This is a very strong - stunning ad! Both horrific and professional! Top Reminder: STOP THIS CRIMINAL FORCEFEEDING!

Posted by: Siraganda | December 7, 2007 02:47 PM

O my gosh,
Does the word profound come to mind?
This get's an A+ PETA.
Once again, your creative department have out done themselves.
This is such a horrific practice that must end quick.
Congrats to the folks that worked on this.
Why can't we place this ad in a magazine? What? people are afraid of the truth, you bet they are.
Judith

Posted by: Judith, Freedom Fighter for Animals | December 7, 2007 02:57 PM

Excellent poster!!! Liberation BC is starting a foie gras campaign in Vancouver soon as well. Let me know if we can order these as posters without the mention of Chicago.

Posted by: Jason | December 7, 2007 03:46 PM

Visually this is a very bold ad. I really really like it.

Peta has a great marketing team.

Posted by: Jaclyn | December 10, 2007 11:34 AM

This looks like something out of a horror movie and thats exactly how these birds feel, except they can't get out of it!!

Posted by: Carla | December 10, 2007 12:02 PM

AWESOME ad! its horrifying, just like the making of foie gras. i cant beleive even people who kno still consider animals who r treated so cruelly GOURMET

Posted by: Berri | December 10, 2007 02:25 PM

THIS IS AWESOME!!! IT IS SAD THAT IT TAKES THIS KIND OF PICTURE TO POINT SOMETHING OUT THAT IS SO HORRIFIC AND UNNECESSARY TO BOOT.'

LOVE YOU PETA!!!

Posted by: HEATHER | December 10, 2007 03:02 PM

Your comments are getting very predictable.

Posted by: Caboose | December 10, 2007 03:52 PM

Graphic!! This is the horror, violence and pain the birds go through daily. Great poster!!!

Posted by: Ana | December 11, 2007 08:49 AM

A shocking and wonderful ad!
Speaking of foie gras, I saw in the paper that the Travel channel will be running a program about a chef who visits not only slaughter houses but an actual foie gras farm, and feels that doing away with foie gras would be a "blow to civilization." Gee, this guy ought to get together with Michael Kors and others of their elitist ilk who believe that THEIR dubious tastes take priority over everything else, including cruelty to animals. Foie gras is a senseless, disgusting "luxury" that ought to be banned.

Posted by: Susannah S | December 11, 2007 10:17 AM

Why did PETA choose to feature a female victim in the ad? Most ducks found in foie gras farms are male.

Posted by: Nick | December 11, 2007 11:02 AM

There is a reason that the production of this vile stuff is banned in like 13 European countries.

The fact that anyone would torture thousands of animals (the same animals that children delight over seeing in parks) so that rich people can eat fatty diseased liver makes me ashamed to be a human being.

The liver is an organ that processes toxins and pathogens. A diseased liver must be full of them.

This is what all these animals are tortured for? People like that chef in the Susannah S's post are a "blow to civilization" because the production of foie gras is undeniably barbaric.

Posted by: heather | December 11, 2007 03:41 PM

ps. the poster rocks.

Posted by: heather | December 11, 2007 03:42 PM

I watched the special on PETA last night and was disgusted and empowered all at the same time. Although others may not agree this is what our generation is responding to , not some black and white please help the animals poster. Keep up the good work!

Posted by: Nielle | December 11, 2007 05:39 PM

I just recently watched "I am not an animal". I wasn't a fan of PETA. I was concerned about the accusations of being "Sensational" and "Exploitive", etc. After watching the documentary on Ingrid Newkirk, I became aware of how influential and revlotionary and critical the existence of PETA was and is. So I was watching "Anthony Bourdain: No Reservations". He showed a Foie Gras farm. I wasn't thrilled about what I saw but I wasn't terrified or shocked or dismayed. At the beginning he was criticising groups (I assume PETA being included) for wanting these places shut down. My assumption is that he was showing a "Free Range" farm. The living conditions were good. The woman was "gentle" when force feeding the ducks. And the ducks appeared to be happy. But this was probably an ethical farm. And he was negating and diminishing Animal Rights groups and Animal Welfare groups for their plight. That was so irresponsible!! I shouldn't be surprised but I am. I am going to write him a letter telling him how irresponsible he was. Maybe we can have a petition on the website? I don't know. I'm just getting started. I just saw the documentary of Ingrid this weekend. But I AM vegetarian as of Saturday 12/8/2007!!!

Posted by: Kate Chappelle | December 11, 2007 05:47 PM

That chef you are talking about...I think it might be Anthony Bourdain.

Posted by: Kate Chappelle | December 11, 2007 05:51 PM

I watched the special on PETA last night and was disgusted and empowered all at the same time. Although others may not agree this is what our generation is responding to , not some black and white please help the animals poster. Keep up the good work!

Posted by: Nielle | December 11, 2007 06:18 PM

That looks like popcorn

Posted by: Caboose | December 12, 2007 06:21 AM

Yes, the chef was Anthony Bourdain (I couldn't remember his name when I posted). I saw some of the show, too, and while the conditions shown were carefully edited and the birds seemed OK at the farm he visited, there's nothing OK about force-feeding the birds. No matter how "gently" done it might or might not be, it does make them sick and it causes liver failure, among other things. It also can rupture the bird's esophagus or cause abrasions in the throat, and because their livers are compromised, they are often toxic and can hardly move. It's a heavy price for the animals to pay. They live a short, terrible life, one that no animal should have to endure, and all of that is done so that some jaded gourmand can have a "delicacy". Foie gras, like fur, requires the purchaser to totally ignore a life of suffering for a moment's "pleasure". To me,there's no way it could ever be worth it.

Posted by: Susannah S | December 12, 2007 10:30 AM

As Susannah pointed out, anything that causes a state of disease in an animal can never be regarded as humane treatment. Would you feel comfortable eating a day's food all in one sitting?

That some people can delude themselves into thinking a diseased organ is a delicacy is laughable. They would be better off eating bird feces—at least a good source of B-12.

Posted by: Mike Quinoa | December 12, 2007 11:33 AM

Way too Go, Kate Chappelle!! You can pick up wonderful recipes right here on this website!

Posted by: Carla | December 12, 2007 01:59 PM

Graphic and gets right to the point. Brilliant!

PETA rules!

Posted by: V. Soto | December 12, 2007 04:45 PM

As ao alternative to Foi Gras, why not feed duck normally until natural death?

Posted by: Caboose | December 13, 2007 12:07 AM

Mmmmmh, foie gras!
I think foie gras tastes so good that we can afford to have some birds suffering...
Isn't it worth the pain?
I'd like to add that feeding the ducks like this is the only way to produce foie
gras, since we have to use their steatosis habilities.

Posted by: Homer | January 28, 2008 10:17 AM