Arguably the greatest advert that has ever been :) ... Oh to be a Broccolli spear ...

Posted by: Mr Y | January 27, 2009 06:06 AM

I love it.It should not have been rejected. As if NBC shows family friendly shows and ads only! lol

Posted by: Kelly | January 27, 2009 06:11 AM

Please put this ad on your Youtube page so we can embed it on our MySpace pages...(or give us a code for the video)

Posted by: Curtis | January 27, 2009 06:24 AM

Ohh!! Click "Super Bowl ad" and it takes us to the Website with the embedd code!

http://www.peta.org/content/standalone/VeggieLove/

Posted by: Curtis | January 27, 2009 06:26 AM

Yeah, we need more family-friendly commercials in the Superbowl.. like the ones for Victoria's Secret...

Great ad and shouts out to its creators -

Sincerely,

A guy in the ad biz

Posted by: Mark | January 27, 2009 09:38 AM

Love the ad, but then again, the Super Bowl IS a family event - so I definitely understand why it was rejected.

That said, I hope NBC and other networks definitely restrict advertisements such as the Friday the 13Th movie trailer. My 6 year-old son certainly didn't need to see that!

Posted by: KarlB | January 27, 2009 09:45 AM

I get that PETA wants to be controversial, but instead of making ads that are continually banned, why don't you ever create ads that people will actually see? I mean it seems to me that the only people who see the ads are already PETA supporters.

Posted by: Megan Ford | January 27, 2009 09:49 AM

Not to sound old fashioned, but I don't think that is something kids need to see. We all know that millions of kids will be watching the Super Bowl and this is something I wouldn't want my kids to see.
If this was a late night add when kids are supposed to be in bed, I don't have a problem with it.
I don't buy into the message though.

Posted by: Kurt K | January 27, 2009 09:51 AM

omg that ad is soooo hot! i love it. NBC is so lame for not accepting it ... turning people veg is life saving (for ppl and animals) and sexy vids like this are a great way to get people in the know who never would have come to peta.org otherwise. keep on keepin' on, PETA! LOVE you!

and come on ... Janet Jackson showed her nips at the super bowl, and yet this is what gets banned. doesn't make sense!

Posted by: beth | January 27, 2009 10:04 AM

I think the ad is super hot! I can't wait to let my husband watch it :-) With that, I mean only my husband, it's not something I want my toddlers to see. I think NBC should maybe play the ad on later shows that they know there won't be so many kids watching.

Posted by: Mandy | January 27, 2009 12:02 PM

Thanks Megan. I completely agree. PETA needs to make ads that they want and know will go on tv; seriously, as though after seeing this video it would EVER get put on television. If PETA wants people to go veg with commercials, they should make one that will actually go on tv.

Posted by: Aneliese | January 27, 2009 12:36 PM

I get a laugh out of the lawyers for the network who paused their way through this video, so they could write down their salacious complaints

Wonder what else they were doing

I have a feeling they enjoyed their work

Of course, NBC will allow suggestive Victoria's Secret ads, and violent gory ads about slasher movies, or penile dysfunction discussion ads, but not this. It doesn't make sense!

Posted by: kelly | January 27, 2009 12:38 PM

Beth, they control Super Bowl ads precisely because of the Janet Jackson "wardrobe malfunction." The network had no idea that was going to happen, yet they got fined by the FCC because of it. So now this network is careful about the content of commercials, since that is something they can screen in advance. They don't want to be fined. It actually makes perfect sense from their point of view.

Posted by: Abby | January 27, 2009 12:49 PM

i dig the ad, but it does seem like there are alot of PETA ads that don't get played. i understand PETA wants to be edgy and everything, but maybe they could try making a commercial that's just as effective, but less racy so it could be seen by millions of people watching the superbowl, not just people who are already PETA supporters & already in the know about the benefits of vegetarianism.

Posted by: Elise | January 27, 2009 12:56 PM

I like the ad, but I'm honestly not surprised it was rejected for this particular program. Ads slanted toward human health or protection of the environment would have been more suitable, and most likely accepted.

Use this ad in a more adult-oriented media, but create a more appropriate veg PSA for the Super Bowl.

Posted by: Mike Quinoa | January 27, 2009 01:37 PM

Okay... one of the hottest ads I've seen in 41 years!

Going out to get more veggies ... right now!!!

Great job, Peta! Shame on you, NBC!

I agree with Mandy... the ad should definitely get its air time, but perhaps only after the lil' ones have gone to bed!

Our kids know too much about sex as it is! They'll lose their minds if they view this hot fire of an ad!!! ;)

Posted by: Adonya Wong | January 27, 2009 01:41 PM

YOU have got to be kidding! To sexy for the Superbowl? How about the gal catching the chips in her mouth at the laundromat? Was that Frito Lay? Victoria Secrets Ads? MTV? Basically everything is about sex. GET REAL. A healthy libido is great.
I am a 38 year VEGAN and am proud to say that at 54 I am still hot and sexy without plastic surgery! Yes, being veggie does help keep you alive....VERY alive!

Posted by: Susan in Austin Texas | January 27, 2009 01:51 PM

ok so NBC had so many problems with the licking and things of a sexual nature in this video. but no where in their note did they bring up that all of these women are almost completely naked..
so seeing women in their underwear is alright for children, but seeing women love vegetables isn't?
ef that

Posted by: Ann Matthews | January 27, 2009 02:02 PM

Fantastic ad. NBC has proven yet again their hypocrisy.

If it was an ad with hot female models slurping gooey cheese from a beef burrito... oh wait, they did air those before! Just not women and veggies... that's too steamy.

Puh-leez. And yeh, kids should see this stuff because sex is NORMAL while half the adverts on Amerikaan TV are disgusting distortions of natural human lived experience... the level of stoopid in 'Merkaaner culture is shocking... course, so is the stupid bowl anyway. HAH! Come on world cup! PETA let's see some smoky ads for South Africa 2010!

Posted by: JustJack | January 27, 2009 02:04 PM

i want to see what she did with her veggies. hek yeah

Posted by: armando martinez | January 27, 2009 02:05 PM

This is an absurd!!!!!!!!

It is really great the ad, it should go on and on, with all big tv shows all over the globe.

PS - I am not a vegetarian, I married one.

Posted by: Silverio | January 27, 2009 02:09 PM

Oh, please! I am totally pro-vegetarian and support the message here, but it's the Superbowl--in the middle of the day. My 7 and 9 year old children will be watching the game as will many thousands of other children. NBC was right to reject it. Place the ad in the evening, after the kids have gone to bed.

Posted by: Judy Kitt | January 27, 2009 02:11 PM

No crap NBC rejected it, its way too sexual of a commercial to be passed by their program standards board. If it was beer or something like cleaning products instead of veggies it still probably be rejected.
And can somebody show me the study that vegetarians do have better sex?
thanks.

Posted by: Whatev | January 27, 2009 02:55 PM

GRRRRRRRRRRREEEAAAAAAAAAT!!!! Best add Iv'e seen in awhile. Sure beats watching uncensored news about these criminals that ripped off (Madhoff) their shareholders.

Posted by: Tommy Oh Boy | January 27, 2009 03:04 PM

Extremely inappropriate for daytime TV. The wrong way to go to show love for veggies. The veggies are portrayed like something more than eating it.

Posted by: Leif | January 27, 2009 03:12 PM

Peta knows how to get attention without having to spend the money to run the ad!!! That is so cool.....I think this ad will get MORE attention because it was rejected! Way to go Peta!You are making it the new Playboy of the world...it appears to be cool to go naked for the animals....Peta pets, Peta bunnies!!!LOL!I luv Peta!!

Posted by: Connee Robertson | January 27, 2009 04:03 PM

That made my zucchini al dente.

Posted by: Chris Shepard | January 27, 2009 04:27 PM

Haha I think it's hillarious. C'mon, they say THATS bad, i've seen worse on other programs!!

Posted by: Ashley | January 27, 2009 04:29 PM

Did PETA ever try to get that singing cow commercial on television?

If anything that would atleast be a WTF moment for alot of people watching and would get your message across to alot of people. Plus there would be no reasoning for why that commercial would be banned because its not inapropriate. Its just singing cows. :) How could NBC say no to that?

Thats just my oppinion though. :)

Posted by: Pepsi One is Fun | January 27, 2009 05:19 PM

One more reason not to watch the "stupor bowl" idiocy.

Posted by: C Cat | January 27, 2009 05:34 PM

I really can not understand why this should be banned. There are so many other bad commercials on television, so why would this one be banned. Sure there are a few things in this video that may be explicit for children, but really who is going to stare and examine the commercial like NBC has done? no one. I honestly think this commercial is a great commercial and PETA should fight for it to be aired.

Posted by: Jacqueline | January 27, 2009 05:58 PM

Meh. Like everyone else said, good for an internet/late-night ad, but a waste of effort for daytime airing. It does seem like the only people watching PETA ads are PETA members. :(

Posted by: Meech! | January 27, 2009 05:59 PM

I agree with NBC. Children watch the super bowl and its too inappropriate-- however! it sure got the point across... better sex! who cant turn that down!

Posted by: Katie | January 27, 2009 06:02 PM

Maybe what's really bothering NBC is that the ad suggests that veggies can be more fun than men....uh, maybe some men, Dear NBC! I love the ad.

Posted by: Zoe | January 27, 2009 06:03 PM

Yes, I've seen worse on other programs, too, but I was at least informed beforehand. As the mother of four sons, while I find the ad quite imaginative, I believe it is inappropriate for air during the Super Bowl, or any other programming that does not contain a rating that cautions viewers.

Posted by: Anne | January 27, 2009 06:11 PM

Does anyone else find it crazy that we are all so worried about our children seeing an ad that may be too sexy...but bring on those beer ads!! People who are so worried about sexuality....I do not get it.
It sure would encourage people to eat their veggies!~

Posted by: B Poston | January 27, 2009 06:15 PM

I have to agree with NBC for banning the provcactive commerical from the line up. I have younger children who will be watching the superbowl that need not be exposed to the sexual content of this commercial. If you want to get the message across, it should be done tastefully and not showing girls in lingerie licking veggies or stroking themselves with asparagus. I applaude NBC for banning this commercial.

Posted by: C Lynn | January 27, 2009 06:34 PM

I really like the ad. It doesn't offend me.

I don't think I'd want a young child watching it.

Posted by: Andrea | January 27, 2009 06:52 PM

love the sexy women put more on and less clothes

Posted by: mark coleman | January 27, 2009 06:53 PM

It's a great ad but inappropriate for daytime tv. I think a lot of superbowl ads are inappropriate but that isn't a reason to put yet another one on. As for sex being natural and kids should see nature..um...having a sexual appetite for vegetables is not natural so I have no idea what you people are talking about. Beyond that, having my kids watch people having sex or eluding to having sex with people or vegetables is not necessarily my idea of responsible sex ed.

Posted by: Jana | January 27, 2009 06:55 PM

I know that NBC has done the right thing. I have 2 young sons that love to watch football and will watch the superbowl.
This is trashy I don't care what they support..it's nothing but porn is all it is. so sad this is what our world is turning into?????believe me there are tons of commercials that i would love to have banned...including "Victoria Secret"

Posted by: jennifer | January 27, 2009 06:55 PM

Is a cool advertising - An advertising in TV or print dont go make me change about what I eat - Each human choice about his life including food,clothing, where to go and what do in his own life. I am a 45 year meat lover and am proud to say that I am still hot and sexy without plastic surgery! and I look 30 of course I eat veggies too,

Posted by: adrian | January 27, 2009 06:59 PM

Ok the video would have been great, if only it didn't look like women were having sex with the veggies. Now I am not a religious fanatic but my twin 6 Y/O boys watch the Super Bowel with us and I feel this was kind of pushing it a little too far, not that other commercials don't. But my kids usually don't watch those shows that air those kinds of commercials. Sorry PETA, I would just take out the parts that look like sex with broccoli and then have it air. Lets not pervert our children to get a point across. Even if I am unpopular now with this site, my kids are worth it. Would you want yours to see it?

Posted by: Christina | January 27, 2009 07:04 PM

I love it!! It reminds me of a Victoria's Secret commercial. I see plenty of those on tv! They just don't wanna be controversial. That's too bad because its a really great commercial and the guys would have loved it!!

Posted by: Jessica | January 27, 2009 07:05 PM

The ad's sexiness just did just what it was intended to do. Nbc's rejection has gotten it lot's of recognition. Way to go Peta!

Posted by: rene | January 27, 2009 07:08 PM

Hot vid, I watched the animal cruelty video that followed this on pita.org and when the guy dropped a cinder block on the pigs head it brought a tear to my eye.

Posted by: Bonnie | January 27, 2009 07:27 PM

guys, how the hell would you explain that to your 7 or 8 year old kid who you're watching the super bowl with, for example? that IS explicit. you guys are WAY too pompous.

Posted by: jweir | January 27, 2009 07:46 PM

great add 2 bad the ceo, s cant meat the add head on and stop sucking the big companies ass . i think b veg i need 2 feel better

Posted by: eddie | January 27, 2009 07:51 PM

Some of the commercials that NBC is fatuous enough to host are even more sexual.

