Way to go PETA love it!

Posted by: Leslie | October 3, 2008 03:35 PM

"This will really make horror-movie lovers think about the horror that chickens go through just to end up in a greasy KFC bucket."

Except in Canada, of course, where if you're a brutal animal exploiter and you choose to use suffocation (ahem, I'm sorry, "controlled atmosphere killing") to kill animals before dismembering them you get free positive PR from PETA, boycotts lifted, scantily-clad women distributing your non-vegan products and encouraging patronage -- heck, a PETA staffer will even get married at one of the most notorious animal exploitation outlets to show how proud they are you sell the corpses of birds slaughtered kindly. Because apparently "meat is murder" doesn't apply if it's done gently enough, or something like that...

Posted by: Ryan McReynolds | October 3, 2008 04:01 PM

I LOVE IT!!!!!!!!!!!!!!

GO TEAM PETA!

Posted by: Amanda | October 3, 2008 04:49 PM

I would have to agree with Ryan McReynolds on this one. But what do you do? Do you encourage even small steps or do you continue the barrage of negative media knowing that it may create a climate of NO CHANGE. Yes, they die, it sucks, but at least its LESS CRUEL (or at least PETA thinks so?). I wish everyone would stop eating animals, but do you push for the almost impossible of a WHOLE WIDE vegetarian world or do you encourage meat eaters by small steps in the right direction...momentum only happens with the first step... right? I don't know the answers...just throwing out a discussion point.

Posted by: Jill Harper | October 3, 2008 05:11 PM

GO PETA!!! <3

Posted by: KC | October 3, 2008 05:24 PM

this particular Peta Ad always gives me the creeps.. they are sort of like morbid abnormal morphed versions of a chicken and a human.. creepy!
and those hyperdermic syringes! would the people viewing this ad be able to put the two together? I mean the synringes and these strange morphed creatures.. half human.. half chicken!!
guess that's KFC for you!!

Posted by: liz | October 3, 2008 05:27 PM

Excellent comment Ryan McReynolds. I'm Canadian, and I feel the same about some of things PETA does. Like the ad about Tim McLean...my comment on that never got approved. I hope this one does.

Posted by: Aneliese Krulicki | October 3, 2008 05:50 PM

I have to agree with Jill, I wish everybody was a vegetarian, at least, and that nobody harm an animal... but we have to start with little steps before we start running... there are always exceptions that can run before walk, but the majority needs to begin with simple things that can be change for the save of animals... and if this TV Spot can change one mind from at least 100 people that are going to see the movie, that's a triumph for PETA and one less costumer for KFC.

Posted by: Veronica | October 3, 2008 05:51 PM

Hello there, I am trying to forward the video "Who's skin are you in" but the video is no longer available.
Please do something about it because forwarding this video made me feel I save at least one animal.

Posted by: Gem | October 3, 2008 07:18 PM

I love it, it is a wonderful ad. Thank you Peta for all the hard work you do for the animals! I may not agree 100% with some ads but the fact you risk your life & freedom is noble, thank you all! God bless!

Posted by: Crystal | October 3, 2008 08:06 PM

Great point, Ryan. I actually didn't know that about PETA and Canada...yet I can't judge them for it, because the fact is: "baby steps" work best on everyone when you are trying to direct change. I'm certain PETA chews their own arms off trying to be neutral with animal killers like the ones you speak of. It's like trying to handle a nasty client and keep your job at the same time.

Posted by: berty | October 3, 2008 08:25 PM

I personally do not eat meat and am Canadian, but I do not judge those who do. No one gets upset if a shark eats a fish, or if a bear eats a deer. Its the circle of life. What I do however, believe in the humane killing of animals that people choose to eat.We have the means and the way to make sure that animals don't suffer, so we should do it. I don't eat meat, because its a personal choice, not everyone is going to make that choice and we have to respect that. We cannot change those people nor do we have the right to. Nevertheless, we do have the right to stand up against abuse of any kind. Which is what I believe PETA is doing.

Posted by: Ashley | October 3, 2008 09:47 PM

THAT WAS GREAT! WOW! AND IT WAS SCAREY! I WISH NO ANIMAL HAD TO DIE, BUT UNTIL IT'S AGAINST THE LAW ( WHICH WOULD BE GREAT) CONTROLL ATMOSPHERE KILLING IS ALL WE CAN MAKE THEM DO TO LESSEN THE PAIN FOR THE POOR CHICKENS. HOPEFULLY, ONE DAY IN OUR LIFE TIME, WE MAY SEE A STOP TO ALL OF THIS MURDER OF GOD'S ANIMALS.

Posted by: SASHA | October 3, 2008 10:27 PM

The concept used in this ad is genius. Purely genius. I applaud whoever came up with the idea!

Now, if we could just get ads like these on everyday TV? I think if that could happen and ads like these were played as much as your average toothpaste commercial, it would open many minds.

Posted by: J.A. Redmerski | October 4, 2008 01:58 PM

This is so amazing. I used to eat KFC, and i'm not proud of it, but once i found out from peta what they do to their chickens, i completely stopped. i even advise my friends not to eat it too. I'm trying to help.

