Breeders are not a powerful lobby. They are loudmouths and liars, however, that spend enormous amounts of time screaming about their "constitutional rights" to abuse dogs and hide illegal businesses.

Normal, sane, good citizens are not breeding dogs. Selfish, marginal, disturbed people are.

But the AKC and its gang of weirdos make large amounts of money from abuse and tax fraud, so they don't want any laws or rules to diminish that.

The only way the AKC can even hold dog shows or sponsor them is because BLOOD MONEY from the puppy mills pays for this activity. Puppy mill registrations now makes up most of AKC income.

Any wonder why all those AKC freaks want the puppy mills to keep going strong? Why they oppose laws and licensing and regulations for the mills? Not to mention, they themselves are cheating the government and other citizens with their undeclared income.

The dog breeding business is corrupt.

Posted by: kelly | February 11, 2008 05:39 PM

Go USA Network! I am amazed they agreed to run this ad.

Posted by: Kelley | February 11, 2008 06:17 PM

Great Ad!!! Its about time people understand that there are wonderful animals dying in shelters because people are buying dogs from breeders and pet stores.

Posted by: Addie | February 11, 2008 06:32 PM

Great Ad! I think it will open a lot of people's eyes. Breeders and puppy mills are contribute to the deaths of so many innocent animals, and people need to know.

Thanks

Posted by: Denise | February 12, 2008 06:29 AM

Why anyone would even think to kill a dog is beyond me, I've always told my friends to adopt their pets and never buy them. Animal cruelty should be stopped, for our sake, and the animal's sake.

Posted by: Yoei Kitsune | February 12, 2008 08:42 AM

This ad is going to be aired. I'll tape it and fast forward to the commercials! USA Network (Animal Planet)? Anyway, WAY TOO GO, PETA!!!

Posted by: Carla | February 12, 2008 12:20 PM

Jack, this is great and so was the KKK ad. I think both of these are two of the most effective pieces PETA has ever created--I am sure they will turn out to be successful and I hope PETA will take heed and continue along this route. While I still feel that there is a place protests and leafletting, I also think ads like this in the mass media can reach hundreds more people and will make them consider the issues quite a bit more seriously than something like 'Milk Gone Wild' ever could. Please pass this comment onto the higher-ups and keep fighting the good fight...all of you folks there do a fabulous job everyday.

Posted by: Jay W. | February 12, 2008 02:24 PM

Jay W. Right on!!

Posted by: Carla | February 12, 2008 02:38 PM

USA Network, you are the best, and you are very brave people, and that is what it takes in this world of ours.
To be outspoken, is the way of our world.
We would never get anywhere without our voices.
Look how far we have come, and we shall continue, fighting the good fight!!!!!
Peace!

Posted by: Judith, Freedom Fighter for Animals | February 12, 2008 03:56 PM

This is an excellent ad. Anyone who knows the truth and STILL buys a purebred puppy is a souless, evil being. Which constitutes every single breeder in the world. lmao

Posted by: Aleasha | February 12, 2008 04:03 PM

You guys are on a roll!! Another excellent commercial! And my respect to the USA Network for airing it and not backing down like the other coward networks.

Posted by: Jason | February 12, 2008 05:27 PM

I agree with Jay W., these are excellent ads. They get the point across clearly and effectively. Keep up the great work!

Posted by: Brandon Becker | February 12, 2008 06:05 PM

The funny thing is though that Pedigree (Mars Inc.) is promoting the Westminster Show with their shelter dog campaign.

Little contradictory there don't you think?

Posted by: Andrew Hopkins | February 12, 2008 08:38 PM

I am more than willing to believe that breeders kill shelter dogs ... if I have some evidence. Some slick ad is not going to convince me that because I bought my dog from a breeder I killed a dog. Anyone? Some hard facts here?

What about the company that rents dogs? That isn't good as well. Where is the uproar at that? I had to go through a more extensive interview to get my dog than I'm sure most people go through to get a baby. I love my dog ... are you, and PETA, going to fault me on the sole fact that I got my dog from a breeder?

And Aleasha -
Once again, you exhibit your amazing brain power. Really? "Souless, evil being."? And you close with "lmao."

I don't have the words to even begin to address that.

I admit, that was a potshot, but, I would like to ask, have any of you looked into any breeders that you so quickly villaify? If they are on the up and up, I can't see how you catagorize them with puppy mills.

Posted by: Kristina | February 12, 2008 11:08 PM

And who kills a greater percentage of PETA?
After all, PETA's ONE AND ONLY "shelter" in Norfolk killed 97% of the animals taken for "adoption" last year, while the local humane society placed 70%.
People are importing pound puppies from overseas because they cannot find dogs locally. These are often sick and some carry rabies. But when the "surplus" of shelter dogs runs out, what will PETA do to raise money?

Posted by: Ann Robinson | February 13, 2008 09:44 AM

I watched the show but I didn't see the ad.

Posted by: Carlotta | February 13, 2008 12:51 PM

How about assigning blame to the individuals that abandon their pets? Why blame the AKC?