Posted by: Thomas | January 27, 2009 08:06 PM

I think the ad is great, but I agree that it should be shown at night.

Posted by: Jo-Anne | January 27, 2009 08:49 PM

Meat is for sex not the stomach

Posted by: Niki | January 27, 2009 09:09 PM

Yeah, we can allow a bunch of steroided freaks bash into each other and it is all right to watch that. The super Bowl is not a family event- it is just a symptom of our messed up society. The ad was a bit racy - but love, even for vegtables is cool. When we learn to love ourselves - then we maybe can love all creatures too. I say ban the violence and promote the love. Keep up the work and fee thinking PETA.

Posted by: matt | January 27, 2009 09:15 PM

This rocks Jeff..! I am thrilled for you and amazed at your talent. your bro, jonny

Posted by: Jon Maier | January 27, 2009 10:09 PM

finally it's getting out there that vegetarians make better lovers. i've been trying to tell people this all the time! lol.

but seriously, i disagree with NBC's rejection toward the ad. They have had sexually explicit ads with beer and alcohol for a long time. whats the big deal

Posted by: amanda | January 27, 2009 10:10 PM

it's a little too sexual. peta you should try to make an ad that makes everyone happy not most people mad. with this ad lots of parents would get angry and the point is to make more people happy with peta, so yeah it's prob. a good thing it got banned, sorry peta, but i still love you.

Posted by: andrew | January 27, 2009 10:17 PM

Although I understand the idea behind the advertisement, I find it is totally inappropriate to air during the Super Bowl. There are families with children that watch the game and the commercials are a big part of it. Besides, do you really think you're going to convert that many beer chugging, pepparoni pizza chomping, meat loving football grunts into vegetarians?

Posted by: zelda | January 27, 2009 10:20 PM

Sounds like NBC is hooked up with the meat industry..I don't personally see how this ad is any more sexual than many ads out there. Sounds like they are afraid everyone will go veg after seeing this one! Great commercial, I love it and think everyone should see it!

Posted by: Jessica | January 27, 2009 10:31 PM

It is really good but having a 5 and 9 yr old to watch it is a little out of control..Why not have it at nights when the kids go to bed???? But having it on during the game is not a good idea but on the late night when the kids go to bed is a GOOD idea!!!

Posted by: Sayre | January 27, 2009 10:38 PM

I don't think it's too risque at all. Seems to me there was a godaddy Superbowl ad that sparked a lot of controversy AFTER they ran it. I don't think the sexuality is the problem--the message is. Mainstream media doesn't want to show support for veganism.

Posted by: Antigone1000 | January 27, 2009 10:41 PM

Brilliant :) I just adore this add. I hate how networks are all prudish about this stuff, it's a really gorgeous ad. There's nothing wrong with sex, and it has a great message to boot... I sort of wish the networks (and possibly 'middle America', or whatever it's called, in general...) would get over that.

Posted by: Shar | January 27, 2009 11:47 PM

keep it up peta, smart add.

Posted by: MIKE | January 28, 2009 12:25 AM

Think of this ad as bait. I'm betting that PETA made it with the goal of having NBC reject it - which would create controversy, news and ultimately a whole bunch of non-veg folks coming to the PETA site to view the ad out of curiousity - only to end up seeing the 'reasons to be veg' video, and maybe thinking seriously about becoming veg. Smart move by PETA - much better than spending $100K per second for a Superbowl ad.

Posted by: Mark | January 28, 2009 01:08 AM

I'll be honest, I'm a big time meat eater and I usually hate PETA but(I can't believe I'm saying this), this time I'm on your side. This ad is no more racy than some of the Beer or Victoria's Secret ads. It paints a way better picture of you guys than the "suffering cow" type ads you usually put out. The 1st Amendment, like all the rest, is for everyone.

Posted by: Bill | January 28, 2009 01:55 AM

I UNDERSTAND THE OBJECT OF BEING CONTROVERSIAL IS TO GET PETA INTO MORE CONVERSATIONS, BUT, ASIDE FROM A VIRAL VIDEO, I DON'T THINK THIS DOES ANYTHING TO FURTHER PETA'S CAUSE. IT DOESN'T TELL THE VIEWER ANYTHING PRO/CON ABOUT EATING MEAT. IF THE POINT IS THAT VEG'S HAVE BETTER SEX, THEN WHY ARE THESE WOMEN HAVING IT ALONE?! ...AND WITH VEGETABLES?!?!

Posted by: HUNTER | January 28, 2009 02:44 AM

why did their comments make you blush? i mean they basically described what was in that advertisement.. or did you not watch the video?

Posted by: Alena G. | January 28, 2009 05:29 AM

Im from England and who gives a monkeys about the superbowl .... bring it over to the UK were more open minded about these issues ... we would broadcast PETA's great work all over prime time TV ... its a great ad , would get people taking and gets the message across ! I believe thats the intention of adverts .. product awareness .. PETA do a great job and im a 17stone powerlifter who doesnt eat meat products anymore so fair play to PETA for changing my mindset ... tofu and quorn protein products all the way ...

Posted by: Mr Y | January 28, 2009 07:38 AM

The PETA commercial had to be cut in order to allow time for 6 erectile disfunction commercials.

Seriously..although I support the mission and the ad is creative and well done ~ not for prime-time.

btw ~ Go Steelers! ;)

Posted by: Pamela in Pittsburgh | January 28, 2009 07:59 AM

the ad would have definately caught attention! and more people would have visited the site! its a NICE ad

Posted by: darkserenity | January 28, 2009 08:44 AM

I can bet that during the superbowl, I will be exposed to flashing handguns, shots being fired etc. fo all of NBC's crime shows. Do I want my kids to see provocative vegtables or crime and murder.... I'll take the sex..

Posted by: Michael | January 28, 2009 08:52 AM

This ad and the controversy brought me to your site. Bravo for great publicity! The ads are extremely hot and do bring up a great point...no pun intended, sex sells we all know. The more important point of my post is that I watch the "Chew On This" video afterwards. I've been to a slaughter house, have seen animal mistreatment, and love my pets. Currently I'm a meat eater. I think after your video, Chew on this, I will very strongly begin to NOT eat meat. Horribly powerful. Just horrible. Thank you.

Posted by: Michael | January 28, 2009 08:55 AM

So Janet can bare her boob but a woman cannot do with a vegetable what they do in ads for beer, cars, liquor, etc.? This video is HILARIOUS - I loved it! And it's true - healthy people don't need viagra! TRUTH IN ADVERTISING! Right On.

Posted by: Lydia Freund | January 28, 2009 09:03 AM

Michael,

Another must-see video is "Earthlings." You can download it (700 MB) for free here:

http://veg-tv.info/Earthlings

And if you want to feel better and better about your decision to not eat meat, spend some quality time on Dr. John McDougall's site:

http://www.drmcdougall.com/

Posted by: Mike Quinoa | January 28, 2009 09:22 AM

While it is a good ad, it's a good late-night ad, not prime time. Don't our kids, daughters and sons, get enough of this crap? I also agree that there have been plenty of other ads that they should not have allowed during the superbowl...

Posted by: A | January 28, 2009 09:34 AM

I agree with Hunter that the commercial does nothing to further PETA's cause. If that is the only way to draw attention, I think there are more creative ways to do it that get people's attention. BTW - it is not family friendly for the Super Bowl.

Posted by: DAP | January 28, 2009 09:51 AM

That's a good ad, it grabs ppl's attention, and makes a point. This maybe horrible but nothing has made me consider being a vegetarian so much. Think i might just have to make the switch. As for NBC banning it-they're stupid. Either way, ppl are going to see this, whether it is because it they watch it on TV, or because they hear about the controversy, so they might as well just show it. Good Job PETA!

Posted by: Chiquita | January 28, 2009 09:53 AM

30 seconds of air time once, cost $3,000,000. Five days of coverage by the nation's media for being "banned" - Priceless. Chance to let NBC prove their own hypocrisy: Priceless. Once again, PETA outsmarts the meat heads.

Posted by: tim martin | January 28, 2009 09:53 AM

Yes, yes I do think it should have been rejected.

Posted by: Me | January 28, 2009 10:20 AM

Sexy add but why doesn't PETA take the veggie show on the road and open up a chain of restaurants? If Hooters can do it and their food was mostly awful, then PETA can too, because veggies taste oh so good. North Americans are tired of eating the same old fast food garbage. A fabulous veggie restaurant with servers dressed in forest nymph costumes would be a nice change of pace and would certainly convert some male meat eaters.

Posted by: Serenity | January 28, 2009 10:22 AM

I agree with NBC this video shouldn't air. I am a member of Peta and agree with most topics they protest! However Sex with Veggies!?! Come on now children watch the super bowl too ya know. My nephews love to watch the Super Bowl but, they are 7 and 10 that video isn't fit to be seen by them. Not only for the provocative sexxy sexxy. For the slaughter scenes that were grotesquely shown. People know how animals are slaughtered for food we don't need to see it.

Posted by: Sunde | January 28, 2009 10:29 AM

From CNNMoney.com

"This commercial is basically soft-core porn," said Melissa Caldwell, research director for the PTC. "The way she moves, the way she puts her finger in her mouth -- it's very suggestive and very titillating."

She is not referring to the PETA spot, however the Carl's Jr. commercial feat. Paris Hilton that caused such an uproar... which was of course aired on NBC as well as a host of other networks.

I was a vegetarian for 10 years, I do agree that it is a healthy lifestyle, I will not be watching the Superbowl because I think it's lame, and my biggest concern is the hypocrisy and censorship!

Posted by: Reuben | January 28, 2009 10:39 AM

Proof that vegetarians are better in bed please. I wanna see these studies.

Thanks.

Posted by: Kara | January 28, 2009 10:49 AM

NBC did the right thing to ban
the commercial.C'mon people
there will be kids watching
and they don't need to be seeing a commercial like that.
It shows to much sexuality
with the veggies which is disgusting,I like vegetables,
but not like that.Way to go NBC for banning the commercial,and for you all out
there that think banning this is wrong hahahahaha.I have a
child and that is way to explict for her to watch.

Posted by: Karen | January 28, 2009 10:50 AM

I think NBC is being a little biased. They will allow violent ads for movies, beer commercial's with scantily clad women, and Victoria's Secret ads are all the rage, but no Veggie Love?

The ad was certainly too risque for family prime time...but it is certainly brilliant advertising on their part. P.E.T.A. states NBC requested that they cut out a few things to make it a little less provocative and they are refusing to do so.

If they truly wanted the ad on during the Super Bowl how difficult would it be comply? They know that NBC has to comply with FCC regulations or be fined, so they knew this was coming. They just wanted the free advertising.

If you continue to watch the video it further discusses the many reasons to become a vegetarian, one of them being better sex. Supposedly being an unhealthy meat eater causes impotence. Hmm...draw all the sexually curious men over to the website and put the possible impotence seed in their head...pretty smart...

P.E.T.A is just jumping on the "sex sells" wagon with everyone else. I notice there are a lot of non-vegetarians commenting on here, so it seems to be doing the job it was intended free of charge. Good work P.E.T.A. !

Only thing I would recommend is that you put a man or two in the commercial next time. Make it seem like the vegetarian is more attractive to women than the non-vegetarian. I can see that a lot of meat eaters are infuriated that these women are having more fun with their veggies than with with them. ;)

Posted by: Stevie | January 28, 2009 10:56 AM

Good ad. I doubt, though, that anybody ever expected that it would be approved. This is viral marketing. By creating an ad that was sure to be rejected, PETA is generating a lot more attention and publicity than if the ad had actually aired during the super bowl. During the game it would simply get lost in the shuffel os all the other overpriced ads featuring half-naked women etc etc.

Posted by: Not a Vegitarian | January 28, 2009 11:03 AM

Good commercial - but NOT appropriate for TV. I already restrict the super bowl from my young son because of the commercials, and PETA's ad doesn't make it any easier.

Posted by: streamfinder | January 28, 2009 11:05 AM

All the way Peta!!! But does anyone remember The Paris Hilton commercial for Carl Jr. burgers?? She was soaping up a car in a bathing suit practically doing it with the sponge then stuffing her face with a fat, greasy cheese burger. Com'on NBC live a little!! These ladies at least have class!!

Posted by: Carla | January 28, 2009 11:09 AM

Does anybody recall the Miller Lite "catfight" advert from 3 or 4 Super Bowls ago? If the network approved that ad, how can they reject PETA's ad?

Of course PETA doesn't buy millions of dollers of advertising every week during football season, so I guess there is an economic rationale to their double standard.

Posted by: Tony | January 28, 2009 11:21 AM

Only in the US can one encounter such breathtaking hypocrisy! Are there no cheerleaders at the Superbowl?

Posted by: Pete | January 28, 2009 11:22 AM

I have to agree that the add is a tad racy but it definately drives the point home. We can't forget that there are also a lot of kids that watch the super bowl with their parents and I don't think I would want my kids catching a glimpse of the add. Either way, the publicity for it not being allowed is going to be great and now I have to sleep with a vegetarian to see if you guys are right!

