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We can never resist a good birthday party … and neither can our friends over at PETA Europe! Yesterday, Selfridges—a European department store that continues selling foie gras despite public outcry—celebrated its 100th birthday, and PETA Europe, along with former Miss UK (and current vegetarian) Brooke Johnston, joined the party by unveiling Brooke's new "Selfridges: Force-Feeding Is Cruel" billboard.


PETA Europe's touring billboard is slated to make the rounds of Selfridges stores across the UK this summer.
Brooke Johnston
Brooke was on hand for a force-feeding protest too.
Brooke Johnston

Happy birthday, Selfridges! While your employees were inside gorging on birthday cake, somewhere ducks were being force-fed until their internal organs ruptured.

Posted by Shawna Flavell



Comments


I think even people that eat the meats have to admit this is really crule. I mean if your going to eat an animal which isn't kewl at all why deliberately rupture its organs?

I know that if I was going to die at a certain time I'd atleast apprecaite it if my organs would be ruptured. Fight the power PETA.

Posted by: Pepsi One is Fun | May 1, 2009 10:33 PM

I heard there exists ethical foi gras which does not forcefeed the ducks. Perhaps you should promote that alternative instead.

Posted by: ryan | May 2, 2009 07:53 AM

Nice billboard. Thanks Brooke—you're gorgeous!

Posted by: Mike Quinoa | May 4, 2009 03:26 PM

Love you Brooke. Thanks!!!!

Posted by: carla | May 4, 2009 05:47 PM

Well done!.. I think is disgusting eat foie gras!.. I tried once and never again when I knew where it come from!.. Go Vegan!!...It's a good choice anyway.

Posted by: Ole | November 20, 2009 01:08 PM

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