Nov04
Chimp, Chimp Hooray--SEGA Pulls Ape Ad!
Posted at 11:00 AM | Permalink
| 
Comments (14)
 |
We explained how involuntary chimpanzee "actors" are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee "trainers" use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over—and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.
Faster than you can mangle a Metallica song on Guitar Hero, SEGA pulled the video from its site and promised to keep all great apes out of its ads!
Please join me in giving SEGA two opposable thumbs up for making the compassionate decision to keep great apes out of the act.
Posted by Amy Elizabeth
TAGGED:
monkey business sega samba de amigo wii
Comments
Thankyou Sega, I always loved Sega games I cant wait for Sonic Unleashed :)
Posted by: Mazen | November 4, 2008 02:07 PM
chimpressive! :)
Posted by: James | November 4, 2008 03:57 PM
I don't know how anyone can think animals enjoy performing for tv. All the bright lights and loud noises, I know I wouldn't like it!
I don't take pictures of my hamsters with the flash on (well once accidentally, that poor hamster jumped about an inch!).
Posted by: Jess | November 4, 2008 04:11 PM
Oh whatever.
Posted by: Hope | November 4, 2008 09:17 PM
Thank you, Sega! I have great respect for companies that are willing to listen and correct their mistakes.
Posted by: NT | November 4, 2008 10:07 PM
Go Sega!!
Posted by: Leigh | November 5, 2008 03:53 AM
In the UK they didn' use a chimp for the advert, they showed people playing the game and the actions you have to do to play the game with the Wii controllers, I wonder why the two countries differed in their advertising?
Posted by: Matt G | November 5, 2008 06:03 AM
thanks for the good news Amy. Glad you all didn't have to give them a Litter Box award
Posted by: anna | November 5, 2008 08:17 AM
This is great! Wow, a company that still has a heart! And as always...great work PETA for helping to make this happen!
Posted by: SASHA | November 5, 2008 11:58 PM
Excellent!
Posted by: lynda downie | November 6, 2008 09:57 PM
Whoohoo! Thanks Sega! Now if you can only make your games a little better... =/
Posted by: angel b | November 15, 2008 08:56 PM
This is how companies and people should react when a watchdog group such as Peta asks them to stop exploiting animals.
The public need to understand that the flour doesn't get thrown and the cow and rabbit costumes don't come out unless the company or people repeatedly ignore Peta's intials requests.
You rock, Peta!!!
Posted by: Steve Miller | November 16, 2008 08:42 AM
True, we shouldn't be using animals for our amusement, and those training methods are barbaric and cruel - that being said, the company that provided the ape for this spot uses only rescued animals. Also, they have been repeatedly praised for their cruelty free, holistic training methods. They have done more for health and welfare of abandoned, abused Chimps than most people realize.
Posted by: Tylet VAnce | November 16, 2008 12:29 PM
Chimp chimp hooray(: We need more people like them...who maybe didn't realize at first what happened to the chimps and once they did, they felt so compassionate about the chimps that they refuse to use them.(:
Posted by: Marissa | January 4, 2009 10:54 AM