Posted by: Topher | January 28, 2009 11:23 AM

Awesome ad - I understand not showing it during the Super Bowl - HOWEVER, to all of you that say this ad will never get shown and PETA needs to make one that they know can get on the air - HOW on EARTH is this different from all the other ads that use sex to sell? I've seen worse commercials actually on the air. I think it will and should make it to the air, probably late night, but that's OK. Heaven forbid sex should be used to sell something good and healthy - and it be shunned, but it's OK to use it to sell things that are harmful to us? That makes no sense.

Posted by: me | January 28, 2009 11:30 AM

This ad should not be approved to play during the Super Bowl. There's no need to do it, yeah it may be eye catching, but is that what PETA stands for? Promoting the idea that sex sells...I hope not. I think that the video that plays after the OVERLY SEXY GROSS ASPARAGUS AND PUMPKIN VIDEO is A LOT more powerful, right now my stomach actually hurts from watching it and next time I go to eat a piece of meat I will remember those images. What does PETA want- something guys will watch to get off or something that will leave a lasting impression on everyone's mind? I think it is also funny because I just have a huge lurking feeling that PETA made this commercial in efforts, not for people to actually see the ad during the Super Bowl, but the fact that they would be willing to take some time out of their day and actually go and watch the video for themselves, and then end up watching the second part of the video that has no sexual connotation at all. Smart for that PETA.

Posted by: Melissa | January 28, 2009 12:07 PM

Yes, that commercial is exactly what I want to come on while watching the superbowl with my 2 sons (10 and 8) and my 13 yr old daughter. Are you kidding me? Of course that should not be on during the superbowl. We put all these very sexually explicit commercials and shows on tv then wonder why kids are having sex at even younger ages along with more pregnancies etc etc. Doesn't take a rocket scientist to do the math!

Posted by: Gator Nation | January 28, 2009 12:29 PM

the more you pay, the more nbc will play

Posted by: sean o'brien | January 28, 2009 12:31 PM

Everyone knows sex sells and we are trying to convince people to be more health conscience. Personally I think watching a bunch of obese people in bikinis is more offensive. Maybe if Paris Hilton was eating a banana it would be ok..

Posted by: jack | January 28, 2009 12:33 PM

The ad may have been rejected by NBC for play time during the super bowl, but look at all of the coverage the news stations are giving the ad! That was probably the point!

Posted by: nancy | January 28, 2009 12:45 PM

"Suck it, bitch!" - Direct quote from an episode of the former NBC series Will and Grace. Nuff said.

Posted by: kabone | January 28, 2009 12:55 PM

@Jacqueline
"But really who is going to stare and examine the commercial like NBC has done?"

The PTC or Parents Television Council would. Just check out they're website and look at how much they want to "save teh children" when simply the channel could be changed.

Posted by: Pepsi One is Fun | January 28, 2009 01:05 PM

To all of you that claim that there are other ads, equally sexy, being shown on tv anyways - what do you say to your kids when they want to start drinking, having sex, etc. much too young. "But all our friends are doing it." Does that make it okay? Because their "friends are doing it", do you then give in?

Posted by: Jody | January 28, 2009 01:10 PM

Seems it's ok to show brutal death and destruction, but mention or show anything that has do do with sex, making love and beautiful women..... that's bad!
Probably because all the ugly feminists would raise a bigger stink if the ad aired. Hey, if they followed the advice of the ad, maybe they wouldn't be so ugly.

I think it's a great ad, and anywhere else but GOOD OL USA, and it would'nt have ever been a problem.

Posted by: Dale | January 28, 2009 01:41 PM

Dear Friends
What kind freedom do you have in USA???
This is nothing if you compare the people killed in wars.
Aureo Pires-Brazil

Posted by: AUREO PIRES | January 28, 2009 01:56 PM

In a superbowl commercial preview I saw getting her clothes ripped off in public, and they are going to air that commercial, yet the PETA commercial is banned? I say air the commercial and if the parents don't want their own little monkeys to watch, put them out side and let them get some much needed excercise on their swing sets while the superbowl is on. This is where they should be on a Sunday afternoon, not sitting in front of the TV scarfing down chicken wings and other fattening food.

Posted by: Meg Schramm | January 28, 2009 02:01 PM

Hi, I just saw this commercial and I think it should be on TV. I am 12 years old and I've seen worse stuff on tv. So I don't see what the big deal is. by the way this ad is making me eat my vegetables!

Posted by: Jimmy | January 28, 2009 02:32 PM

Women watch the SuperBowl also. C'mon PETA, couldn't you put at least ONE young, superhot guy in there?

Posted by: Elaine | January 28, 2009 02:37 PM

I am Vegetarian almost a vegan which my sister is. We look younger than our peers because of our diet. I think some meat eater see vegetarians and vegans as
fascists wanting to change the world. It sad, there's ads for chocolate and ice-cream that use sex to sell their products. The Peta is more comedy plus education. They dont seem to know that eating oxgyenised meat can cause instestinal cancer also.

Posted by: Olga Chee-a-tow | January 28, 2009 02:48 PM

urm . . .

Nice ad

but I have a girfriend

bye

Posted by: Mitch | January 28, 2009 02:56 PM

There are so many horrendous, cruel, uncaring and yes, mentally challenged dingbat humans on this planet I doubt animal welfare organizations will *ever* get thru to those thick dumb skulls!!

I have no respect for anyone who claims to be devout Christians, or whatever, but think nothing of torturing and abusing animals! I do not believe in *God* for just that reason. Sure, be all prayerful about kindness and respect to all God's creatures....then go out and hurt, abuse or kill an innocent animal. What hypocrites!

In the meantime, the suffering and pain of innocent annimals all over the world just goes on and on. The horrific and unbelievable "Sour Sarah" continues to advocate for more and more [aerial] wolf killings in Alaska...even for tiny pups in their dens! What fun, especially shooting these magnificent creatures from a helicopter, where the wolf runs for its life, but of course, doesn't make it. This is *not* hunting, but then, Gov. Sarah Palin is not exactly in her right mind either....

The long list of horrible cruelty by humans to all animals is endless. But a brief little commercial cannot be shown because of a presumed erotic tone? How ridiculous is that?

I'm no judge but young ladies prancing across the TV screen advertising brassieres with their abundant--umm, attributes bouncing along....What's that about?---Knitting lessons?

When wild animals all over the world are slowly, but surely, beginning the road down into extinction, who do you think will be next in the line of natural selection??

Why, the human race, of course. It is inevitable. I wish I could be here when the last Macho "Hunter" disappears from the face of what's left of this planet! But doggone it, none of us will be!

Posted by: Lorraine O'Connor | January 28, 2009 03:31 PM

Posted by: Lorraine O | January 28, 2009 03:43 PM

I eat meat every day but still loved the ad it would have been the best thing on nbc in years

Posted by: Andy | January 28, 2009 03:44 PM

This looks like a case of Vegiality which, like Bestiality, I believe is illegal in 49 states. But if this was shot in Alabama you are OK.

Posted by: Tom | January 28, 2009 03:47 PM

First underwear does not always equal sex; bikinis show just as much and 6yr olds can run around in them.

The vegetarians being better lovers is a good idea, but equivalating a vegetable to a dildo is not. num num num

Posted by: Eringu | January 28, 2009 03:52 PM

I feel that this commericial is geared to adults....maybe they ought to team up with trojan and make a condom commercial, and promote a healthy lifestyle; safe sex and eating veggies. I feel this lewd behavior is not something I want my children to be watching on tv. I mean I do not let them stay up and watch late night tv or the post-vac commercials.

Posted by: a concerned parent | January 28, 2009 04:09 PM

This ad is HOT! NBC should air it regardless of the expected audience. This country has gone so far to the straight & narrow its ridiculous! Live it up America!

Posted by: Patricia | January 28, 2009 04:22 PM

Want to make a bigger impact? Show the video in the correct aspect ratio. This is a widescreen 16:9 video being squeezed into 4:3 box. Anorexic models (and vegetables) aren't very sexy. ;-)

Posted by: MrSatyre | January 28, 2009 04:28 PM

I think it is promoting the right thing in a bad way. It could be more decent and at the end they could still claim that veggie's have better xxx. Men will enjoy it.

This news has made more people watch it then the Super Bowl ad itself. It is even in all news media.

Ranch

Posted by: Ranch | January 28, 2009 04:29 PM

So... vegetarians have better sex...what, with themselves? :)

Posted by: Melanie | January 28, 2009 04:35 PM

Brilliant PETA, brilliant. This controversy has gotten a ton of people to come to the website and watch the ad (plus the great one that plays immediately afterward.)

You guys made this too sexually provocative on purpose. You get great publicity plus you save 3 million dollars on advertising!!

I love you guys. I am proud to be a member.

p.s. why do i still need site owner approval, i have left dozens of comments?

Posted by: Brad | January 28, 2009 04:49 PM

Simple. NBC gets paid by the commercials they air for Burger King, McDonalds, and other meat related products. Saying "Go vegan." is sponsor suicide. The majority of people are not vegetarians and NBC is not going to risk losing it's sponsors over a minority of people.

Posted by: Loki | January 28, 2009 04:58 PM

I guess this means no dancing girls from GoDaddy this year either, right?
Also that should rule out models seductively catching flying Doritos with their mouth while men swoon and salivate.
Let's wait and see what replaces all of these advertising dollars.
Betcha we see some erotica. The target group is young men after all.

Posted by: cats | January 28, 2009 05:11 PM

Ok so they can have the victoria secret models show on for a full hour, or was it two, running around naked in their "barely there" underwear and reject a savy, sexy 20 second ad for a good cause?! I'll be sure to nix NBC viewing for awhile.

Posted by: mary | January 28, 2009 05:12 PM

Veggie Good Ad-Go PETA!
Great Publicity for far less than airing the ad

Posted by: Bill | January 28, 2009 05:56 PM

haha, thats great

Posted by: kirsten | January 28, 2009 06:01 PM

Anything for Animals!!!!!!!

Posted by: Lisa Sweet | January 28, 2009 06:02 PM

Americans are such prudes. "Oh protect my children" "Protect my senses." In Europe this ad would be aired without the bat of an eyelash.

Good going Peta for the free media hype.

Eat your veggies, bring peace to the planet and all beings and get off on it to boot.

Posted by: NinaV | January 28, 2009 06:28 PM

Look folks, the ad is great (I may run it continuously for the next few hours) but there is no way that it was going on prime time TV. Not only did the network rightly reject it, but PETA KNEW it would be rejected.

I think it is very smart of them. Instead of paying $3 million to get it on the superbowl, get the free publicity and drive people to the web site to see it.

Very, very smart.

Posted by: Joe Ventola | January 28, 2009 06:39 PM

Since when is the super bowl daytime tv? Most young kids should be headed off to bed by half time. I'd rather see this ad than those disgusting erectile dysfunction ads.

Posted by: Susie Q | January 28, 2009 06:41 PM

I thought the ad was amusing if a little over the top. But as others have said it's no worse than other sexual selling you see on the TV. Far better that than the violence you see all the time and I bet some of the kids that are being 'protected' are allowed to watch that.
Good strategy to get the publicity without having to spend all that money but I am intrigued as to the basis for the claim.
p.s. I'm a vegetarian.

Posted by: Bill Littlewood | January 28, 2009 06:50 PM

I think that this rejection is the best thing that could have happened to this ad. I got the link from a friend. Not being a Super Bowl watcher myself I don't think that I would have seen this and I've passed it on to many of my friends. I'm thinking this is could open a new marketing strategy for PETA.

Posted by: Tanya | January 28, 2009 07:00 PM

Even though you didin't get on NBC you got attention. GOOD JOB! By the way I am 80% veggie. I may go ALL...THE...WAY now.

Posted by: FRANK DANDREA | January 28, 2009 07:46 PM

This is a genius commercial, how creative, you gotta post this everywhere you can, seriously, love it, and I'm a girl (and not a lesbian, heh)

Posted by: Mysterymaster | January 28, 2009 07:46 PM

Whats there problemm??? the ads awsome!!!!!!:)

Posted by: bobb | January 28, 2009 07:51 PM

OK, perhaps we need to ban cheerleaders from the sidelines too. Girls in skimpy outfits performing routines that provide nothing more than sexy eye candy for the menfolks, like myself. Low cut tops and open legs, what is the difference? I'm not complaining!

Posted by: Juan | January 28, 2009 08:18 PM

What a great way to get your message out without having to pay $3,000,000.00. Even though I can not stand PETA members bugging, or is it begging, me for money at traffic lights.I appluad them for this.

Posted by: George Atkinson | January 28, 2009 11:04 PM

This not appropriate for children to be seeing. I know there are other ads like Victoria Secret doing the same thing but that doesn't justify this ad to be shown at this time.

Posted by: js | January 28, 2009 11:12 PM

Best. Ad. Ever.

GO VEG!

Posted by: D | January 28, 2009 11:14 PM

I completely understand why this will be controversial!

haha.

I dont think the message was that convincing anyway...

if you made it with less uhhh intensity i guess i should say, and with more facts i think people would buy it.

Posted by: Erika | January 28, 2009 11:30 PM

Although PETA is not on my list of favorite organizations. The commercial is GREAT!!

Posted by: Michael | January 29, 2009 01:16 AM

WHAT? This is a great ad. But let me guess... there will be planty of ads depicting guns and violence. How sad. GO PETA!!