Furthermore, why don't the legions of PETA members adopt an unwanted pet from an animal shelter? Problem solved.

Put up or shut up.

Posted by: eg | February 13, 2008 01:02 PM

What a WOW commercial. But how true is it. There are so many unwanted animals in our shelter who honestly make wonderful pets. I know I have had several of them and although I am not ready to get another dog yet because mt other one just passed, when the time comes that is where i will go to rescue another one to be my little angel or my little prince!!

Posted by: Kris Shulfer | February 13, 2008 01:04 PM

A few yrs ago our kitten wandered. Someone took her to the animal "shelter," and when we arrived there to search for her, she had already been gassed to death. We were devastated.
Cats, too, are victims of breeders.
It's a powerful ad.

Posted by: Dorrit | February 13, 2008 01:16 PM

Dorrit,
So very right you are.
Cats like dogs have been victims forever.
And until something can truly be done for their welfare, they will continue to be victims.
Peace!

Posted by: Judith, Freedom Fighter for Animals | February 13, 2008 02:15 PM

Love you Judith!!

Posted by: Carla | February 13, 2008 03:36 PM

Adopting animals doesnt address or solve the issue. Pure bred owners are a hundred times less likely to have a pet wind up in a pound. If we really want to solve the shelter issue we will create free spaying/neutering prgrams. Way to try and blame breeders when the issue is irresponsible ownership. Whether it be of a pure breed or a mutt. Both of which are equally lovable! The KKK discriminated against race and as far as I can see you have done the same.

Posted by: mitch | February 13, 2008 03:52 PM

I thought it was a good eye opener. I like how they have the little girl in the commercial. I just hope children can relate with the child and become aware of the horrible truth behind puppy mills and how a shelter dogs/cats can be just as (Knowing they have a second chance.) loveable and thankful as a purebred. I have 3 purebreds myself, 1 boxer, 1 lab, and 1 minpin. (I love them all to pieces and they are all fixed.) Which I did purchase from breeders, but breeders I personally know.

Let's not all forget, if you are the type of person that feels they just gotta have a purebred...remember, there are plenty of them in shelters and rescues. They just won't have their papers for you to show off. So what! Do you want a pet for it's papers or a pet because you need love and companionship just as they do?

After joining PETA, and having my eyes opened to alot of truth, I will either adopt from a shelter or rescue.

Keep up the good work PETA, and put more eye opening commercials on TV. You know that's America's favorite way to pass time. The more you put on TV the more people become aware of the truth!

Posted by: Diana | February 13, 2008 05:37 PM

I would like to comment on Kristina's comment as it realtes to her extensive interview with the breeder. I never in my life knew of anyone who experience that with a breeder. My father bought from a breeder and only asked his name and if he was paying check or cash. They did not ask for any family background, nothing. About 3 years ago before I was well educated on the facts of the horrors of purchasing dogs from pet stores, I purchased a dog from Petland. Although he is an amazing friend, they did not question me about my living conditions, if I ever owned a pet, how old were my kids, just a simple address and credit card. However, about a year ago I adopted from a shelter, and they wanted to know everything about me. They had the shelter officer speak to me what I can expect from a new dog, they wanted to be sure that the breed would be a fit for my daughter, they asked for income. Although the breeder interviewd you, did you interview them? did you do a background check, or check their breeding habits, ie inbreding, or breeding litters to close? I can understand people wanting a purebred, but how about contacting a rescue organization?

Posted by: Millissa | February 13, 2008 05:39 PM

peta, or anyone who advocated this ad, go to a shelter. tell me how many purebreds you see. also theres a big difference in a dog from a breeder and a dog from a pet store. breeders are proud of their dogs accomplishents, just as peta is when it makes fun and harasses people they dont even know.

Posted by: rose | February 13, 2008 05:55 PM

aleasha, judith, and kelly- you guys are sooooo right and i TOTALLY agree with you!!!( i agree with a lot of others who posted also) breeders are liars!! why anyone would even think of killing or hurting a dog-or any animal for that matter- is beyond me. i LOVE animals and i dont see why anyone would ever want to hurt one!! PLEASE ADOPT FROM SHELTERS!! it is cruel to buy from breeders!! GO PETA!! you guys ROCK!!! keep up the good work PETA!! PEACE!!!

Posted by: caitlin | February 13, 2008 06:02 PM

A long time ago we bought from breeders, and the dogs we got there were great. This was before my family realized we could get an equally great dog from a shelter that desperatly needs a home. Anyone that buys from a shelter is supporting cruelty.

Posted by: Lauren | February 13, 2008 08:59 PM

This has always been the case. When we buy an expensive pet from a breeder or pet shop, each time it's one less chance for an animal to be adopted. We do not need more dogs or cats. Please stop breeding.

