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McDonald's corporate headquarters is located near Chicago, so ever since we launched our McCruelty Campaign, the city's residents have seen some pretty interesting demonstrations asking the company to stop abusing birds immediately. We've been keeping our latest stunt under wraps—but last night, two groups of stealthy crusaders were in the Windy City, projecting this pretty scary image on the façades of Chicago's buildings:


McCruelty Chicago

McCruelty Chicago

While everyone loves a good light show, I have a feeling that these antics didn't elicit any "oohs" or "ahs" from McDonald's executives. That's because our display definitely caught the attention of potential McDonald's customers who now know that chickens slaughtered for McDonald's "happy meals" are still conscious and able to feel pain—even though there are more humane slaughter methods available.

So, Chicagoans, keep the light on for us. Until McDonald's makes the decision to require its U.S. suppliers to switch to a less cruel slaughter method, we'll be in town.

Posted by Liz Graffeo



Comments


You go!! That takes guts and a person with no fear of heights (unlike myself).

Posted by: Rev. Meg Schramm | July 8, 2009 11:49 AM

I'm lovin' it!

Posted by: Kathleen Kennedy | July 8, 2009 12:49 PM

Excellent campaign! Go PETA!

Posted by: Guille | July 8, 2009 07:28 PM

Great job again PETA. As a Chicagoan I must say that the Chicago Diner and Soul Vegetarian East are two of the most savory vegetarian eateries in the world.

Posted by: Brien Comerford | July 8, 2009 07:53 PM

i love it!!!!!!

Posted by: ozzy | July 8, 2009 11:18 PM

PETA, if you wish to protest fine, but I'd exercise more caution on protests like these. What you did, if you got caught, would be a fineable offense, at the very least. People look at that over your claims, further hurting your credibility.

Posted by: Mac | July 9, 2009 11:10 AM

Thats awesome! I wish I could have helped !! I give all my support and love <333


~!~FREE THE ANIMALS

Posted by: nicole | July 9, 2009 11:15 AM

Hey! Can you believe that they do that to the chickens!!! Wow that must have taken them a lot of guts! I heard that they put sugar in EVERYTHING!!!! :P

Posted by: Ang Ang 101 | July 9, 2009 01:38 PM

Wow! thats awful what they're doing to those poor chickens! I heard that they put sugar in everything! even their salads!!!!!

Posted by: DramaQueenAngel101 | July 9, 2009 01:48 PM

we agree with this, every time we eat McDonald chicken nuggets, we are killing a bird. Also, we witnessed something gross when we ordered our chicken nuggets. Some body was cleaning the counter and then he took our order. He didn't wash his hands and he picked up the chicken nuggets with his dirty hands!! He put the nuggets in the box ,that we of course did not eat.

Posted by: Candace and Josephine | July 9, 2009 03:09 PM

One of the million reasons I LOVE PeTA!!!!!!!

Posted by: Katie | July 9, 2009 11:59 PM

great idea. Thanks once again PETA.

Posted by: vegancoin | July 10, 2009 05:57 PM

Man, why is it that the people who complain about some stunt that PETA pulls are always the meatheads. (Oh no PETA, you've really done it this time.) PETA hasn't done enough until you all wake up and smell what is cooking, or should I say rotting in your bellies. But you know what PETA; I would keep doing this even after McDonalds changes to a less cruel method. I'm sick and tired of hearing about all the work that PETA does trying to get these fast-food chains to change to something different; they should be 100% promoting other entreprenuers who are getting it right!

Posted by: Brian Luznak Has Lost The MD Way | July 14, 2009 11:53 PM

Brian - I said what I did because tresspassing is an offense, a LAW offense.

I'm an omnivore too admittedly, but I'm far from stupid. One who does not understand the LAW or words like CRIMINAL TRESSPASS need to look at their heads, not I.

Posted by: mel | July 15, 2009 06:34 PM

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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

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