Posted by: D Anderson | January 29, 2009 02:31 AM

I think PETA should make digital key chains out of the AD. You can send a few to NBC and tell them to put it where the veggies don't grow and the rest you can sell to everyone else.

I'll take two.

Posted by: Joseph Pinon | January 29, 2009 03:01 AM

That's so dumb! Half the underwear and alcohol commercials I've seen are way worse then this! NBC is just looking for another way to rid the world of a little controversy, especially from groups like PETA...bleah!

Posted by: Toshiko | January 29, 2009 03:50 AM

They showed the ad on FOX News and I think this is a great way to get the ad aired without having to shell out 3 million bucks!

GO PETA!

Posted by: Curtis | January 29, 2009 04:38 AM

Please....litke little kids don't see worse today- is this commercial really that more explicit than other things they see on tv.....I AM BANNING THE SUPERBOWL- I VOW TO GO FOR A LONG RUN AND EAT MY VEGGIES AND NOT WATCH THE SUPERBOWL this year until NBC comes to their senses......Kids, adults, everyone has to learn sooner or later that meat is murder and veggies are great for you-

Money talks huh NBC....have some morality yourselves and think outside the wallet!!!!!

Posted by: Pamela Schmidlin | January 29, 2009 07:36 AM

I don't understand how this is any worse than Paris Hilton washing a car in her underwear while eatting a hamburger...

Posted by: Michelle | January 29, 2009 08:21 AM

I just want to say its not too sexy. And the women in this video are hot. ITs just stupid. The music doesn't fit or something is what i Think i don't like about it. I do enjoy eating meat but thats not the problem i Have something about it just doesn't work.

Posted by: fletcher | January 29, 2009 08:29 AM

The best the ad the best the message and the worst "they" react? No matter what they say, We love it and I'm thinking about becoming a veg. So, the goal is achieved !!!!

Go on !!!

Posted by: Carlos Cortes | January 29, 2009 08:48 AM

It's a great ad. But it's kind of like the hot girls in beer ads. Does anyone really think that by eating veggies I'll get someone like these girls? These ads are provocative and generate some short-lived discussion but nobodys fooling me into doing something just for some unrealistic fantasy.

Posted by: joel | January 29, 2009 09:26 AM

I think it's really hot, but I'm not offended by sexual things at all. I can see why they would ban it. Remember the mess they got into with Janet Jackson's boob. They're not going to be willing to risk something being called too sexual, they got a lot of heat for that "wardrobe malfunction". :) I think it should definitely be played on TV though, maybe cable?

Posted by: Laura Garden | January 29, 2009 09:42 AM

First, way to get attention without actually paying to run the ad.
Second, what's NBC's problem, anyway? Is that commercial is really more risque or suggestive than some of their more suggestive commercials? What about Britney coming out as a gladiatorette? What about Victoria's Secret's commericials? Whatever. The organization drummed up some press and got the point across. Kudos on that. And, hey, maybe this commercial will give my non-vegetarian significant other the little push he needs to ditch all that fried dead stuff he keeps eating!

Posted by: eyeheartveggies | January 29, 2009 09:42 AM

I think this commercial is despicable. Before I get blasted let me say that I know there are bad things on television. Victoria's Secret commercials aren't the cleanest commercials, but they sell underwear. What do you expect them to show in their commercials? Beer commercials aren't as bad as you people make them out to be. I fully support NBC's decision. It's their network, and they decide what to put on during the Super Bowl. You can't cry foul play if they reject it and it hurts your feelings. If they rejected you, it's probably for a legitimate reason, not because you advocate vegetarianism. And do you honestly think that you would get people to change their lifestyle simply because you showed some half naked women with vegetables? Stick to showing celebrities talk about how evil I am because I eat meat.

Posted by: Tyler | January 29, 2009 09:51 AM

I'm sorry but if someone doesn't see the vast difference between the suggestiveness in this ad and other advertisements in the past, then our country really does need a morals check. I do agree that there isn't much difference in the visual of the women much like Victoria Secrets ads. But those women are not about to shove broccoli in their vajayjays. Incidentally, I think the ad is funny and entertaining but it's not appropriate for the majority of Americans who will watch the Super Bowl. Do you really want to explain this to your children? NBC is smart because they KNOW that will get a bunch of phone calls and emails. Sorry PETA... but it did get a bunch of people to go to your website and THAT was the real reason for the advertisement. You knew it wouldn't fly. Push your envelope somewhere else.

Posted by: Amanda | January 29, 2009 10:11 AM

Awesome Ad!!! Loved it and sooo true.

Posted by: Crystal | January 29, 2009 10:30 AM

thats one of the most fantastic and truthful ads ive seen. more mass appeal than simply showing dead animals. make me proud to be veg.

Posted by: steve | January 29, 2009 10:33 AM

As a mother of 8, I agree that this video is way over the top for family viewing. Kids aren't stupid and they do notice things, why do you think kids are having sex as young as 9 years old? Because suggestive things are on TV constantly and they think they are missing out on it. Too bad we can't help keep them stay kids longer. You only have so long to be a kid, why force them into growing up before they are ready. There are lots of places people can go to look at stuff that will stimulate them. Keep family viewing time safe for all!

Posted by: Beth | January 29, 2009 10:36 AM

I love the comment above that unintentionally referred to the game as the "Super Bowel." Heh.

To the folks who have commented that a commercial like this will "corrupt" their kids: Get real. I guarantee you that every 10-year-old kid has seen things on TV and the internet that are a zillion times worse than this. And they've probably also seen all the porn that you have "hidden" in the bedroom closet. It's a bit ironic that people are perfectly OK with allowing their kids to watch the game itself--four hours of non-stop, intentional violence--but freak out about a 30-second commercial. Kids don't care about this stuff, they just think it's funny or stupid (and trust me, they know that you're being a hypocrite when you freak out about it). A TV commercial won't turn your kid into a pervert or serial killer--bad parenting will.

Posted by: Andrea S. | January 29, 2009 10:38 AM

I love it! It's no more sexual then the Victorias Secret commercials that they let air all the time.

Posted by: stephanie | January 29, 2009 11:22 AM

What's the big deal? It's just a slight malfunction of the salad bowl........

Posted by: Bill Barnes | January 29, 2009 11:41 AM

Bring on the veggies!!
I love the ad - vegans are the best lovers!!!

Posted by: KATHLEEN W. | January 29, 2009 11:50 AM

I think the ad was great. You already saved alot of money by not havinf it on the superbowl, as all the media outlets are showing it for free. It was even on Bill O'Reilly last night on Fox News.

Posted by: Nick | January 29, 2009 12:28 PM

OK so it's ok if this kind of add advertise beer but not if it advertise vegetarism (dont tell me the beer commercials are not THAT bad THEY ARE)? when i read that the banned the ad I was expecting something really explicit this ad didnt look offensive to me the average 8years old kid have probably seen much worse... But in the end it's their channel and they have all the rights to accept or reject what ever they want.

Posted by: Jadey | January 29, 2009 12:31 PM

I love this ad! It is no different that the Carls Jr. commercial where Paris Hilton is stuffing her face with a hamburger and spraying water all over herself. That CNN interviewer last night was awful...he should be on FOX news. Does he really thing his 12 year old hasn't seen this stuff before? Really? This ad absolutely should be allowed to air during the Superbowl - the decision was purely political...NBC probably got too much pressure from all the fast food companies. What a crock.

Posted by: Christine Few | January 29, 2009 12:36 PM

Super Bowl is a family affair?... Sorry, I got sick from laughing so hard. So now violence and mayhem is a family show, hey?... However the innocuous PETA commercial is offensive to the morons at NBC and their followers. How interesting. It's mind boggling to know that infantilism is still rampant in this country!

Posted by: Pierre | January 29, 2009 01:13 PM

Maybe the "sexy" PETA commericial is more of a barometer, testing the waters. I'll bet that the commerical has already got more regognition and rememberance than they would have with Super Bowl air time, for cheap.

Posted by: Tuni | January 29, 2009 01:24 PM

So, its a Victioria's Secret ad with Vegetables. I don't see why its so offensive for a superbowl commercial. Kids nowadays have seen much worse.

Posted by: AholaValenetino | January 29, 2009 01:47 PM

And if means little Johnny will eat his vegetables cause he'll attract hot girls, more power to him:)

Posted by: AholaValenetino | January 29, 2009 01:48 PM

just wanted to say that this nation has always made a big scandal over issues like these. I mean come on, its just an ad!! tv allows to view other ads that honestly i have no idea how the fcc approves it. learn something from all this for a change fcc and tv channels. its not like the peta ads are nude either, and even if they were partially nude, so what!!

Posted by: al bruce | January 29, 2009 02:00 PM

Memorable ad; makes the point. Isn't that what marketing is supposed to do? NBC should focus on the all family murders/suicides prompted by the lack of jobs and financial resources to live that are happening across the country than beating up on PETA.

Posted by: Carnivore | January 29, 2009 02:07 PM

If it had been for beer or some other useless product it would have been approved.

The Vegans shall inherit what is left of the Earth! Long live the Vegetarian!!! lol

Posted by: Vespar | January 29, 2009 02:23 PM

I loved this ad!

I can't believe it was rejected!
Everyone knows sex sells.. And this ad has the sex appeal as well as information about sex!

GREAT AD!

Posted by: Becca | January 29, 2009 02:46 PM

Why only women in the ad?

Posted by: Tigg | January 29, 2009 03:03 PM

Oh please, like the Victoria's Secret Ads are any better. At least this one drives a message.

Posted by: Valeria | January 29, 2009 03:35 PM

The reasoning of NBC is much like the reasoning once used by the United States Justice department when Larry Flint was attempting to prevent his magazine being put behind the counter. He showed an image of a man with his head blown open by a bullet from a mercenary magazine ( the Merc magazine could be viewed by children on the magazine shelf) and then a beautiful nude woman beside it and asked which you would rather have your children see. Take this into perspective now and ask yourself which you would rather have your child see death, murder and mayhem on NBC television shows or a funny suggestive but informative commercial. I chose the Veggies.

Posted by: Jerry | January 29, 2009 03:43 PM

I think you should have tried to air the video I saw after this one, the treatment of the animals before we eat them. I thought the ad was fine for the second half.

Posted by: bill j | January 29, 2009 04:32 PM

It's good that NBC rejected it, as otherwise it would have cost $3million!

Instead, PETA is getting plenty of airtime on youtube, and to an even bigger captive audience than the Superbowl would have provided.

Let's use the $3million price tag to something even better - like kids nutrition education and PCRM-related initiatives.

It's the women who control the men.

If men believe that meat-eating is a sexual turn-off (as this ad implies) then they are more likely to quit the meat (or at least cut back on it).

This is the way to go.

Great job PETA!!!

Posted by: Sonny | January 29, 2009 06:21 PM

Looky, I would have never in a million years came to a peta site if it were not for that ad. Marketing works!!! I cant watch the ad enough!!! Thank God for peta women.

Posted by: Looky | January 29, 2009 06:27 PM

With the news about the ad spreading .. probably more people would now watch this Ad online than super bowl

Posted by: Jack&Jill | January 29, 2009 07:02 PM

The only reason I am glad this advert got banned was for all that delicious free publicity . But make no mistake , the Super Bowl is not and has never been family programming , in fact very few professional athletic outlets are at all family friendly these days . I am a total jock myself and I would never let a young child watch the Bowl . Not because of the sexy Victoria's Secret stuff but because of all of the ads promoting alcoholism and violence , often against women. In my mind's eye , Peta's and Victoria's Secret ads are harmless. The ads equating alcohol and violence towards animals with sex are dangerous. Drink this beer and you'll hook up with chicks . Well what if the lady doesn't want your drunk arse anywhere near you? (Or your burger-eating limp weenie) And professional Football is undeniably violent by it's nature. These are adult men paid very well to be even more violent than necessary for the integrity of the sport . And no other professional sport uses the exploitation of women to its benefit like the NFL . The difference between the Peta ads and others is essentially the fact that these hotties might be exploiting male vulnerabilities to promote an ethical end as opposed to the NBC status quo , which is to exploit women as entertainment playthings who exist to serve you that burger and beer.

Posted by: Roofer Onfire | January 29, 2009 07:03 PM

I think they wanted to avoid another Janet Jackson controversy but come on! I can't believe that they refused that commercial but Victoria's Secret "Angels" ads, along with s.t.d. and womanly issues ads, are perfectly fine to play.

Posted by: Mel | January 29, 2009 08:03 PM

Nothing against the ad but I do have to question the scientific merit of suggesting that vegetarians have better sex. Studies actually show that is not necessarily true. If there's no hard scientific evidence that support PETA's claim, I tend to think this ad is just meant to "shock and awe." It may get attention in the beginning but is it really going to change people's dietary and lifestyle habits?

Posted by: Staci | January 29, 2009 08:32 PM

Brilliant! Actually, I think NBC have gotten into a habit/tradition which they are beginning to enjoy and consider PETA as a sort of endearing foe. I'm sure you blessed many people's day at NBC with this submission. Not surprised they didn't want people to lose their appetites over the other ones and "Sausage" . . .eh, may have been too risque, but this one should win some awards. DID THE OTHERS?

Posted by: Tom | January 29, 2009 09:20 PM

So the real question is, does she wear leather?

