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OK, I'll go easy on the impotence jokes here. I promise—just straight-up hard reporting on this one. Damn…

Anyway, I'm happy to announce that Rocket Boy, an old-school ad featuring an impotence-fighting boy astronaut, is back and ready to go where no PETA ad has gone before: outer space. You see, Virgin chair Sir Richard Branson just unveiled the WhiteKnightTwo, a carrier aircraft created to launch a commercial six-passenger spaceship within the next decade. PETA wants Rocket Boy to be onboard, so our VP Bruce Friedrich sent Branson a letter asking to buy ad space on the seat backs.

In his letter, Bruce writes:

By following our advice and ditching meat, your male passengers could rise to new heights. Cholesterol and saturated fat clog arteries and block blood flow to all of a man's vital organs—not just to his heart. Physicians report that the link is clear: Eating meat can cause impotence. Any of your passengers who have trouble "lifting off" will be glad to hear that impotence—as well as heart disease, high blood pressure, obesity, diabetes, and prostate cancer—can likely be prevented and even reversed by switching to a healthy vegetarian diet.

No word back from Mr. Branson yet, but here's Rocket Boy, all suited up and ready to launch:

Rocket%20Boy.jpg




Comments


Now this ones sweet!! Everyone can benefit in eating more veggies!!

Posted by: Carla | August 11, 2008 01:26 PM

I just busted out laughing in my dreary blue cubical. :)

Thanks!

Posted by: ian | August 11, 2008 02:18 PM

so many good reasons to go vegetarian

Posted by: Roxanne | August 11, 2008 11:05 PM

Relating sexual issues to little kids is a little dodgy, don't you think?

Posted by: Leigh | August 12, 2008 07:42 AM

I just want to post a friendly "warning" that the impotence thing is SO TRUE! My husband and I were told we couldn't have kids because his sperm count was really low. I also had all kinds of problems like irregular periods and hormonal issues. 4 months ago we went vegetarian, and sure enough, I'm 5 weeks pregnant. We've been together for 4 years!Coincidence? I don't think so. Being a vegetarian brought down my cholesterol, I have no hormone problems and I'm soooo much healthier. My baby will be cruelty-free from the time they are born. Thanks for all the hard work PETA! (no pun intended, HAHA)

Posted by: Daniella | August 12, 2008 08:19 AM

Congratulations, Daniella!!

Posted by: Carla | August 12, 2008 10:02 AM

Daniella,

Impotence has nothing to do with low sperm counts, unless one cites the rare incidences of impotence in the setting of low testosterone.

While my wife and I are raising our two children vegetarian, or at least we will when our 3 week old starts eating foods, I find this poster slightly creepy due to the opening words "My Mum says..."

Posted by: Derek, MD | August 12, 2008 10:43 AM

Hooray Rocket Boy! I missed that freaky little guy.

Posted by: exprez | August 12, 2008 03:54 PM

Sorry, let me explain myself a little better. My husband was having problems with impotence and low testosterone, both of which have dramatically improved since going veg. Thanks Derek!

Posted by: Daniella | August 13, 2008 01:28 PM

holy crap...that was funny and brilliant!

Posted by: vegan4animals | August 13, 2008 10:43 PM

Go gettem' Rocket Boy! Nice ad direct and to the point.
Keep up the good work PETA.

Posted by: vegancoin | August 15, 2008 03:19 PM

I'm with Leigh. Featuring a little boy in an advert - however well-intentioned - regarding impotence and meat eating is a little off.
Keep up the otherwise GREAT work!!!

Posted by: Eric | August 29, 2008 01:18 PM

Fantastic ad, well done!

John in Ireland for animal rights

www.ARAN.ie

Posted by: John Carmody | August 30, 2008 05:14 AM

Impotence-fighting BOY astronaut? That doesn't come across as being somewhat pedophilic to anyone?

Posted by: Jackie | August 30, 2008 08:17 AM

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