Go Peta. <3

Posted by: Sidney | October 4, 2008 02:26 PM

If I was a chicken I would rather be killed by CAK than possibly be scalded to death, or have to hear the agony of those who go before me. Before factory farms, farmed animals had some semblance of a life, but incrementally small freedoms were taken away. These freedoms, seemingly deficient as they are, can for the most part only be regained incrementally also.

While I don't support the eating of animals, killed "humanely" or not, most people aren't going to stop eating meat tonight. I'd rather see a step in the right direction, than one in the wrong one.

Posted by: Mike Quinoa | October 4, 2008 02:47 PM

Awsome!!!

Posted by: Brittany | October 4, 2008 04:28 PM

Y am from Romania end y see the movie. Go to jail bastards.

Posted by: vali | October 4, 2008 04:45 PM

go team peta im a part if the p.e.t.a "club at school which helps students understand the meaning of what it takes to be a vegetarian this movie will shock people more than saw 5 keep moving forward

GO TEAM PETA

Posted by: bethany | October 4, 2008 04:55 PM

I just think of a guy sitting at the movies wofling down a bucket of KFC and then watching this ad...

Posted by: B.J. | October 4, 2008 06:45 PM

keet going PETA. we all are with you

Posted by: vijant | October 5, 2008 06:10 AM

That is so true. Small steps really do matter.
Thank you everyone at PETA for all your creativity in getting people aware!

Posted by: Bunnylove | October 5, 2008 08:25 AM

Awe, I wish they were playing in Nashville. I'd love to gross out the meat-loving ex I roped into promising to take me for my birthday! XD

Posted by: J. Teeple | October 5, 2008 08:45 AM

I just discovered PETA not too long ago, and I'm trying to change(in small steps). I hope that eventually I will make a bigger difference. P.S. I love the ad.

Posted by: Gabriela | October 5, 2008 01:21 PM

okay, i dont think that was scary enough. i am far more morbid-perhaps have some guts, blood, etc. that moviegoers will choke on their popcorn over. give them something to have nightmares about.

Posted by: katrina | October 5, 2008 08:57 PM

i don't get it.
can someone please explain?

Posted by: Aurora | October 6, 2008 11:14 AM

Aurora.. I guess Peta is trying to get through the msg that KFC chickens.. no.. don't use hyperdermic needles and are 'high on drugs'.. but these chickens as well as other cheap chicken in your supermarkets are generally fed on feed that have hormones and ohter 'drugs' incorporated in or other unnatural substances hence these chickens grow abnormally fast.. or at a much faster rate.. even too heavy for their legs to carry them and they may also other joint ailments.. chickens fed on natural grains.. without wierd additives added apparently grow at a more normal rate ie. as you or me and other people would ..
ie. you eat these cheap chickens and you also eat all the drugs that are pumped into htem via their feed.. if you absolutely insist on eating chicken.. then you'd be better off buying free range I guess.. ps I would think the same goes for all the others meats, ie. pork, beef.. etc..

Posted by: yvonne | October 6, 2008 03:55 PM

I think that as long as the animal is killed humanely, then meat should be okay. However, KFC and other fast food eateries use chemicals on their animals and I'd just rather not eat that.

Speaking of which, why is eating meat so bad? Animals in the wild do it all the time, and man has killed animals for clothing, food, and utilitarian purposes for thousands of years. Don't tell me you're gonna make the hyenas and sharks go vegan.

Posted by: Marowak | October 6, 2008 09:21 PM

WoW what a great idea maybe you could try it in Ireland. The anti Kfc message is nt as active here as it is in America. I think Irish people should be made sit up and see what they re eating.

Posted by: Aine | October 7, 2008 10:37 AM

Marowak,

Some animals are obligate carnivores and must eat meat to survive—we, as humans, don't need to. Also, some humans have a moral compunction about eating meat. I doubt if a shark or hyena experiences this compunction.

While a lioness hunting down and killing a gazelle might not seem humane, at least a prey animal in the wild stands a chance at self-preservation. An animal on a factory farm has no chance.

In the wild, predators often seek out elderly and sick animals as their prey, while a factory-farmed animal is slaughtered as closely as possible to the day he/she reaches market weight, thus being deprived of most of their life.

The bottom line is that the human animal doesn't require meat, and most of us would be much healthier without it.

Posted by: Mike Quinoa | October 7, 2008 12:36 PM

THANK YOU Mike Quinoa..WELL SAID! Humans don't need meat to survive. And factory farms are so cruel.

Posted by: SASHA | October 7, 2008 06:16 PM

love it peta that guy look s just like kernal ahole crulty a.k.a kernal sanders GO PETA :)

Posted by: brooke | October 7, 2008 07:29 PM

Love it! Wish this ad were playing where I live!

Posted by: Kristine Kelch | October 7, 2008 10:10 PM

I actually asked a teacher about this who was alive when colonel sanders was and says he met him at his school. He told me that when colonel sanders was alive KFC used regular chickens. No hormones or anything. so it wouldn't really be fair for Sanders to look down and see people using him in ads that shows him doing something he never did now would it?