Posted by: John | January 29, 2009 10:12 PM

Oh my Veggies! That was steamier than any broccoli I've ever had. The ad is fine, and certainly not any worse than anything else on NBC. I am a newcomer to this site, and it was the controversial ad that peaked my interest. I have looked through some of the other videos, and one about the mistreatment of cows brought tears to me eyes. I won't become a vegetarian over night, but I will consider the alternatives.

Posted by: Tara | January 29, 2009 10:22 PM

Ok, so this ad is ridiculous. It is NOT a fact that vegetarians have better sex. I am not a vegetarian and I've never had any problems in that department. Also, apparently PETA is smarter than anyone realizes. This ad may have been rejected by NBC but it has certainly been viewed by A LOT of people and they did not have to pay the three million dollars for thirty seconds of NBC's precious time. Think about that one.

Posted by: Sara | January 29, 2009 11:48 PM

IK, how freakin' ridiculous. PL-ease. Seriously, people are too uptight about bodies.
OMGosh, this ad is too sexy, don't breastfeed in public, & other crap !!

OK Paris can do tongue laps on gross dead meat writhing around a wet car plus she's a star in a well know sex tape along with the sextape babe Kardashian has a show. WTH? I guess redneck frogs saying 1 syllable at a time is funny to the masses. I don't eat furry mammals. Some just have a rock-on against PETA

Posted by: Kittkattklub | January 30, 2009 01:28 AM

The ad is awesome!

Posted by: Rebecca | January 30, 2009 06:42 AM

I like the ad! I like Peta's positioning of the add. I like the fact that by creating a spot that was sure to get rejected for an ad spend of around $2 million they have reached an audience of millions for FREE! They can put that $2 million bucks to good use coming up with the next ten impossible to air superbowl ads. Good strategy.

Posted by: Samuel | January 30, 2009 08:58 AM

This is b.s. PETA was never going to pay $3 million for a Super Bowl ad. They were after free publicity and they got it.

Posted by: Bucky | January 30, 2009 09:32 AM

Give me a break! The only reason they are banning this is because it is promoting vegetarianism and not beer. *rolls eyes
Seriously, so what? If it gets people to eat their veggies than that's a battle that's closer to being one. I really like this add. It is fresh, playful and is a direct commentary on how sex sells. If sex is good enough to sell beer, then it's good enough to sell veggies!

Posted by: JadedRaven | January 30, 2009 10:52 AM

Great job PETA.
It's definitely being watched because of your message. Sure. Everyone on the internet is trying to find ways to be vegetarian. wink.

Posted by: Real | January 30, 2009 11:08 AM

If this had be a fat man doing the same thing with a double cheeseburger, people would have laughed and the commercial would have been aired. Although this ad is a little explicit, but so are other Super Bowl commercials I've sen in the past, I think a big factor in this not getting aired is directly linked to PeTA and it's vegetarian and animal compassion stance. People are so criticizing of a "lifestyle" different from the mainstream. If the meat industry can have their ads, why can't we have veggie ads? Because face it....PeTA was just trying to hop on the "sex sells" band wagon. And if you don't want your kids to see racy or scary ads on TV, then have them read a book or change the channel!!

Posted by: Jenna | January 30, 2009 11:28 AM

I thought it was us Brits that were supposed to say "no sex please!!!"

Parents don't fret - kids won't understand it and if they do then they are old enough to be inspired and go veggie.

Sex sells - let it sell being veggie! Keep up the good work Peta and when can us Brits expect to see this advert on our screens?! ;0)

Posted by: Bunny-huggar | January 30, 2009 11:38 AM

I just want to know 1. Are the veggies in this add of legal age? 2. Where they under the influence of cemical fertilizer or pesticides? 3. Isn't this exploitation of veggies? Come on, Americans are use to seeing women be degraded like this, but these poor helpless veggies are being molested!

Posted by: Paula | January 30, 2009 11:42 AM

While I think PETA has made some very creative and effective commercials, and knows how to utilize the "outrageous" to make a point, this commercial will probably bother many parents of school-age kids who might be watching the Super Bowl. It will also be a turnoff for adults who feel there is already too much sexual content on TV. Yes, there is plenty of hypocrisy on the tube, what with Viagra, wardrobe malfunctions and Victoria Secrets, but this ad just adds to the overall culture of "sex-sells."

I also wonder what this ad cost to produce (let alone what it would have cost to air it.) As a PETA member I kind of feel like I contributed to something that I would rather not have vs. having money go towards animal rescues,undercover exposes, or family-friendlier ads for vegetarianism.

Posted by: Loren | January 30, 2009 12:59 PM

And they let the Cialis and Viagra ads on? Perhapss this can be a lead in ....

Posted by: Optoopy | January 30, 2009 01:32 PM

I don't agree with NBC's decision at all. I'm not trying saying I completely agree with some of PETA's philisophy's but free speech is part of this country. Some of these people complaining about their kids and such, turn your kids away then. I don't hear you complaining when the Victoria's Secret Fashion Show is on during Prime Time which is just as much risque. Come on and get off your high horse. I don't want my kids seeing this any more then you do but don't be prudes.

Posted by: Eric | January 30, 2009 01:35 PM

nbc is connected to the meat industry.nbc is dead last as a network they suck.like the guy said,they show victorias secret ads but not this one? nbc hypocrites.

Posted by: stephen blank, Sr. | January 30, 2009 02:42 PM

NBC is full of crap. This ad is no worse than the stuff they're always airing. Yeah, I'd have a tough time explaining it to a kid, but if they're going to draw the line, they should at least draw it consistently.

Posted by: Kirsten | January 30, 2009 02:42 PM

Actually, this could be a blessing in disguise....everyone is getting to know about it (aol even has the video on their front page)..... free (well almost) advertising...
Even Jimmy Kimmel showed parts of it on it on his show last night...then showed what the meat eaters video would look like...(very overweight blubbery and gross)...I love it!!! Perfect!!!

Posted by: Darlena King | January 30, 2009 03:21 PM

PETA isn't really as much pro-animals as it is anti-capitalism.

Posted by: Bob Evenson | January 30, 2009 03:32 PM

Such an insane censored contrived colourless world that we live in. Looks like Joe Sixpack doesn't set his sights very high, lets others do his thinking for him and can't think a single rational thought on his own. To some this is a virtue, i suppose.

Posted by: vegancoin | January 30, 2009 03:46 PM

Personally, I think that this is ad is extremely explicit and makes me very uncomfortable.

And where is the research that states that veggetarians have better sex?
I'm just curious

Posted by: Quebec | January 30, 2009 03:53 PM

After skimming some posts, one comment is, relax, sit back, and breath deeply. This ad is stunning! It is
a) satirical,which is why they refused it ,along with it being
b) mocking of the sexuality of sport.

In refusing it, they have legitimized it's message more than if they'd accepted it. Even Whoppie gave it airtime on The View!

Posted by: animal_lover | January 30, 2009 05:24 PM

I believe that the commercial is riske` at its best and the reason, I suspect, for NBC's reason is that little children watch the super bowl, I know I did, and they [NBC] isn't willing to get sued by thousands of parents in this economy. And don't try to give any retort on that. I personally have nothing against vegetarians though I am not one myself. I still respect the determination and strength it takes. Though I do become a vegetarian on certain Fridays during the year. There is a possibility, also, that NBC has gained a conscience. Wait, did I just say that? Wow am I on something. Well that is my opinion and that's that

Posted by: anon | January 30, 2009 05:59 PM

really though. if family friendly is a "beer football game" where the beer looks like a cartoon--like kids like--victoria's secret ads. hooters. ridiculous. one can always switch channels. seriously though. kick ass.

Posted by: seriously | January 30, 2009 06:37 PM

I think the commercial was brilliant. By having the ad rejected, PETA was able to contact news stations and talk shows a like. Thats free publicity. That's smart.

Posted by: Moe | January 30, 2009 07:19 PM

i love this commercial ! GO VEGGIES!

Posted by: sam k | January 30, 2009 07:26 PM

This is ad is so impure it is off the charts.

Posted by: Ted | January 30, 2009 09:42 PM

Wow. I guess I'm way out of the loop, but that was tasteless, pun intended. If PETA wants to be taken seriously by main stream America, this is not the way to do it. I think it will bring attention to PETA, but not the kind we really need or are looking for. We can certainly do better.

Posted by: Nancy Anderson | January 30, 2009 10:44 PM

HAHAH awsum ad, seriously great laugh. not a full on vegitarian but but umm… yeah i'm cutting down… don't buy any products unless it cruelty free innit.

Posted by: Jin | January 30, 2009 11:30 PM

Hey. The veido is fine i would rather watch someone "asparagus on her lap appearing as if it is ready to be inserted into vagina" Than see some of those crazy adds out there for products. Or even all those scary comercials i would rather see some eggplant than all this gorey crap. I think that NBC needs to get real. Flip on your tv and you will find a hell of a lot worse stuff than this. Amen to P.E.T.A. and all they do.

Posted by: Anthony | January 30, 2009 11:37 PM

From France, it appears normal... and exciting!!! You people are too far from life's pleasures! Pity for you!
Should enjoy Vegs!

Posted by: Cadoudal-france | January 31, 2009 05:49 AM

Do only eat veggies. yes. Sex sells, yes. But what is the real message hear, that I need to look like a model and have sex with vegetables? Brilliant idea, but let's face it, not sexy, just soft porn. not appropriate for the audience.

Posted by: kristin Lowe-Hale | January 31, 2009 09:11 AM

I personally think this ad is awesome. It's getting more attention because it was banned, which I think is great.

To everyone who is complaining they don't want their kids to see it, what about all those video games that have huge guns killing people, swearing and blood flying everywhere? I personally would rather have my kids see this commerical instead of playing violent video games or watching other crap that's on TV.

There are sooooo many things on TV worse than this ad and children watch it all the time. THe only reason it was banned was because it was about being a vegetarian. If the same type of commerical was run about other things it wouldn't have been banned.

Excellent marketing PETA!

Posted by: Amy | January 31, 2009 10:41 AM

I can see why this ad was deemed a bit risque for the Super Bowl, HOWEVER, I strongly support and encourage PETA to get those ads out there. Vegetarism is beautiful, insdie and out!

Posted by: Willette | January 31, 2009 10:53 AM

I have read a few comments about how PETA should make ads that ppl actually get to see? Well, this ad has gotten more play (CNN, Youtube and pretty much any other media outlet on the planet) than it ever would have on the actual superbowl. Way to go guys, I love the video and I'm celebrating 7 months of Veggie life and have shed over 20lbs so far. Thank you

Posted by: Jody | January 31, 2009 11:06 AM

I understand why NBC rejected it- it's a little explicit for daytime TV.

Why not try to sell it to cable networks? Not that you really need to at this point, given all the exposure it's gotten for free.

I'd also like to see the studies showing vegetarians have better sex. I think it would be a very difficult association to prove, as other factors associated with being a vegetarian also would have an effect on sex.

Posted by: A mostly meatless epidemiologist | January 31, 2009 12:58 PM

The ad is very provacative and love it, Kudos. I do see why NBC banned this ad. You do not see in Victoria Secrets ad, women licking anything or doing something suggestive with anything, whether it is fruits, veggies, or meat. They just model underwear.
Also in which research study did it reveal vegatarians have better sex?
We all know smoking is bad for you, but they have research to back that up, nothing on sex and vegatarianism had been proven yet and probably never will.

Also since there is alot of people bringing up about Janet Jackson with her superbowl incident, does anyone remember the outcome of that? I certainly did.

This should be left for YouTube or some other viral video site.

Posted by: meat lover | January 31, 2009 02:14 PM

Personally, I like the ad, and I disagree with it's being banned. There have been plenty of sexy ads: Paris Hilton and the Carl's Jr burger, any Axe body wash ad, depicting sexual acts or alluding to them. I think it's a shame that an orginization that's trying to educate people, albeit through sex, but we all know that sex sells, can't be heard. But these mega corporations that only seem to care about the bottom dollar can put out the same types of ads all of the time. It's a fucking double standard, but that's what this country was founded on.

Posted by: Team Uno | January 31, 2009 02:47 PM

I think it's a real shame that the ad does not include men. :(

Posted by: Gene | January 31, 2009 03:11 PM

Lol, I love the message, but yeah, it is a bit too racy for the superbowl- or pretty much any other time, actually - and this is coming from a teenager. I agree that there are ads out there which are controversial, of questionable morality - but i think we can all safely agree that even beer, car, and lingerie commercials don't hint at masturbation, least of all with vegetable products... I'd like to see a PETA ad hit mainstream, for although the publicity is certainly good from this controversy, at the same time it makes me a bit sad to see PETA stooping to the level of low-brow sex appeal to sell vegetarianism. :(

I suppose you've gotta have a balance between ads which are moral/"negative" (though that's too strong a word, it's the best I can think of) and those which are more "positive," like this one aims to be. But still, PETA! I'm sure if this /had/ gotten on the super bowl ad space, a lot of people would be cracking jokes about whether vegetarians, like moi, really -do- do such things with their veggies, etc etc.

Posted by: Alex | January 31, 2009 03:29 PM

Wow So is that ok to show violence and bad-behavior related ads, but not ok to support health-conscious commercials??
What's next??

