Earlier today, I brought you an image of a giant dinosaur attacking DC to help end animal testing. I’m no mind-reader, but I’m fairly confident that the following, word for word, is exactly what went on inside your heads when you saw that picture:

“This is the greatest thing that I have ever seen. Ever. It will be literally impossible for Jack to top this in a subsequent PETA Files entry.”

Well, you were wrong, people. You were wrong. Because, difficult as it may be for you to imagine, there is one thing that's even better than a giant dino rampaging through our Nation’s capital. And we pulled it off yesterday afternoon in Times Square: The first-ever girl/girl shower demonstration. The purpose of the demo was to remind passersby and the media—just in time for Earth Day—that if they’re worried about the environmental devastation caused by wasting water, they should cut it off at the source … by going vegetarian. Just to spell this point out, it takes 5,000 gallons of water to produce just one pound of meat. Which is roughly equivalent to about a full year’s worth of showers (depending on how clean of a person you are).

Now that you’ve patiently sat through the math lesson, here are some pics of two girls and a naked cowboy in a shower. Yup, the naked cowboy himself (who is normally very territorial about his space in Times Square) was gracious enough to hop in with these kickass activists, telling reporters that he was doing it “for the animals — like me.” Glorious.

Naked_shower_demonstration_New_York.jpg

Naked_Cowboy_shower_demonstration_New_York.jpg

Naked_shower_demonstration_New_York_2.jpg

Naked_shower_demonstration_New_York_3.jpg



Comments


LOVE IT!!!!!

Posted by: Judith, Freedom Fighter for Animals | April 22, 2008 01:58 PM

this is refreshing and lovely - and an intelligent important message!

Posted by: octopus | April 22, 2008 02:18 PM

Please, can someone - Jack - anyone - tell me why "GoVeg.com" is not written on the curtain?

If one of the major aims of PETA's media stunts is to get people to go to the websites, why don't you have the websites printed where people can see them?

Really - it doesn't make any sense.

Unless there's something PETA knows that I don't, which I guess is likely.

Posted by: Mark | April 22, 2008 04:02 PM

I want to do something like this!

Posted by: Laura | April 22, 2008 08:19 PM

One of your most innovative and effective stunts pulled of so far! Great job!

Posted by: Courtney | April 22, 2008 10:12 PM

Mark,

We believe that because of the way people use the Web (as in they google everything) it's more important to get "PETA" out than it is a URL people aren't likely to go to. When we see a spike in traffic it's not from people typing in URLs - but by people googling information about PETA and our campaigns.

We've come to this strategy after studying PETA's web traffic for years.

- Joel
PETA's Marketing Manager

Posted by: Joel | April 23, 2008 10:05 AM

Good suggestion Mark!

LOVED the demonstration!!!

Posted by: Jaclyn | April 23, 2008 10:11 AM

ew naked people. gross. but nice message i'll admit.

Posted by: Claire | April 23, 2008 08:01 PM

The Naked Cowboy is a great improvisor—good demo and message.

Posted by: Mike Quinoa | April 24, 2008 09:06 AM

Claire, what's "gross" about naked people?

This was a very tasteful and effective demo!

Posted by: Michele | April 24, 2008 01:30 PM

So to protest the waste of water by the meat industry, you wasted water? Perhaps next time you should protest the meat industry by grilling up some nice steaks for the tourists.

Posted by: Mabel | April 24, 2008 04:34 PM

Joel,

I knew you would know everything. Keep up your terrific work!


Posted by: Mark | April 24, 2008 04:38 PM

Mark,

Oh, I don't know about "everything", PETA's web site analytics just happens to be a passion of mine. ;-)

- Joel

Posted by: Joel | April 25, 2008 08:48 AM

Lots of smiles at this demonstration. Good clean fun, kids!

Posted by: lynda downie | April 25, 2008 11:38 PM

Oh wow, how creative! I love the idea. If I wasn't so self-conscience, i would love to do this!

Posted by: Amanda | May 3, 2008 07:13 PM

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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

 
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