BBC News has just released a list of the top 10 most controversial ads of 2007, and our edgy, boundary-pushing counterparts over in the UK made the list with their “Feeding Kids Meat Is Child Abuse” billboard, which received a whopping 68 complaints to the Advertising Standards Authority in 2007. The way I see it, with literally millions of advertisements bombarding the public every day with messages about how they can make their teeth whiter, or, like, more effectively pluck their eyebrows, creating an ad that makes people stop and think—and that affects some people so profoundly that they’re shocked out of their complacency—is not an easy thing to do. So, excellent work, PETA UK.

It may not be a message that people want to hear, but it’s an important one (a point that was recognized by the Advertising Standards Authority, which ruled that the ad does not trivialize abuse, as complainants had claimed). And, of course, when you consider that feeding kids meat sets them on the road to a higher risk of heart attacks, diabetes, and a whole slew of other health problems, the ad isn’t exactly misstating the case. Here’s the BBC list of controversial ads, and here’s the billboard that’s causing all the fuss. I’d love to hear what you think.

Any good Marketing professional knows their “ABCs of Marketing”* — Ability to persuade, Businesslike demeanor, and of course, Coercion through bribery. Well, yesterday, in Lynchburg, Virginia, and Beckley, West Virginia, PETA’s Lettuce Ladies rocked all three of these important guidelines as they gave away free gas and vegan sandwiches to 100 people in exchange for a brief chat about the benefits of a vegan diet.

According to the Ladies, there were huge crowds gathered to take advantage of the freebies and find out what all the fuss was about after a news report announcing this unique demonstration, and they gave away hundreds of vegetarian starter kits to a very receptive audience, who were stunned to learn that eating just a single pound of meat is the environmental equivalent of driving more than 40 miles in a Hummer. Here’s what my friend and professional Lettuce Lady Colleen Higgins had to say about the experience: "In a time of rising gas prices and rising concern for the environment, we're going the extra mile to help Americans fill up on vegan fuel for their tummies and gas for their tanks." Good stuff.

*I just made these up.

I wanted to do a joke here about the fact that “gosling” means baby goose, but it’s not coming, so I’ll just play this one straight: Ryan Gosling, the Oscar-nominated star of Lars and the Real Girl, Murder by Numbers, and Half Nelson, has just fired off a letter on behalf of PETA to John Bitove (who runs the show over at KFC Canada in Ryan’s home country) urging him to stop KFC suppliers' worst abuses of chickens, who are killed when they’re still just babies. "The time is ripe to do the right thing," he writes. "By adopting the basic recommendations made by PETA and scientific experts (including raising birds in a more natural manner and employing less cruel slaughter methods), you could dramatically improve the lives and deaths of chickens raised and killed for KFC Canada."

Ryan Gosling	Goslings

Image credits: DeadlineHollywoodDaily, BBC / CC

You can read Ryan’s letter here. And if you haven’t seen Lars and the Real Girl yet, you should rent it. Definitely one of my favorite movies this year.

As you’ll be well aware if you live anywhere near here, our area got hit by a tornado yesterday. 200 people were injured, a lot of people had to leave their homes in a hurry, and …here we go again…animals were left behind, plus authorities have refused to let people who tried to go home after work return to their homes. We’ve been rushing around today trying to help those animals out. There’s plenty more info below about what you can do if you live in the area.

PETA, the Virginia Beach SPCA, and Suffolk Animal Control have joined forces to help local tornado victims. Because the storm hit suddenly, many people fled their homes leaving dogs, cats birds and other animals behind.

The Virginia Beach SPCA has set up an emergency response center at the Suffolk Animal Control Bureau, located at 124 Glen Forest Drive in Suffolk. The shelter will be staffed 24/7 to receive animals as long as there is a need.

If you know of an animal in need, whether lost or left behind, please call 757-409-7729, or email info@VBSPCA.com. PETA’s Community Animal Project is available to assist in rescuing animals who are trapped in or under homes and assist in capturing frightened animals running at large.