Posted by: Paola | January 31, 2009 03:38 PM

Sorry PETA. I have to agree with NBC on the ban. Nor for the subject matter, but for the time slot in which it will be shown (young kids, etc), besides more people will see the ad via internet, now that it *has* been banned.

Posted by: Silver Wolf | January 31, 2009 03:59 PM

my 13 yo son thought it was funny. i thought it was funny. i've been veggie since 1985, he was born veggie and stayed that way for many years. he still won't eat red meat or pork products and hates fish, so he's darn close.

he did ask at the end, if it was true that vegetarians have better sex? i guess he's getting curious....

hey, it's still not up to the level of paris hilton car washing that was aired.

Posted by: cath c | January 31, 2009 04:34 PM

If any parent thinks that their child of at least 5 years of age hasn't already been bombarded with images of guns, sex, or drugs on the television they are fooling themselves. Parental protection of the media is a nice myth, however this is simply another example of the modest nature of the american public and the conglomerates above them stands firm yet again. Its about cash dollars not your children. If the wrong sponsors/funding pulls out because they feel a little squeamish about a spot, NBC puts their balls into their hands and calls it good. I think we all need to go abroad and see what their advertising is all about, this prudent population needs a lesson or two.

Posted by: Whit | January 31, 2009 04:38 PM

I understand NBC's decision - afterall children will be watching. But it still makes me feel like eating a salad.

Posted by: Maxwell Smart | January 31, 2009 05:34 PM

I feel sorry for that individual who said that he has NO RESPECT FOR DEVOUT CHRISTIANS because they are hipocrites.

First of all, God did not create humans to eat meat. God gave humans a "temporary" permission to eat meat, after the flood, because everything had been destroyed.

Unfortunately, in our sinful nature, we tend to eat meat and from that we are destroying our selves because meat if eaten excessively can cause many health problems.

I think PETA should also be concerned with trying to convince companies like Boca and Morning Star to keep their prices affordable for everyone.

I guess price is another reason why alot of consumers rather buy a bag of real chicken nuggets for a cheaper price instead of buying Morning Star Chik'n nuggets that contain about 9 nuggets per package for over $3.

It's even worse with the economy crisis that this nations is going through. People go for what is more affordable. Keep in mind that products made of vegetable and soy are way cheaper and the production of meat. There is no reason to be high priced. So why sell vegetarian products for a such high prices? That is not fair.

I do eat meat and I do incorporate some vegetarian products in my diet and believe me I do feel the difference. I don't know if I will ever go full vegetarian, but at least I am trying to be.

Eating meat is an addiction like other people who have sex or drug addictions. It is hard to change completely from one day to another. It is a slow process.

I do feel like the ad did go to extremes just like other none peta commercials that have been too explicit when trying to inform the public. We don't need our children to watch that. I do like peta and what they try to do for animals. They are great!

I just don't think they should focuse to much on using vegan celebrities to do their commercials because some have issues they need to resolve before trying to be role models convincing children to stop eating meat.

I also feel like we should just try to be more understanding and respectful for those who do eat meat. We are human and imperfect. Humans are sinful and have free will. We are not puppets being controlled by God. We decide what we want to do with our lives.

(Hopefully, the indivual who posted that comment about Christians recgonizes that not all Christians are what he thinks they are. I hope he is not like that person who posted a video on youtube stereotyping that a large percentage of inmates in prison are Christians. DUH! Christians are a majority. So I guess, if it were the other way around, making the majority of atheist inmates, that would make them bad people and Christians the good guys? WRONG!!! Let me tell you that Christians accept they have a problem and that is the reason they go to church and seek God. We admit that we are not perfect and we make mistakes all the time. I am married to an ateist who eats meat, but he don't agree with vegetarianism eventhough he agrees with the good treatment of animals. Keep in mind that non-Christians also eat meat. You should not judge people, by what they believe or eat, but what comes out of their mouth)

Posted by: nancy | January 31, 2009 07:24 PM

I have to say that after viewing the PETA ad, rejected by NBC for Superbowl, I did not find it to be any more offensive than one might find, say, in ads for underwear marketed by Victoria Secret. In fact, I found the concept to be much less offensive. After all, the ad is not promoting sex, which Victoria Secret ads certainly are. The ad is promoting a vegetarian lifestyle solely for the purpose of promoting the advocacy of the rights of the animals with which we share this planet. And they do have the right to exist free of fear and abuse, as do all living things. I wonder what it is that NBC fears.

Posted by: Brenda G | January 31, 2009 08:09 PM

I loved it i thought it was classic and just grabbed my attention!

Posted by: Jordan | January 31, 2009 09:44 PM

I am incensed that we wasted money producing a commercial that, due to sexual images, will not be shown. Our mission is to inform and educate as many people as possibe, and the superbowl is an excellent way to accomplish this. Please use our contributions to produce commercials that will be seen by millions, not only those who visit our website.

Posted by: Adam Kamenman | January 31, 2009 10:06 PM

Great add! For the reasons mentioned.

But- wouldn't want the kiddies to see it! Only problem.

Posted by: Kelly | January 31, 2009 10:30 PM

"And can somebody show me the study that vegetarians do have better sex?
thanks."

"And where is the research that states that veggetarians (sic) have better sex?
I'm just curious".

Don't be so lame. If you're so curious, then go google it like everyone else. It's fairly easy to find, for those who actually want to. Pretty pathetic to wait for us to drop it in your lap. Guess you're not really that curious after all.

Sexy women playing sexy with veggies. If you really can't see the tongue-in-cheek humour - if you really must try to translate this ad LITERALLY - then I'm not addressing you here. It's beneath me.

I'm personally much happier to see things on tv getting sexier. Too bad they aren't also becoming less violent. I have long thought we have it completely backwards in this country. I'd much rather explain to a child (of any age - I'm an adult. I know how to tailor a conversation. If you can't, then maybe you shouldn't be a parent) something as completely natural as why the pretty lady has a funny look on her face or is making that funny noise than explain why those bad men are running around breaking the law, blowing things up and killing people. Or why high school students are killing classmates and planting explosives. But I'M the crazy one.

Posted by: Get a Clue People | January 31, 2009 11:52 PM

NBC has no sense of humor and no sense of irony, but PETA wouldn't win two converts with this ad playing during the SuperBowl. So the money saved might go to better use elsewhere. On the other hand, maybe I'll finally stop eating fish after all.

Posted by: Dan kelly | February 1, 2009 01:07 AM

How many of you that love this ad have young kids or even teenagers? Are you kidding me. Thank God NBC rejected this ad. I don't see how this helps promote vegetarians.

Posted by: Trish | February 1, 2009 07:03 AM

Terrific ad. You're advertising people have probably obtained more coverage for you by having been banned than if you simply had 30 seconds on the air. Perhaps NBC has forgotten the money they made with innuendo on Friends.....

Posted by: Doug | February 1, 2009 07:20 AM

Very innovative and creative on all avenues!! the ad itself, the PETA exposure and the benefits and cost savings knowing the media would highlight the rejected ad. Smart thinking - why pay those ridiculous advertisement fees when you can get it for free ..... or use a veggie. .

Posted by: Deb | February 1, 2009 09:27 AM

I would like to have seen men and women depicted evenly in the ad.I am a vegetarian and a feminist. When it's just women portrayed, it doesn't seem too far off most ads at the expense of women...adding some men is a racy situation with veggies, would have made it more equal.

Posted by: Daisy | February 1, 2009 11:19 AM

NBC is right that is a little to much i mean really if we want more animal activism than make it family friendly

Posted by: jessica | February 1, 2009 11:33 AM

And the Viva Viagra and other erectile dyfunction ads are okay? I guess no one at NBC has ever had their eight year old daughter ask them what erectile dysfunction is while watching past Super Bowls. This ad is smart, funny, and not out of bounds for what has been shown during the Super Bowl before.

Now where did I leave my asparagus costume...

Posted by: Asparagus Wanna Be | February 1, 2009 01:21 PM

Thank you for the ad,I watched it all the way through and I can tell you that I am going to empty my frige off all meat,I would like to let you know that I would have a hard time eating meat again.I also beleive that this is a great comercial and the hipicrits at NBC should grow up and play the add.They can not see the forest through the trees they are missing the big picture that we have human beings starving to death in countries that are not as fortunate enough as we are,and the concern for water is being missed as well,we Noth Americans take it for granted that we can continue to live this way.I can not change the world or solve any of the problems that I mentioned,but I can change me,I can change the way that I think about food and then change my behavoirs and not take part of eating meat,I am no longer going to eat another living creature again. If anything I believe that your add changed my thinking and will change me . thanks again tony

Posted by: Tony Nardi | February 1, 2009 01:24 PM

I think the TV people where right to ban this commercial. I mean I'm 13 and when I saw this vid I was glad my lil sister wasn't sitting behind me. I mean I think this is completely inappropriate for TV. PETA should try doing some more tv commercials without all the sex and stuff in it

Posted by: Nicole | February 1, 2009 05:18 PM

LOVELY AD!
HIGH ENERGY!
LOVELY LADIES!
GREAT MESSAGE!
SCR_W NBC... I STOPPED WATCHING THEM A WHILE AGO... BOORING.

Posted by: TOMmy | February 1, 2009 05:53 PM

i'm not sure what ads they WILL play during the super bowl, but generally their reason for rejecting ads is because they contradict the messages of other advertisers.

PETA is not alone in getting shut down by NBC. When Adbusters has tried to run spots during the super bowl, they were rejected because the spots were critical of consumer culture.

Posted by: blackHat | February 1, 2009 06:10 PM

As a lot of people said, there are other bad commercials to, I'm more disappointed that PETA would stoop to their level. They should have been smart enough to know, this would have no impact on anyone's food choice. All they think is hey! did you see that PETA commercial that got banned because of the hot girls screwing veggies?! No one will even take in the message. PETA should have done a commercial showing videos or pictures of the animals being mistreated, so people could see the horrible things that happen to them. Instead they make a stupid commercial that will only put sex in the viewers mind and not the message. I'm very disappointed with PETA.

Posted by: Kitty | February 1, 2009 06:11 PM

I wrote to NBC telling them how ridiculous they are banning the PETA ad considering the ads they did allow this year...one ad shows a man throwing a snow globe at another man's testicles while another ad shows a man being thrown out of a window many stories above the ground...c'mon NBC...you are insulting me with your hypocrisy. They are just scared to death that all of the meat-eating sports fans are going to storm the NBC headquarters with snow globes in hand...

Posted by: Laura | February 1, 2009 06:19 PM

This ad definitely should not be banned! I bet if these models were doing the same thing with a cheeseburger or wings, it would be allowed.

How could they let the Castrol commercial through?? The guy makes out with a Chimp! Now that's disgusting!

Posted by: Laurie | February 1, 2009 07:06 PM

Sex sells. 'Nuff said...

Posted by: Steve | February 1, 2009 07:29 PM

I find it extremely distasteful, wouldn't want my kids to watch it, and am relieved that PETA is showing veggie love, rather than animal love, in the ad.

Posted by: Hyredno | February 1, 2009 08:00 PM

I don't agree with many things PeTa stands for ( i'm a carnivore and very proud of it) But I have to say that I really think you guys have a a right to tell us all what you feel and your comercials are not at all Racy. In fact, i think they're pretty cool! Keep fighting those network bastards!

Posted by: B. Eval | February 1, 2009 08:16 PM

I'm straight and still think the ad is HOT, HOT, HOT. That being said, there is a place and time for everything. An all American Superbowl with kids watching probably isnt the place for this ad. I think NBC made an ethic and sound decision. Too bad they are not consistant.

Posted by: Michelle Davidson | February 1, 2009 08:36 PM

really?

Someone's a VP at NBC, and can't think of a more eloquent way than resorting to the term "screwing"?

wtf?

Posted by: wtf | February 1, 2009 11:21 PM

find it funny that nbc wouldnt run the peta ad but can show the ad with the koala getting punched in the face. am i alone or did anyone else notice this?

Posted by: scott leonard | February 2, 2009 08:40 AM

I Loved it . How is it any sexy than a viagra or cialis commercial?

Posted by: Veronica | February 2, 2009 08:46 AM

PETA accomplished what they set out to do. How many viewers would otherwise not even know what PETA stands for? Way to go PETA. Cruelty is one thing but how about all those furs the rich and the famous love to drape themselves in? Eating meat is unversal and not going to stop but trapping and snares should be mentioned in the "ad" also.

Posted by: bonni mockler | February 2, 2009 09:07 AM

I will not lie, this made my day. However I will probably never be able to look at broccoli the same way. It has also made me want to eat some carrots sexily at my roommate when she comes back from class.

Posted by: Sarah | February 2, 2009 10:20 AM

Lmao, well i loved the add that is for sure, veggies rock and vegetarians rock. People are to much of a prude now adays, that they cant handle something like that. I think it should have gotten on, if they had stupid victorias secret stuff *Not a fan of the place* So why shouldent they have some better things on there.

Posted by: Victoria | February 2, 2009 10:31 AM

oh give me a break NBC...you ban this commercial but subject us to thousand of hours of violence on the Nightly News....time for a reality check boys and girls!

