May04
Victory: Gap and Levi's Pledge Never to Use Apes in Ads
Posted at 03:52 PM | Permalink
| 
Comments (7)
 |
Following the tragic death of Travis, a chimpanzee who formerly starred in Old Navy commercials, PETA approached Levi's and Old Navy's parent company, Gap Inc. (which also owns Gap and Banana Republic), to ask the companies not use apes in any future ads. Executives for both companies knew that their choice was clear once they learned that young apes who are used in commercials are ripped away from their mothers when they are only days old, trained by being beaten, kicked, and punched, and then discarded to live in filthy roadside zoos when they are too old and strong to handle.
Gap Inc. and Levi's join other progressive companies and organizations that have also signed our pledge, including Harris Teeter, SEGA, Honda, PUMA, Subaru, Keds, Yahoo!, and The Ad Council.
And, because we are never ones to let compassionate acts go unrewarded, we are sending both companies thank-you gifts for a job well done.
Posted by Shawna Flavell
TAGGED:
Comments
Smart Companies. Now come on the rest of you.. join in!
Posted by: carla | May 4, 2009 05:41 PM
That's a start...what about their use of child laborers?
Posted by: Amanda | May 4, 2009 09:05 PM
YAY Gap and Levi's! YOU ROCK! Thank you (and yes - I see a shopping trip in my future!)
Posted by: Shelly | May 5, 2009 10:19 AM
Now if we could just get Kraft to stop using exotic animals in their advertising...I am driving my husband crazy by checking labels in the supermarket to see if Kraft makes or distributes what he just threw in the cart...and if I see that name anywhere on the package I put it back on the shelf. I have written to Kraft advising them that until those commericals are off the air and they have contacted PETA about their intent never to use exotic animals in their advertising again, I am no longer purchasing their products.
Posted by: Rev. Meg Schramm | May 5, 2009 11:08 AM
with so much technology around, one would think that companies with so much money could use a diff means to advertise their products. instead of using animals.
Posted by: brandie | May 6, 2009 05:38 PM
That's great news! I just saw the preview for the new Night at the Museum movie, and they use a lot of animatronics. Unfortunately they also use some live monkeys.
And could someone please get Alec Baldwin to stop allowing monkeys to be used on 30 Rock.
As producer and star, I am befuddled as to why they used live monkeys as he is such a Peta supporter, it sends a horrible message.
Posted by: will | May 7, 2009 10:49 AM
The use of apes in commercials would decline if art directors and copywriters just realized how like us they are. Would they allow their children to be treated in this way? I think not!
Posted by: Sarah | May 19, 2009 08:56 AM