At least 100 birds have already been displaced by the storm and taken for emergency care. For information on how to help stranded wildlife, please visit VBSPCAWildlife.com.

… But, as our friend Moby shows in this sketch, sometimes you also need to be, like, interesting. This one’s just for fun.

AwesomeFlorida / CC

This past weekend, a dolphin named Sharky collided with another dolphin during a live “performance” and died shortly afterwards. The story has been doing the rounds of the international news media, which invariably uses terms like “freak accident” and “random,” interspersed with the occasional quote about the incident being “unfortunate”. Which is all very nice, I guess, but they’re missing a key point about this story: Dolphins don’t do well in captivity because they don’t belong there, and one tragedy or another is inevitable when these animals are required to perform tricks that are as unnatural to them as they are inhumane.

Sharky, like the vast majority of dolphins held captive in marine mammal parks, died a few decades short of his natural life expectancy. The only difference between his story and that of his counterparts around the country is that his story actually got reported on.

More info on marine mammal parks here.

askmen / CC

Pam (who also stuck around to lobby the guests alongside PETA VP Dan Mathews at the White House Correspondents Dinner on Saturday) hand-delivered a PETA science report—the impetus for a recent front-page Washington Post story—condemning the failure of the Department of Health and Human Services to use sophisticated, non-animal test methods widely used in Europe, in place of decades-old, cruel and crude animal tests for toxicity. Asked about her decision to act as a courier on PETA’s behalf, she said, "Being a citizen excites me not just because I can vote, but because I can crack the whip on Capitol Hill to defend animals."

And she does it all with a smile. You rule, Pam.

P.S. If you want to help out yourself by contacting your members of Congress about this issue, you can do so through the webform here.

… So say a number of Canadian consumers, who have just filed a formal complaint against the Fur Council of Canada (FCC) with the Competition Bureau of Canada. The complaint—which has been signed by representatives of animal protection groups from British Columbia to Nova Scotia—alleges that the FCC has attempted to gain an unfair competitive advantage by using preposterous claims that fur production is “Eco-Friendly” and that people who choose fur alternatives are damaging the environment because of the energy that’s required to make faux fur.

In fact, the opposite is true. Not only are fur garments treated with toxic chemicals to keep them from decomposing, but fur production—which government agencies around the world have identified as a major pollutant—poisons waterways and consumes resources at an alarming rate. It is estimated that it takes 15 times as much energy to produce a fur coat from ranch-raised animals as it does to produce a faux-fur coat. Not to mention the pain and suffering and the existence of natural fibres like cotton, etc.

And it’s against the rules to lie in order to gain a competitive advantage. So the FCC needs to stop it. I’ll let you know how that goes.

You can take action on this issue here.

Model and designer Kimora Lee Simmons, whose Baby Phat ads and clothes were once disturbingly furry, has had a big change of heart over the time we have known her. Contact Music published an article yesterday about Kimora’s reasons for giving her branded Barbie doll a faux-fur coat accessory. Kimora says wants kids to know that faux fur is both compassionate and stylish, saying of the doll:

"She has a faux-fur chinchilla coat, because I want to show kids that synthetic fur can be fabulous, too. She's everything a Barbie is supposed to be."

So, thanks to Kimora for helping to spread the word. In the meantime, I’m trying to come up with some other Barbie dolls that will be equivalently effective as educational tools for kids. So far, I’ve got “Seal Hunt Protest Barbie” (artist’s rendition below), and “Runway Takeover Barbie”. If anyone else has any suggestions, let me know.

TableandHome / CC

If you haven’t seen it yet, you should check out this beautiful website, which has been designed to house all the veggie testimonials we’ve made recently with celebrities such as Sir Paul McCartney, Alicia Silverstone, Forest Whittaker, Casey Affleck, James Cromwell, and others. There’s also a section where you can upload your own video testimonial about what made you go vegetarian, ‘cuz we’re all Web 2.0 like that. To kick things off, I made my own version. Check it out, then make your own and follow the directions here to submit it. There are some T-shirts and an iPod up for grabs for the best submissions. Plus everlasting Internet notoriety, of course.

