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Dear Guys,

Wearing Axe's new leather-inspired "Instinct" fragrance will not get you mobbed by a horde of horny honeys swooning over the smell of cow hides.

There's nothing sexy about smelling like or sporting rotten animal skins. (And yes, we have sexpert Pamela Anderson backing us up here.)

To prove that point, PETA is creating a much more realistic, slaughterhouse-inspired leather scent:

Ah, the essence of blood, guts, urine, feces, and fear—all bottled up.
Eau D' Abattoir

Believe us, if you show up for a date wearing "Instinct," leather, or even our own "Eau D' Abattoir," our first instinct will be to slam the door in your face.

Our advice? Pleather yourself, pronto.

Love,

The girls from PETA



Comments


As a biker, I know the smell of leather all too well. Guys, use the Chocolate scented Axe, as a woman I can tell you that is much more appealing to females.

Posted by: Rev. Meg Schramm | August 13, 2009 12:05 PM

Lol. Vegan repeller.


Next thing we know axe will have bacon scents.

Posted by: Christa | August 13, 2009 12:51 PM

A shout out to all the animal lovers out there. We have heard that the
employees of the restaurant El Tarasco at 316 Rosecrans, Manhattan Beach,
California were responsible for continually harassing one of their neighbors
dogs. The Restaurant Owner Richard Polermo's recommendation was to
have kill the dog. Maybe you should help register your disgust against
this type of behavior.

Posted by: james | August 13, 2009 01:14 PM

I thought that Axe is one of the companies that uses animal testing. You should be steering clear of that company altogether. Good for me, because I can't see how other guys wear that stuff. It smells awful!

Posted by: Edward | August 13, 2009 01:53 PM

ahhh the madison avenue suits are hard at work... playing the instinct card..

let me quote Howard Lyman :

If you visit the killing floor of a slaughterhouse, it will brand your soul for life.

Posted by: vegancoin | August 13, 2009 02:16 PM

We don't use AXE products as I believe they test on animals.

And isn't this the same company that used a terrified pig running through a mall being chased by people (hopefully some of it was computer simulated) in one of their disgusting commercials?

Even more reason why we won't lay a finger on their products.

Posted by: Tamra | August 13, 2009 02:45 PM

"Pleather Thy Self?" As bad as the Axe purfume may be I doubt the scent of plastic is much better at attracting positive attention. I prefer Lavender or Ginger. I have also noticed that any man I meet that has a little saw dust on them is also very attractive..the woods-y thing. Try Cedar Boys

Posted by: Joanna | August 13, 2009 07:56 PM

I know there are many animal loving vegetarians who wear leather. Giving up leather is a major and imperative step to becoming more cruelty-free.

Posted by: Brien Comerford | August 13, 2009 08:34 PM

That pretty much sums up the smell. A slaughterhouse I once visited just reeked of blood, guts and feces. It was such a thick, pervasive smell it could make you gag. And the "aroma" stays lodged in your nostrils for hours. Thanks, but no thanks.

Posted by: Mike Quinoa | August 13, 2009 10:03 PM

You know this scent may turn women off, the slaughterhouse scent you came up with. However, it may attract Hannibal Lecter...O_O

Posted by: Jackie | August 14, 2009 05:09 AM

One other thing: After a long motorcycle ride (my husband and I toured the United States on our Valkerie for our honeymoon in 2001) the smell of body odor, sweat, leather, gas fumes and in some cases oil (if you serviced the bike on the road) can make a person almost pass out. I have found the best thing to wear on long bike trips is a Kevlar jacket or jumpsuit, which is excellent protection and can be vented to keep the rider cool.

Posted by: Rev. Meg Schramm | August 14, 2009 12:57 PM

I'm gonna stop everyone in my family from using that stuff. It smells of hate. lol

Posted by: Dani | August 16, 2009 09:06 PM

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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

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