast food, and was very particular with eating meat when I ate it. Little did I know what I was putting into my body. My family is still carnivorous, but I'm trying to convince to switch, but it's pretty hard.

Posted by: WInfield | September 11, 2009 10:13 PM

I f***in hat McD's!! man i think im goin vegetarian,, argg.. poor chickens.. :(

Posted by: Arnold | September 13, 2009 01:18 AM

This campaign is almost a lost cause because there won't be any changes; but at least you guys did something. People will continue to buy chicken meals at McDonalds so there will be no incentive for McDonalds to stop buying the cheapest 'previously tortured' meat. Mcdonalds is a place to get 'tasty' fast cheap unhealthy food. People will ignore this ad campaign because they don't want something they like to be taken away. It's easy too because PETA's reputation is like animal terrorists and when someone thinks of McDonalds they remember a happy childhood. Those are just my thoughts on all this. Personally I dislike animals and logically since you are what you eat I happen to be a vegan.

Posted by: Ethan | September 15, 2009 02:07 AM

can people quit comenting on how chrissy looks good and actully look at the problem she is telling us.thank you

Posted by: devin gibb | September 15, 2009 07:09 PM

I agree with the person who said that they should focus on not killing birds (or ANY animals) at all rather than do it differently, but this may be a step up...

In my eyes, there's a point to all this "she looks good" talk...because she's VEGAN! Learn from that! It's amazing what a vegan diet can do for you as well as the environment!

Posted by: Liz | September 19, 2009 06:08 AM

I am against cruelty to animals altogether . In fact justice is among animals ,all the injustice comes from us "humen".

Posted by: Suzan | September 20, 2009 12:22 PM

I feel sorry for the chickens who have to go thru such a painful death, slammed upside down in metal shackles, their limbs are bruised & broken, many still conscious as they are dunked into scalding hot water. Chickens are among the most abused animals on earth. Urge McDonald's & its suppliers to use a far less cruel form of poultry slaughter that would greatly reduce the suffering of these poor birds.
Turn vegetarian

Posted by: Suvarna Shrotri | September 24, 2009 12:45 AM

i dont care about chickens at all but after i saw what mcdonalds does to chickens i was really P***ed off. BOYCOT MCDONALDS

Posted by: flynn | September 24, 2009 12:41 PM

I love her! I'm a young vegetarian from Ohio! She makes me proud to be from Ohio!

Posted by: Bethany | September 25, 2009 04:57 PM

this is so great thx X3

Posted by: patito | September 27, 2009 01:13 PM

i dnt think any of thiz isz real at all because if it wuzz it wuld of ben on the newz

Posted by: quise | September 28, 2009 10:55 AM

Yes!!! This chicken cruelty is total SPARTA!!!!!! Bethany, good for you, 'cause you know what? If you were in there, they'd be killing more chickens!!!!!!!!!!!!!!!!!!!

Posted by: Aaron Giglio | October 1, 2009 07:39 PM

its stupid yea they are cruel but the food is too good

Posted by: jordan | October 8, 2009 11:37 AM

thank you for doing this, me and my friends are getting a bunch of people to do it in maple ridge. Nothing should be treated the way they are. How would people feel if they got brutily killed like that? Animals have hearts and brains just like us. There mamals just like us.
goveggie.

Posted by: Jayme | October 19, 2009 03:31 PM

I would have never thought a company with the respect of the Ronald McDonald House and what that chaity stands for could be close to anything like this. If we stand together, we can make a change happen and we can STOP buying their chicken and when their profits drop, they will make a change.

Posted by: Kandy | October 20, 2009 12:05 PM

Can't we just boycott McDonald's because they make horrible food? It's garbage.

Posted by: Prisim | November 13, 2009 06:44 PM

I'm not a vegitarian by any sense of the term, but there simply is no need, but greed, for cruelty

Posted by: Jesse D | November 15, 2009 07:17 AM

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