Posted by: person | October 8, 2008 11:05 AM

I love all the anti kfc mini videos!! Keep it up Peta!

Posted by: Diandra | October 10, 2008 04:23 PM

I am a supporter of PETA. I think this ad is too subtle and will be lost on the Saw V audience for th e most part. But I applaud PETA for taking some kind of action. And I AM NOT A NUGGET!!!

Posted by: Donna | October 13, 2008 04:06 PM

I think that of all the things I have heard, this is one of the most absurd. How anyone can cheapen a perfectly respectable logical argument by comparing it to a horror film is beyond me. I personally believe that animals deserve to be treated fairly, honestly, ethically, morally and humanely. But, facing a human or an animal, I intrinsically value the human more. I wish that animal rights groups, rather than cheapen themselves by affirming their stereotypical radicalism, would instead be calm, logical, and reasonable in their requests. Feel free to exercise your right to disagree with me, as I have done with you. This is, after all, a democracy.

Posted by: Josh | October 16, 2008 01:21 PM

good that peta runs a 'shocking against KFC' movie in theatres.
but I think that most of the people who are not into animal rights won't get the idea behind this.

it is not obvious enough.

Posted by: Amy Lee | October 16, 2008 02:13 PM

Josh
If everyone responded positively to rational, logical, well-reasoned argument, there would be no reason for radical animal rights activists. Animals would be accorded rights and be free of the tyranny of humans.

Posted by: lynda downie | October 16, 2008 06:54 PM

Wow. I love it. It uses the Saw theme and tone to portray Kentucky Fried Cruelty. Whoever thought of that is a genius!

Posted by: Jessica | October 17, 2008 05:21 PM

I don't understand the video clip. If there's meaning to it (hidden meaning) I'm not getting it. Is the Colonel being kind by giving the human chickens drug filled syringes so they can kill themselves? No idea

Posted by: Pauligirl | October 18, 2008 12:10 AM

This is so powerful. However some people may not go to the url and therefore will not become completely aware of what goes on. It is still important to keep demoting KFC and their practices.

Posted by: Alexandra | October 18, 2008 04:55 PM

Josh,

The rational,logical,well-reasoned approached has already been done. There was no positive change to protect animals. Not that PETA, or other animal right groups are irrational or illogical in their approach, because this is not the case at all, all I'm saying is they've been down that road before and nobody listened - which shows people do not respond to rational,logical,well reasoned argument.

At least if even a few people can at least see the real truth in how horribly animals are treated and want to help, no matter how the approach, at least maybe their can be some positive change for animals - which by the way, positive change is growing more and more each day. :) :)

Posted by: Bunnylove | October 19, 2008 07:39 PM

I'm sorry but I do not see how this marketing campaign is going to work. If you're an avid horror movie watcher this isn't going to cause you to bat an eye. This isn't going to make that many people think about not eating meat. All it's going to is make people roll their eyes and wonder what crazy thing PETA is going to do next. I mean honestly it's ridiculous. More people ridicule PETA for their extreme ads then actually take them seriously.

This is not going to change many people's opinion. In a day where people like to watch humans get mutilated I don't imagine them caring too much about some chickens.

Posted by: Michelle | October 23, 2008 01:54 AM

I'll admit these adds get the message across, but some people need to understand that chickens are not humans. Also, I feel there is a bit of disrespect for the colonel, he can't put his argument forward because he's dead, so please don't portray him as an evil prison warden type character, ever heard of respect for the dead!

Posted by: Eddison | October 27, 2008 03:26 AM

To not disrespect Colonel Sanders in any way but he is turning around in his grave knowing that there actually has to be a boycott,a campaign AGAINST his company for the barbaric way his restaurants are ran.He would be ashamed.Sorry but that's the truth.

No.I don't think this was Peta's best picture-idea-or whatever,but they tried.Nobody is going to agree and like everything any organization does 100% of the time.And hey I think more of us actually really need to be applauding Peta for having the courage to stand up to the big bullies--the evil goons--the corrupt multi billion dollar industries.

As far as some people saying chickens aren't humans.No they are not humans.But I don't think a living being has to be "human" for it to be unacceptable for killing in such atrocious mercilessly cruel harsh ways.

Not with this video clip--but with countless of other ways, Peta,and other animal protection groups,--nobody can deny that more and more people are finding out the unimaginable torture that is intentionally being done to animals.People are taking notice more and more and are demanding change.And,that my friends,is Wonderful!

Posted by: Bunnylove | November 4, 2008 04:46 AM

Eddison,

Respect for the dead-for the Colonel you say.You are right! That is why the sadistic way of killing the chickens that end up in the Colonel's buckets has got to ease up a bit.I'm with bunnylove. Respect for him would be for those who are responsible for his restaurants to do what it takes so that these current much needed boycotts and campaigns against his restaurants would stop.

And all that would mean is for those responsible for KFC to ease up on the sadistic way the chickens are killed.

Posted by: Jeff | November 10, 2008 02:42 AM