Here's what Jeff says about this week's masterpiece: "The strip is based on the sad measures that officials have to take in order to protect rhinos from poachers. And a little depravity thrown in for good measure."

He also let me know that, in honor of Earth Week, he sprayed this strip with 50 percent less pesticides. Which was very noble of him, I thought. Anyway, this one's a zinger—enjoy!

Click for a larger version

To check out the archives of past strips, click here.

The nation's fleeting attention was caught today by a story about a Florida woman who was surprised to discover a full-sized alligator nonchalantly wandering around in her kitchen looking for treats. For her troubles, the woman in question—Ms. Sandie Frosti—gets an all-expenses-paid trip to New York to do the talk-show circuit, so everything turned out OK for her.

But what's to become of old Andy the Alligator? Well, according to local authorities, our reptilian friend, who is believed to be a grown-up from a group of baby gators that the neighbors used to feed in the pond, has been bound up and is awaiting slaughter, which will probably come via a knife or ax to the spine, so that he can be paralyzed before they skin him alive to make shoes, belts, and bags out of him.

Which is pretty much the price that animals who don't pass the "cute and cuddly" test always tend to pay in these situations. There's going to be plenty of yukking it up about Ms. Frosti's wacky experience during the talk-show fluff pieces tomorrow morning, so I figured at least somebody should tell the alligator's side of the story. If nothing else, maybe it'll at least serve as a reminder never to buy exotic skins.

In early February, after we were alerted to the fact that Will Ferrell's latest movie, Semi-Pro, was to feature scenes in which Will (or, more likely, a stunt double) wrestled a live bear, PETA sent a letter to his agents letting them know about the very real cruelty that goes on behind the scenes any time an "animal actor" is trawled out for a stunt in a movie. The disturbing news that the very same bear who was used in the movie attacked and killed his trainer yesterday has put the whole thing in a new light.

It's pretty rare that people catch a glimpse of the way the animals they see in TV shows or movies are really treated (as you might imagine, they're not natural actors — they're often beaten to perform). But we're hoping that this incident, sad as it is, will encourage Hollywood actors to take a stand against performing with animals, who want to be movie stars about as much as they want to be stuck in a cage for the rest of their lives (which is pretty much the standard accommodation for a great many of the animals who are used by Hollywood). The only really surprising thing about yesterday's tragic bear attack is that it didn't happen sooner.

We're asking Will Ferrell to pledge never to act with wild animals again. I'll let you know if he gets back to us. In the meantime, you can read our letter here.

This one's a beauty. Vanessa Carlton, whose latest album, Heroes and Thieves, has been making critics go all gooey for a few months now, is the star of a new PETA ad to help prevent animal overpopulation as part of our Animal Birth Control Campaign. Check it:

And just so you can have it playing in your head for the rest of the week, here's A Thousand Miles.

This was sent in by Marc Bekoff for Taylor Courtney Hobbs, an undergraduate at the University of Colorado, Boulder. As you will have guessed from the title of this post, it's kind of depressing. Before I started thinking really seriously about animal rights issues, it literally never even occurred to me that there might be something wrong with keeping wild animals confined in completely unnatural surroundings for people to gape and shout at all day, but once you start looking at it that way, a trip to the zoo feels more like a horrorshow than a fun family outing. More on the topic here.

Just so I can complete the perfect trifecta of posts about quirky demonstrations today (see the shower girls and the DC dinosaur in case you missed them), here’s one that involves six businesspeople in one small cage. The purpose of this protest—which took place outside drugmaker Eli Lilly’s annual shareholder meeting yesterday—was to let the company’s shareholders know about its decision to outsource animal experiments to China and other countries where animal protection laws are virtually non-existent.

As a wise man once said, “A man’s crimes against nature aren’t any less disgusting when he pays the Chinese to do them for him.” OK, fine, a wise man didn’t once say that. But he should have. ’Cuz it’s true.