Posted by: Gina Lane | February 14, 2008 11:31 AM

i cannot believe that peta is that insenstive. if no body buys dogs what will happen the the dogs that have been breed what ar they supposed to do? dogs that come from good stock that either work or have health guarantees or screened to homes or have anit euthinasia and shelter contracts, how can peta be so in sensitive and ignorant, aim at the right target peta we need to address the real estate agents and the housing authorities to lift the strict rules on dogs in thier buildings the way to solve this problem is to network an work with people not produce insensitive commericals. once again aim at the right target peta

Posted by: black man m 16 | February 14, 2008 12:21 PM

mitch....how right you are. you have put the problem in a nutshell. thanks. but you will never see a free spay/neuter program, because that means someone would have to be donating time and equipment. follow the money trail. this new legislation of mandatory spay/neuter in some localities will sure bring in a lot of money for someone.

Posted by: andie | February 14, 2008 12:21 PM

Boy PETA, you just slapped me back to reality here and I have to thank you.

I got all caught up in the dog show because the Beagle that won was born in a town about 10 miles from me. So it's a big story locally. And Beagles are cute.

The story in the local paper talked about Uno's (the winning Beagle) stud fees going up and all kinds of sickening stuff. Oh, and Uno's momma still lives locally and I'm sure her services might be requested a time or two extra because of Jr.'s win.

Just repulsive.

Thankfully you brought me back to earth. That is a great ad. Now when somebody says something to me about that dog I can give them a brief synopsis of the commercial.

"Here's the dog you killed".

Nothing says it more to the point than that.

Posted by: Tamara | February 14, 2008 03:35 PM

I would absolutely love to know if what Ann Robinson has written concerning the PETA's shelter in Norfolk to be true or not. No beating around the bush, just the truth please. Supporting hypocryptes is not what I want to do.
Thank you
Isabella

Posted by: Isabella | February 14, 2008 06:12 PM

Love you Carla!!!

Posted by: Judith, Freedom Fighter for Animals | February 14, 2008 07:53 PM

I found all the Westminster Ads to be compelling

Posted by: Janet Warner | February 14, 2008 08:48 PM

All my animals I have are rescued animals, I think this commercial says alot.

Posted by: Anonymous | February 15, 2008 11:32 AM

1. Research the difference between a reputable breeder of dogs, cats, horses, etc. vs. someone who puts two animals together in the backyard to breed purely for profit.

2. A breeder, many of whom handle their own dogs in the conformation ring, doesn't breed to show off how pretty their dog is or to collect ribbons and trophies. They breed to improve the physical and temperment quality of the specific breed which they've studied for a lifetime.

3. Adopting from a reputable breeder is exactly like adopting a child. They don't ask your name, hand you the dog, then run to the bank to cash your check. They judge whether the dog is a good match for you and whether you are a good match for the dog. Yes, they will refuse to sell to you regardless how much money you offer because it isn't solely about profit. When you buy from a breeder's line, you join their family in a sense, and they will maintain contact with you through the years. If, for any reason, you cannot keep the dog, the contract says they will take the dog back.

4. Contracts are usually on a spay/neuter basis. This means that the dog must be spayed or neutered prior to 8 months of age. In addition, no offspring of that dog may be registered with the AKC. It says so right on the dog's papers. You are buying one dog. This ensures that you are not buying a brood bitch or stud dog from which to indiscriminately reproduce.

5. In case you're wondering why money is exchanged at all? Research how much it costs to properly feed and care for the dam, the stud, and a litter of puppies to ensure they are healthy and happy when they are allowed to go to approved homes. For example: collie puppies are taken to a canine opthamologist at 7 weeks for an eye check to avoid Collie Eye Syndrome from which they could lose their sight.

6. Would I bring a dog into my family of which I knew nothing of its background, health and temperment of the parents, and genetic problems it could be harboring for the future? No. I did that with our previous Rottweiler. It was eight years of pure h__l stemming from severe hip dysplasia x-rayed at 6 months of age and a nasty temperment from four years of age on up.

Summed up: Know your breeder as they will know your dog.

Posted by: Geri | February 15, 2008 02:51 PM

the ad, while compelling, I thought it was a bit over the top. Yes That is the Truth of the matter. 1 dog gets bought from a breeder = 1 less dog gets adopted from the shelter. We should find ways to discourage people from buying overpriced dogs from breeders when there are thousands and thousands of perfectly good dogs who need homes in our shelters. I do not trust breeders, and do not care for their ethics (or lack there of), and general snobbery, and yes I agree that they are part of the problem. Perhaps educating the public further is key..and sending messages across the message in a less abrasive way. I did however agree with the overall message of the ad.

Posted by: ed | February 22, 2008 01:24 AM

Isabella, since NOOOObody seems to want to answer you, it's very true and very easy to look up on the internet. There's even pictures of the cute, healthy animals that were senselessly murdered by PETA.

Which makes this commercial pretty hypocritical, doesn't it?

Posted by: Tabitha | April 15, 2008 06:33 PM

Did the family in the ad adopt their daughter from an orphanage? If not, they sentenced another child to a parent-less existence. How dare people people make their own babies.

Posted by: Mike | May 12, 2008 02:30 PM