Posted by: deb | February 2, 2009 11:25 AM

I understand that sex sells, and maybe its not that sexual the add but it made me laugh nerviously.
Its sad that NBC rejected the add but lets see it fro mtheir point of view.. if you take away the few words it has I would have thought it was a late night commercial form adult swim. Isnt Supper bowl like family bonding time? Its one of the few times my dad and younger brothers have to spend time with each other. IF my mom saw this, I bet Super Bowl would be banned in my family.

Posted by: Angeline Orozco | February 2, 2009 01:57 PM

By rejecting the PETA ad - NBC and it parent lost out on a great opportunity to leverage their brand "Imagination at Work" for their shareholders.

I would at this point wholeheartedly support anything that can stimulate the economy.

Great Ad PETA - excellent work!

Posted by: Raj Michael | February 2, 2009 03:44 PM

i am sure peta knew all along that this ad wouldn't run, and that this was their game plan -- to get publicity so people would seek out the ad online.

Posted by: jennifer | February 2, 2009 04:53 PM

Great commercial.
It's almost as "racy" as the Victoria's Secret ads.
Hmmm........

Posted by: polly | February 2, 2009 04:54 PM

I do not agree with NBC, decision. But, I can understand it because most ad are from companies who use meat a lot in their product. I do not think I need to give names.

But, there is one concern about going vegan. I live in a canadian surburb of Montreal, Laval, and there are not that much veggies options in my area :( Or, they are too expensive! :(

Posted by: Vicky | February 2, 2009 05:54 PM

I don't think doing ads like that help your cause.

Posted by: carolyn | February 2, 2009 06:01 PM

Has anyone ever heard of the term "dumb as a fox"? PeTA knew the ad wouldn't get on the air during the superbowl- but would get plenty of exposure. Smart move! Also-speaking of not-too-racy-for-NBC Victoria's Secret, I once wrote a letter of complaint to their corporate offices regarding their Holiday ad a couple of years back where the models trounce about in lacy undies and "speak" to men buying them gifts saying various things including "bring me to my knees". Wow, Vick's, that was subtle. I received the standard automated response, and heard nothing further- but I will note that I never saw that particular line in the ad ever again. I would rather read about organizations like PeTA wanting to place high-priced ads where millions will see them, but instead using the money in more economical ways. I think that Palin doing an interview in front of a slack-jawed yokel slaughtering chickens was my favorite pro-veg "ad" as of late.

Posted by: Jee | February 2, 2009 06:35 PM

I can't believe you all expected this ad to air.

No freakin' way.

Peta to me, is incredibly controversial. That's ok. I admire the standing up for your beliefs, but if you really want to be heard, why wouldn't you make ads that provoke thought and not controversy and anger?

Posted by: sabrina | February 2, 2009 09:09 PM

I only read the first couple comments, and I decided, for some odd reason, to state something, even though someone else might have done the same thing.

first off, that is an amazing ad. I never considered being Veg until I saw the "Chew on this" video, but I still not one. This, though, caught my eye on myspace. and kept it. and here I am, on peta. org, considering going veg for lent to at least try it. thus, if this was shown, it would probable get a lot of peoples eyes.

second, i see why NBC didn't show the ad. simple put, the kids. It would be too much for them. sure, the system is whacked, showing violence around the world, and other types of ads, but not this one (among other ads that were banned), but that doesn't justify having grade school students seeing this.

i thought i had mroe to say, but i seem to have forgotten it. oh well. my point was made.
~BM

Posted by: Brilliant Mess | February 2, 2009 09:53 PM

i couldn't agree LESS with NBC! if they really wanted to say "family Friendly" then why would they post something SOO violent, such a Friday the 13th? or that year with all those Beer commercials? Beer is not anymore "family friendly" than horny vegans. Not to mention the whole Janet Justin thing!

p.s. Totally Hot commercial! i too am a veggitarian! just sayin ;) LMAO Just kidding!

Posted by: lola | February 2, 2009 10:12 PM

There was only one purpose to this ad people. To get banned so that you all would go to the peta.org website, which you did and now you are watching and reading and hopefully learning. There is more info here that in 1000 one minute ads and and at a fraction of the cost of a single ad on the superbowl.
Kudos to PETA on media management!

Posted by: Bruce | February 2, 2009 10:18 PM

My thoughts exactly, Get a Clue People, Jan 31 1152 AM

Posted by: lynda downie | February 3, 2009 12:12 AM

Great advertisment as always. Next time you could maybe explain to everyone why we vegetarians have better sex but overall you got the message across (and great press). But hey, it's pretty blatant that NBC dropped the add because of their own hipocrasy and not that it was too distasteful. In fact, superbowl ads are usually the epiphany of distaste. Next time you may want to PBS the add though (by that I mean tone it down to PBS standards) if you want to see it air. Then they can't turn you down... or can they? I'm sure they'll find a way. It's tough to beat out the Hillshire Farms and Tyson pull have on marketing most agents. Oh yeah, before I finish, I gotta say I'm loving you more and more lettuce ladies. Keep revealing to us all the good points about not eating meat!

Posted by: Brian Luznak (I Need An MD In Lettuce Ladieology) | February 3, 2009 02:09 AM

I'm 36 and have an eight year old daughter. I definitely agree this was not appropriate for a super bowl ad. I want to send my children the message that being vegetarian will make you strong and compassionate. I think a much better ad would have been to showcase some strong veg atheletes or perphaps a slightly sexy muddy co-ed football game where the players are punting pumpkins and throwing broccoli spears.

Posted by: NP | February 3, 2009 07:06 AM

PETA has the best PR department ever!!! You've topped yourself again and i'd love to know how many extra million hits they got on their website for this...not to mention the head count of all the media that aired the "controversy".
How much smarter do they look getting all this publiity for free when others pay hundreds of millions for ad time during the superbowl.
Im donating more this year just for the shear genius of PETA.

Posted by: Kris | February 3, 2009 09:00 AM

A lovely marketing ploy. Even though the claims are unsubstantiated as in any advertisement. I love vegetables, but I am not a pure vegetarian and I am quite sure that I have most excellent sex :)

Posted by: Darian | February 3, 2009 10:12 AM

I can understand where they are coming from it was erotic however anytime you turn on tv or listen to pop music it's all about sex. people who are supposed to be teenage role models are all about sex, sex, sex. MTV performances, song lyrics, movies, commercials, movies and television it seems that its everywhere. So as per usual the hypocrisy is there I believe it had more to do with the fact it was PETA then the commercial. I do agree with one person men should have been included. Either way I support PETA wholly. One last thing the exposure to teenagers well no matter what teenagers are exposed to this everywhere and teenagers today are not like they were 10/20 years ago they are having sex younger and younger so seduction is not new

Posted by: jodi | February 3, 2009 10:22 AM

These girls are way hotter than the VS models

Posted by: Priscilla | February 3, 2009 11:46 AM

Don't see much wrong with it myself...hey if they can put that scronny, brainless little bimbo Paris Hilton on a hamburger commercial all soaped up, washing a car in a bikini...why not this! Seriously now NBC WHATS YOUR REAL BEEF WITH PETA???

Posted by: Laurie Herndon | February 3, 2009 03:55 PM

I loved it! Way to go PETA! I thought it was sexy and very inspiring. Everyone knows that sex sells. NO one has said anything when it comes to advertising for cars, beer, liquor, vigra, male enhancements, etc but let them advertise for the ethical treatment of animals and they are denied the right to show their message. It is okay for children to watch commercials that encourage smoking, drinking, etc. Trust me when I say that children hear and see worse things everyday. I support PETA, ASPCA, FCAP, Humane Society and NO KILL shelters. I am NOT a vegan but would gladly change after seeing this commercial...eat healthy yeah! LOL....Great commercial.

Posted by: MELISSA | February 3, 2009 05:41 PM

I agree with NBC's decision ... what they showed was bad enough ... do you know how hard it is to keep your finger triggered on the remote buttom during all the commercials throughout the Superbowl ... when you have little kids watching the game? I already sent my issues to NBC and the NFL with the commercials they aired. Little kids don't need to be scared through movie trailers, or see violence from NBC network show advertisements or sex from companies trying to make a buck!

Posted by: Lisa | February 3, 2009 07:33 PM

It was not as bad as the Jack in the box burger commercial where the girl washes the car!!!

Posted by: Ariel Aguirre | February 4, 2009 11:17 AM

Not a vegetarian, but I do loved hot, cooked vegetables!

This should have got aired. Even if little kids see it, what are they going to do? Think that loving their vegetables is okay? Um..because it is OKAY to love vegetables.

Especially versus little kids thinking its okay to take snow globes and you know...

Posted by: Chevelle | February 4, 2009 12:01 PM

Give me a Break!!!! The commercial was wonderful. There is something else going on here. Someone else wanted the ad space, and were willing to pay more per second for the spot. Sounds like a lawsuit might be necessary, to get to the truth. Everything is about the almighty dollar. Follow the money. It sucks!

I'm not a vegetarian (yet), but I buy foods that utilize humane treatment of animals.

Posted by: Phyllis from Nashville | February 4, 2009 12:15 PM

I completely disagree with NBC banning this ad. It is so funny. And being a vegetarian, it is also very true! I think they should run!! How is this any more sexy than everything else on t.v.?!?!

Posted by: Erin Grier | February 4, 2009 12:19 PM

Um, yeah.
I noticed this only because I was looking at Super Bowl ads online.
1. I am not a vegetarian myself, but am not opposed to the lifestyle either.
2. I agree that there are other ads that could very well be deemed inappropriate, but getting a message across by shock and awe (which was EXACTLY the aim here) is not the way to go for a general audience (Super Bowl viewers).
3. By all means, this could go on TV, but preferably on cable, if not after 10pm anywhere else.

Posted by: Kevin | February 4, 2009 12:59 PM

omg i luv this ad and its not like they ever bann the vic secrets commercals

Posted by: Ariel | February 4, 2009 07:07 PM

Wow this commercial is wayy over the top... I'm not saying that to make anyone mad but I'm just sharing my opinion, also I love meat and don't understand how other people can resist it, but if it makes them happy then I'm happy. Please respond to my comment by emailing me and sharing your opinion; I'm interested in hearing what PETA has to say-Matt Castro 9th Grade High Tech High International

Posted by: Matt | February 4, 2009 08:58 PM

Umm... like, I was astounded at the gross sexism, and even misogyny, of a whole bunch of the ads in the Super Bowl. Why this ad, is any more outrageous than the Danica Patrick GoDaddy ad where teenage guys are surfing for Internet porn is beyond me! Or how about the viscously stereotypical Mr. Potatohead ad? Why is sexiness bad for kids to see, and sexism and misogyny acceptable?

Posted by: Thomas Leavitt | February 4, 2009 10:42 PM

I'm a Christian first but have been a peta member for years and also a vegetarian. However this ad is just way too inappropriate. We do not need to use sex to get our point across about animal abuse. Just keep giving them the facts. Respectfully Barb

Posted by: Barbara | February 5, 2009 09:12 AM

I can see why this wasn't shown. It's way more over the top than any Victoria's Secret commercial and even the Paris Hilton (for Burger King) ad. These girls are not only rolling around in lingerie (which is all Victoria's Secret commercials amount to, girls standing around in lingerie with wind machines) but they also appear to be moments away from inserting vegetables into themselves. There are much better ways to get this message across.

Posted by: Charlie Brown | February 5, 2009 10:45 AM

I thought it was refreshing to see women objectified for a good cause instead of for drinking bad beer or something. There are tons of football commercials that are inappropriate and suggestive, I don't see what the big deal was.

Posted by: Ayca | February 5, 2009 11:39 AM

I think it's funny that in America, blowing things up, killing people, and other wanton, senseless violence is okay in primetime. Talk about murder, killing, gangs and everything else.

But boobies?! Oh God no! Not that!

Sex!? TERRIBLE.

Get real. Sex is one of the few natural, totally organic, blissful experiences in life. It MAKES families. To say that it isn't family friendly but that violence is borders on insanity.

Way to go, PETA. Hot ad.

Posted by: Jeff | February 5, 2009 01:51 PM

Officially inappropriate for family television. Peta, do you want to make a valid point that is serious in nature? Then please, do not bring us down with the bottom feeders of our culture that rely on sex and shock to sell their products and philosophies. Peta, we are better than that we can beat them and we will certainly not join them. Why start controversy over sexually explicit ads? This controversy overshadows the true value of Petas organization and the people that are vegetarians, vegans, and animal activists. Don't put us in the same category as other low brow advertisement. Keep your standards high.

Posted by: Millie | February 5, 2009 06:36 PM

sexy ad and i love vegetables. what idiots to turn this down. meat lovers suck.

Posted by: matt | February 5, 2009 06:37 PM

I'm a vegetarian (going on 11 years), and I think it's a cheesy ad. Sure, sex sells, but this ad reduces vegetarianism to the levels of other meaningless consumer goods.

BTW, are any of those models vegetarians? My body is awesome (I look like I'm in my 20s), and my sexual stamina is better than my younger partner's, but I don't need to flaunt it. IMHO, poor way to market vegetarianism.