Earlier today, I brought you an image of a giant dinosaur attacking DC to help end animal testing. I’m no mind-reader, but I’m fairly confident that the following, word for word, is exactly what went on inside your heads when you saw that picture:

“This is the greatest thing that I have ever seen. Ever. It will be literally impossible for Jack to top this in a subsequent PETA Files entry.”

Well, you were wrong, people. You were wrong. Because, difficult as it may be for you to imagine, there is one thing that's even better than a giant dino rampaging through our Nation’s capital. And we pulled it off yesterday afternoon in Times Square: The first-ever girl/girl shower demonstration. The purpose of the demo was to remind passersby and the media—just in time for Earth Day—that if they’re worried about the environmental devastation caused by wasting water, they should cut it off at the source … by going vegetarian. Just to spell this point out, it takes 5,000 gallons of water to produce just one pound of meat. Which is roughly equivalent to about a full year’s worth of showers (depending on how clean of a person you are).

Now that you’ve patiently sat through the math lesson, here are some pics of two girls and a naked cowboy in a shower. Yup, the naked cowboy himself (who is normally very territorial about his space in Times Square) was gracious enough to hop in with these kickass activists, telling reporters that he was doing it “for the animals — like me.” Glorious.

For reals. The thing is about 25 feet tall, all told, and he’s pretty tough to miss (I did a classic double take when I caught a glimpse of him peering through the window when they were setting up in our parking lot for a dry run last week). This big guy was outside the U.S. Department of Health and Human Services yesterday to remind U.S. government officials that testing on animals is about as progressive as the stone age. Yes, I know that dinos were extinct by the Stone Age, but I would hate to have to explain that to a 25-foot tyrannosaurus. He really does look pretty menacing.

For more info on the campaign that inspired these demonstrations, here’s a recent post about a Paleolithic government entity called ICCVAM, who have been making a royal mess of things for about a decade now.

PetLoversTips / CC

However, just so everyone is clear on this, there’s reason to believe that this may have been a stunt, and that some parts of this story (such as the starving of the dog) were actually fabricated for the sake of publicity. As this article in The Guardian notes,

“Juanita Bermúdez, director of the Códice Gallery, insisted [the dog] escaped after just one day. She said: ‘It was untied all the time except for the three hours the exhibition lasted and it was fed regularly with dog food [Vargas] himself brought in.’”

Whatever the cruel or weird game that Vargas is playing, if it turns out that he took this animal in and allowed her to go back out on the streets to fend for herself, he still needs to be held accountable for extreme cruelty to animals—but for the time being, the information is pretty patchy.

We’re currently investigating the incident, and I’ll update this blog if we get more information. In the meantime, whether Vargas intended it or not, this whole thing does provide an insight into human nature that will be worth considering once we’re able to look at the big picture: If we can muster up this degree of outrage about one incident of animal suffering, why are we any less horrified by the billions upon billions of similar or worse cases of abuse that we can personally help to prevent?

I’m just going to come out and say this: PETA is offering 1 million dollars (say it in your best Dr. Evil voice) to the first team of scientists that can develop a method to produce commercially viable quantities of in vitro (lab-grown) chicken meat.

The figure was reached by a team of math nerds working in PETA’s basements who have determined that 1 million is actually very close to the number of chickens killed every hour in the United States—so there’s a nice element of symbolism to the offer as well. But symbolism aside—we’re deadly serious about helping to fund developments in this new science, which has the potential to end the suffering of literally billions of animals if a commercially viable lab meat is made available. As PETA President Ingrid Newkirk puts it:

"People are surprised to learn that PETA is interested in lab-grown meat, but we have overcome our own revulsion at flesh-eating to champion a breakthrough that will mean a far kinder world for animals. One million dollars is a lot of money, but it's a small price to pay for something that has the potential to save about 1 million lives every hour."

To qualify for the prize, scientists in the field must be able to produce a quantity of meat that is sufficient to market in at least 10 U.S. states at a price that is competitive with prevailing chicken prices.

