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So, Burger King has announced that it's releasing a cologne called "Flame." And no, it's not just for gay guys. They describe it as—get this—"the scent of seduction with a hint of flame-broiled meat." Yeah, because there's nothing sexier than grilled flesh … but wait, Jeffrey Dahmer isn't with us anymore, so who is this for?

Well, PETA likes this idea but thinks it doesn't go far enough. Why start at the grill? That's why we are launching our own fragrance called "GORE," with the tagline "Eau de Mort!' Take just one whiff, and you'll be reminded of who they're cooking over there in fast-foodville (or wearing, in this case). What exactly does it smell like? Meat, naturally! And, for authenticity, our scent even includes a maggot in each bottle, just to make the experience realistic.

So, how do you feel about GORE? It'd make a lovely holiday gift for any suspected necrophiliac.

BKcolognefront_small.jpg
Front of our GORE package.

BKcologneinside_small.jpg
Inside of our GORE package.

Posted by Lianne Turner



Comments


Gore won't work. Flamebroiled whoppers smell much better than maggot infested rotting meat.
Everybody knows that.

Posted by: Kurt K | December 22, 2008 11:16 AM

I only wish this was not true. Burger King should work on including more vegan options on their menu not meat scented cologne. Its bad enough I live so close to Burger King I can smell it all day long. ew.

Posted by: Michelle Cross | December 22, 2008 11:20 AM

Wait, you put a maggot in there? Doesn't that sort of go against what we are shooting for? Liberation of ALL animals? Why is a maggot used for our gain? He still has a life, right? A gross one, no doubt... but still a life. Also, this makes us look like hypocrites. Please consider putting a fake bug in there!

Posted by: Samantha Vaughn | December 22, 2008 12:17 PM

Samantha,

I assure you the maggot it not real.

- Joel

Posted by: Joel Bartlett | December 22, 2008 12:33 PM

I love it, PETA. Who would even buy perfume from Burger King? I mean, it's Burger King!!!!

Posted by: Aneliese | December 22, 2008 01:00 PM

Hilarious this meat culture of ours. If you want to smell like "flame-broiled meat" get a job behind the counter. What's next for Murder King, a soap that smells like slaughterhouse offal?

Posted by: Mike Quinoa | December 22, 2008 01:27 PM

Is this a play on Al Gore? Although he could stand to go veg, my concern is that this will be precieved as an attack on him. Mr. Inconvient Truth-Noble Peace Prize winner does not make a good target. I just bring this up because of what was commented on Gore a few months back on this here blog.

Okay, done rambling! :)

Posted by: Just me | December 22, 2008 02:01 PM

Is BK serious? who the hell wants to smell like death on a bun??? OOOh I know, fat losers who only care about themselves!

I think this PETA idea is very entertaining and will bring much attention to our cause!!- and to answer the other persons post, I doubt the maggots are real.

Posted by: Katie | December 22, 2008 03:24 PM

i think it's disgusting... I don't even like burger king and i think that they should stick to their disgusting burgers instead of developing a perfume..... burger king is not a celebrity nor a clothing line so dont make perfumes....

Posted by: Samantha Kooyman | December 22, 2008 03:46 PM

how about the fart smells from eating meat? blah, it lethal

Posted by: roxanne | December 22, 2008 03:58 PM

gag... WHAT!? why do they have to make it smell like a corpse when they could just use REAL musk instead of synthetic musk ??
ps.. musk comes from a word that means TESTICAL ya...
be carful when buying perfum !

Posted by: kayla | December 22, 2008 04:49 PM

who wants to walk around smelling of a grilled burger that just happens to be 'mobile' as well? so SILLY!!! the thought is almost nauseous!..you dont' or wouldn't konw whether to hug him or chomp on him (presuming you're a red-blooded meat eater that is)..

Posted by: pat39 | December 22, 2008 05:54 PM

I'd rather smell like a Big Mac. I don't like the Gore idea because Al Gore looks like he smells like fried food and Brut.

Posted by: Tammy | December 22, 2008 08:20 PM

didnt burger king agree with more humane ways of killing animals or something?

Posted by: Jacon | December 22, 2008 10:43 PM

This is stupid. PETA should be pressuring other major fast-food restaurants to carry veggie burgers (like BK does) and not go against one of the only major restaurants that do. Everyone knows that the scent is not going to sell well, so why waste your time putting maggots (which are also animals and can feel pain) in something stupid that PETA has cooked up? I love PETA, but just like the Ben & Jerry's breast milk request, this makes PETA look like a laughing stock.

Posted by: Matt Frazier | December 23, 2008 11:19 AM

PETA is reacting to BK's attempt at manufacturing internet buzz.. is anyone really going to wear the cologne? Certainly millions fewer than who will talk about it, and joke about it, and mention BK in conversation.. What PETA is doing by responding at all to this is fueling BK buzz.. Save your money PETA, be a buzz kill (literally), ignore this publicity stunt and focus on core issues.

Posted by: Meater | December 23, 2008 02:18 PM

Gross, BK needs to hire a new publicist or something because what genius (*gag*) came up with the idea of meat-scented perfume? The men in my family smell meaty enough as it is - and they shower so that they DON'T have to smell that way. Gross gross gross. This is very literally one of the worst ideas I have ever heard. Cruelty + men who smell like a carcass burger = NO THANK YOU.

Posted by: guber | December 23, 2008 08:30 PM

I am concernedyou are giving them free press, but on the other hand, it highlights how disgusting the idea is and why it will fail miserably. They clearly are are sick from all the chemicals in meat as their thinking is worped.

Posted by: carolyn | December 24, 2008 12:06 AM

Is this real? I have a friend who would love this.

Posted by: Logan | December 24, 2008 03:09 AM

A perfume that smell like grilled flesh? Thats rich!!! pretty gross though. I hope that isnt a real maggot as well. It's a crazy idea but I wouldn't mind sending this scent of rotting flesh to a lot of jerks I know.

Posted by: Jules | December 24, 2008 02:30 PM

YES! I think this would actually sell!!

Posted by: Teri | December 25, 2008 12:05 AM

i want some. it will sell. it won't sell. millions less will actually buy it. why the worm- bad karma. it's a fake worm. al gore good. al gore bad. al gore not veggie. internet buzz. who came up with this idea. the meat culture is hilarious. only over-weight people will buy it. give me a break.

Posted by: vegancoin | December 27, 2008 03:52 PM

Although I think Burger King's cologne idea is disgusting, I don't think it's right to be attacking them. They are one of the only major fast food chains that serves veggie burgers. You can't get those at Wendy's or McDonald's. BK is more vegetarian-friendly, and I remember reading a PETA feature that said BK was adopting more humane animal policies for the other menu items. Doesn't that count for something?

Posted by: Christina | January 8, 2009 04:58 PM

HAHA! ^.^
Great!

Posted by: MARIELA | January 11, 2009 11:21 PM

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