Posted by: Anna | February 5, 2009 07:04 PM

What a great ad. It was so much better than all the violent ads out there that had people being tossed out of second story windows, beaten, or demeaned by talking flowers. NBC seems to be saying you can be mean to people, but you can't give someone an orgasm.

Posted by: Steve | February 6, 2009 08:49 AM

this is fantastic! i love it :) although i think this should have definitely made it on the air. its controversial but true :D its still getting the attention it deserves whether its on TV or not ;)

VEGAN FOR LIFE <3

Posted by: SARAH | February 6, 2009 03:56 PM

I personally liked the ad but I'm glad it was rejected since I have kids in their early double digits and there's enough for them to deal with at this age. The doritos ad with the woman's coat being blown off and then all of her under wear being shown was bad enough. That part was unnecessary but this would have been way too much. I'm enjoying the taste of different vegetables more often as I get older and I'm going to try asparagus again real soon!

Posted by: Sammie | February 6, 2009 11:18 PM

But yet they'll show GoDaddy ads with women taking showers, and all that crap.

Or a guy eating chips to blow/rip a womans clothes off....

Posted by: John | February 7, 2009 08:59 PM

I'm not into pro sports and would never watch the Super Bowl even if you paid me but this ad seems to fit the whole Super Bowl mentality and isn't any raunchier then some of the other special adds that are aired during the Super Bowl. I wouldn't want this aired on regular show time but give me a break it's the freaken Super Bowl. P.S. I know from personal experience vegetarians do have better sex.

Posted by: Veggie Bunny | February 7, 2009 10:23 PM

super sexy! id love to see more ads like this one! personally, i think advertising fast food on tv all the time is way more offensive, but i guess the cenosors dont agree with that. but if they were getting off over kfc or something, i bet they would have shown it!

its funny sex is always censored more than violence! whats wrong with women having fun? is it the abscence of a man?

Posted by: miss m | February 10, 2009 05:53 PM

Why would that ever be allowed?

Posted by: a | February 11, 2009 06:10 PM

Dear PETA,
Thank you for your consideration and taking time to respond to my concerns. Because we both know the issue is terribly important, I would like to respond to certain items in your letter. I am a professor of philosophy who routinely teaches courses on animal ethics and I rely on your educational materials often. So please know that I am devoted to animal liberation and respect the fact that PETA has put the animal issue on people’s radar. Nevertheless, despite my shared interest, I have strong reservations about this and so many other similar ads sponsored by PETA.

You admit the ad is “provocative,” but your defense is that it is no different from other ads sponsored by the beer and fast-food industries. I agree. However, two wrongs do not make a right. Certainly we can rise above this standard.

The pornographic elements and filming techniques of the video distract from our message of compassion, justice, and animal rights. You are right to say that people pay more attention to racier actions. However, that is the crux of the problem. The facts about animal agriculture and vegetarianism are drowned out by public chatter regarding women “having sex with broccoli.” People are talking about the racy elements of the ad and not the immorality of factory farming practices and the ill health effects of high meat consumption. Our mission, our message, and our efforts are washed away in the tide of public debate about whether women should be seen on TV having orgasms with vegetables.

Your ads are sexist, not because they portray women in that all too common framework of sexual lust and arousal. I find your ads sexist because only women are portrayed in this way. Where are the barely clad men? Why don’t we ever see young men mimicking sex with a pumpkin? Presenting only women in this way is sexist, common, and tiresome.

Ads like these belittle our image as animal rights activists. We, especially women who already live in a sexist world, are not portrayed as intelligent or strong persons in your ads. Instead, the public gaze sees a woman who has “better sex.” I am not against women choosing to do what they want with their bodies. I am, however, disappointed with PETA’s marketing strategy. When we appeal to the lowest common denominator by showing these racy ads, we lose legitimacy and risk making a mockery of the movement.

It occurred to me while watching the ad that PETA inadvertently gave the meat, egg and dairy industries a way out. That is to say, because the ad was pulled for its racy elements, these industries did not have to come up to the plate and protest the ad for fear that people will be disgusted by the scenes of animal cruelty. We, as animal liberators, want people to talk about the horrors of slaughterhouses, battery cages, and sow crates. Had the ad only shown scenes of animal cruelty, I believe the ensuing debate would have served our greater purpose. However, public discussion focused on those infamous racy scenes. I’m sure these industries were delighted to hear the public rant and rave about women and broccoli and not whether they are guilty of systematic animal abuse.

Posted by: Nancy | February 13, 2009 09:55 PM

This is a cool ad, why would somebody deem it to be too sexy? I hate American censorship. Don't get me wrong, I do enjoy meat, but to censor this is ridiculous. Let the Vegetarians have their free speech.

Posted by: Tim | February 16, 2009 05:52 PM

What a great ad! Congratulations to the people who created it. I think NBC's main concern was running such an effective ad going against the interest of thier fast food clients.

Posted by: JM | February 17, 2009 12:56 PM

I was not offended by the content but would prefer to not have to remove my children from the room each time an age selective commercial is played. It had little affect on helping me to choose a vegan life style. I commend the efforts to save animals, but this is not going to get the job done.

Posted by: tracy | February 17, 2009 06:31 PM

I understand the creativity of the ad, and the reason why sexuality was used to demonstrate the appeal of veganism. With other commercials focusing on sex appeal, this was a likely correlation.

But, I think people would have seen this and have gone, huh? In which case, a lot of money is wasted on ad dollars by a good nonprofit.

I think, depending on the target audience, you do have to 'mainstream' your ads a bit. Shock value does not always resonate or achieve its intended goals.

It is more effective in getting your message across, to SOMETIMES go maintstream, and get people to undersatnd the true ideologies of PETA. I find this to be effective when explaining to people why I am a donor or member of PETA, why I am a vegetarian, only buy cruelty-free products and only go rescue . . .

Posted by: luvarescue | February 18, 2009 11:12 PM

I think nbc is stupid. They can have the go daddy ads, one with guys who cant have boners, but yet, this one is banned. As if kids dont know what sex is already.

Posted by: Amanda | February 22, 2009 01:57 AM

that video was LOL FUNNY!! It would be a great hit!!!!!

Posted by: carla | March 7, 2009 05:31 PM

seriously, i'm just going to come right out and say it with no apologies whatsoever, all you people who think that your child shouldn't watch this video are EXTREMELY stupid. your innocent flower child that is probably going to grow up too sheltered to be able to function in society, is going to be more scarred from watching the news than seeing this video.

and to you people who think peta should make an ad that doesn't get rejected... how ignorant can you BE? if you paid any attention to the world around you, you might realize that the media immensely controlls what we see on TV, magazines, etc. they broadcast things that are going to sell and make MONEY. all they would be doing by allowing an ad from peta to be shown nationally, would potentially be causing the meat industry to lose millions of dollars due to people converting to vegetarianism. and they wouldn't want that because somewhere along the line, someone is getting a paycheque from that company and if the company stops making money, the paycheque doesn't come.

and to those who argue that this video doesn't focus on the correct issue and that it should be geared more towards compassion for animals, c'mon, you and i both know that the only way to actually GET IT INTO SOMEONE'S HEAD about that would be to show footage of the animals actually having harm enflicted on them, and there really is no way of doing that without there being blood and gore, and the media wouldn't allow such a thing because it might "offend" some people and, yet again, people wouldn't want their children to see that kind of thing.

perhaps you people need to start thiking outside of the box. there are enough ads geared towards having more compassion for animals, YAWN, BORING, they OBVIOUSLY aren't nabbing people's attention because the problem still exists. perhaps if commercials such as these were actually ALLOWED then we would start to see a difference! and it's about reaching a different audience, right? superbowl jock's would rather see a hot woman rather than some little farm animal. use your heads and stop being part of the problem. the only reason why things like this ad aren't allowed is because of people with closed minds, people like all of you who think peta went about this in the wrong way. there are way worse things in the world that your 6 or 8 year old child is being subjected too than ads like this.

and maybe your little boy will want to eat his veggies more after seeing this movie.

face it. sex is everywhere. it's natural and healthy in most cases, and you shoudn't hide your child from it. it's the fact that people portray sex as such a shamefull taboo that makes kids more interested in it and want to do it more, at younger ages. i dare you to ask your 8 year old child to tell you everything he or she knows about sex. you will probably be shocked at their answer.

Posted by: Marielle | March 17, 2009 05:44 AM

I love veggies and fruit alot BUT I hate to say I did not like the ad just another uncomfortable commercial to watch in front of your teenages everyone coughs and says well I gotta go to bathroom or how about that last sports game errr uuhhh. Oh and I am a hot 40 yr old to without hangups but really it is embarrassing to watch sorry maybe try something new instead of sexy that might be as refreshing as the veggies.

Posted by: stephanie | April 17, 2009 08:30 PM

Women are beautiful. Women are sexy. Sex is great. Vegies are great. But this is inappropriate for TV. Have some respect for families and young viewers, please.

Posted by: agnes | April 19, 2009 07:46 AM

I am always perplexed that our society is comfortable with showing incredibly violent images on TV, but gets so uptight about sex. In any event, NBC objected to the ad because, among other concerns, a woman licked a pumpkin and rubbed asparagus on herself?! Are you kidding me? Setting aside general concerns about suggestive material on TV -- it is already on TV and having that debate now is pointless -- how is that any more suggestive than, for example, a KY Jelly commercial, or a godaddy.com commercial, or a Victoria's Secret commercial? It isn't, but those corporations will generate a lot more overall ad revenue for the networks than PETA. It is a transparent double standard motivated by economic considerations. Shame on NBC.

Posted by: steven mccallister | April 19, 2009 09:25 AM

I really love what PETA stands for. But, this ad is a little much. Partially naked girls masturbating with veggies does not seem appropriate in any form. PETA should be above these kinds of ads. I thought they were better and should not lower themselves to the level of advertising that beer commercials do.

Posted by: Robin | April 19, 2009 12:22 PM

ya like there isnt worse things on t.v?

Posted by: sarah clark | April 20, 2009 10:27 PM

THE ONLY TIME I'M NOT A VEGETARIAN IS WHEN I FORGET WHAT HAD TO HAPPEN TO GET MEAT PRODUCTS TO MY PLATE. SO I, AS A DEEPLY ASHAMED SOON TO BE EX-INFANTRYMAN OF THE ARMY, APOLOGIZE AND ENCOURAGE ANYONE WHO CLAIMS TO LOVE ANIMALS TO OPPOSE THE MILITARY FOR ALL IT DOES TO ENSURE THE CONTINUANCE OF ANIMAL CRUELTY IN MILITARY OPERATIONS AND SOCIETY IN GENERAL. OH YEAH, GREAT AD BY THE WAY.

Posted by: michael mcferson | April 25, 2009 03:57 AM

Ha! PETA is smart. Why pay 3mill when you can get free publicity on the web? That said, I still support PETA even if they do rely a bit too much on the shock factor rather than good old fashioned information.

Posted by: Miki | April 30, 2009 06:22 AM

PETA what's more important to you, selling your ideals, which are admirable, or selling sex? It saddens me that the only "creative" ideas you could come up with to promote your ideals is a sex campaign. Add yourselves to the endless list of organization executives who promote the idea of flawless women-- perfect bodies, perfect faces--with only one thing on their minds, eating vegetables so they can be desired by men who can't think beyond their penis.

If you had invested the time and money into creating an Ad with class, something tasteful with information on the true beauty health benefits of a vegan lifestyle, maybe you could have earned the spot on NBC. This would have put you out there in the public arena selling your ideals and not the sex that completely overshadowed your message in your "rejected" add.

Posted by: Jennifer Rodkey | May 2, 2009 09:02 AM

Great idea, but will this work over the long run?

Posted by: Lena-Maas | July 23, 2009 05:07 PM

I submit that PETA knew the ad would be rejected and counted on the free publicity to drive traffic to their website (rather than paying $1 million or more for 30 seconds of air). Far more effective than a "tasteful" ad. In fact I'd say its Genius!

Posted by: Ken C | August 6, 2009 10:41 PM

Vegetarians have better sex? HOW? ._. Why do they never fully back up their claims with proof.

Posted by: Eeeehhhh | August 28, 2009 11:48 PM

tung ola

Posted by: duli | October 10, 2009 02:05 AM

I wouldn't necessarily want children seeing this, but NBC shows plenty of other super bowl ads that shouldn't be seen. If this ad was aired, I'm sure a lot of people would be curious, and look into it. I can see somebody typing it into google now, "Is it true vegetarians make better lovers?" (:

Posted by: Miranda | November 4, 2009 07:07 PM

Wow. I find this advertisement to actually be quite disturbing. I get that PETA wants to try and grab people's attention, but there are many other ways to do so. I definitely believe that NBC was right in banning this. The only thing this ad seems to be selling is sex--why don't you actually try to intelligently shed light on your cause instead of exploiting women to try and gain support? I agree with PETA's ideas in relation to stopping mistreatment against animals, but I feel like in creating commercials like this you are just abusing one thing in order to stop the abuse of another. It doesn't make sense to me.

Posted by: Meaghan | November 14, 2009 07:01 AM

it is kind of racy for daytime TV but, even if it did show it would just make dudes horny...not wanna be vegetarians. in fact i don't see how this will make anyone want to be a vegetarian...

Posted by: Lila | November 20, 2009 03:02 AM