There’s plenty more information on our contest page. Once you’ve had a look at it, let me know what you think. I’d love to hear from both vegetarians and meat-eaters—would you eat lab meat?

In an exclusive interview with PETA, Sir Paul McCartney has a lot to say about why eating meat is the worst thing you can do for the environment. I just want to say this one more time, so I can relish the moment: Exclusive. Paul McCartney. Interview. OK, I’m going to shut up now, and let the man talk.

What do you think is the most personal change a person can make in their own lifestyle to help the environment? Some people often think recycling and taking shorter showers is all they need to do. What would you add?

I think the biggest change anyone could make in their own lifestyle would be to become vegetarian. Although this may seem to some like an unusual answer, the Global Meat Industry and the land & water required to service it is one of the major contributors to Global Warming. This surprising fact has emerged in research over the past few years. So I would urge everyone to think about taking this simple step to help our precious environment and save it for the children of the future.

What do you think about the fact that most major environmental organizations and the most prominent environmental advocates are omitting vegetarianism from their list of the top ways to help curtail global warming?

I think it's very surprising that most major environmental organisations are leaving the option of going vegetarian off their lists of top ways to curtail global warming. Of course there are many powerful businesses which would wish to resist this idea but it is becoming clearer that a simple change in peoples' lifestyles could make a major difference to our environment. What is interesting is that nowadays it is so easy to become vegetarian and so many people are reducing meat in their diet. That is a simple but extremely effective step that many people could take to help the environment and improve their own health at the same time.

How do you feel about the disappearance of birds, other wild animals and natural places around the globe?

It is such a pity that the wildlife and natural places of this beautiful planet we inhabit are being destroyed by thoughtless industrialization. This scandal can be halted and there are hopeful signs that people are starting to realize that this must be done to secure a brighter future for our children and theirs.

What do you feel is the best step for a person who is concerned about over-fishing, marine pollution and the clear-cutting of the ocean floor by commercial fisheries, to take?

Unfortunately many people seem to think that vegetarians eat fish but this is not so and when you consider the over fishing, the marine pollution and the huge damage to our precious oceans that are caused by commercial fishing it becomes obvious that a vegetarian lifestyle would greatly improve our environment and help to save our oceans. The surprising thing is that even though many of us, including me, were brought up as traditional meat and fish eaters, it is a simple matter these days and an exciting one to consider changing your diet to a healthier one which not only brings benefits to the person who does it but also to the planet as a whole.

Timeout / CC

"Morrissey never dined at STK nor did we report that he did, but as a matter of policy, of course, STK welcomes him and vegetarians of all stripes. There's loads of vegetarian options: roasted beet, organic arugula and hearts of romaine salads; nine vegetable options … and on and on."

And as far as the second point is concerned, you can read my dissertation on the subject here.

Morrissey’s rep also very kindly contacted us last night to alert us to the STK statement and point out that the TMZ piece “also erroneously alluded to a disagreement between Morrissey and PETA who remain mutual supporters and admirers.” True dat!

Following discussions with PETA about the extremely unpleasant habit that Australian Farmers have of mutilating lambs in their care, Hugo Boss has announced that it will phase out the use of Australian wool that comes from lambs who have undergone the mutilation. Here’s what they said:

"HUGO BOSS disassociates itself from mulesing because it contravenes our corporate values … [and] has decided to phase out the use of wool from farms that perform mulesing—including clip mulesing. Should mulesing not have ended completely by 2010, HUGO BOSS will refuse to purchase wool material from farms that perform mulesing."

Hugo Boss isn’t the only company to make such a compassionate decision this month—IC Companys (the massive Danish clothing retailer), has also pledged to get all their wool from outside Australia until the Aussie sheep farmers can figure out a way to raise animals that doesn’t involve slicing them up with gardening shears. Both companies have also rejected the ridiculous “clip mulesing” alternative, which involves using clips to clamp down on the sheep’s skin so tightly that it dies. So the farmers are going to have to figure something out that’s actually humane. We’ve got tons of suggestions.