Today Tonight wont be very happy. Haha, good on ya Sophie.

Posted by: AnimalLib | October 21, 2007 01:36 AM

Y'know what would have been cool? If Sophie and Benji did a I'd Rather go Naked Than Wear Fur au Kathy Najimy and Todd Oldham style, except without the stupid hats, no offence Cris.

Posted by: AnimalLib | October 21, 2007 01:41 AM

She is a true inspiration, yet one thing does trouble me about her husbands stance on animal rights; I was watching a episode of Cribs and he had a tiger in his back yard tied with a chain...a TIGER! That didn't sit too well for me when u call yourself an animal activist, dont have an animal that is supposed to be in the jungle in your freakin LA backyard on a 10 ft chain...not hip at all

Posted by: Courtney | October 21, 2007 10:35 AM

Beautiful. Reminds me of the Kim B ad (shown here on 10/11). Same photographer maybe? Both ads are sexy, tasteful, and, of course, promote compassionate lifestyle choices. Not sure which I like more, but if pressed I guess I'd have to go with Kim B's--I've always been a sucker for brunettes....

Posted by: Doug | October 22, 2007 03:16 AM

Wow!!!

Posted by: Carla | October 22, 2007 10:28 AM

She's hot. This is all nice and dandy but once again, how does being naked and sexy help animals.

Don't take me wrong. This is an awesome effort but stupid rich (or not) people are still going to wear fur, idiots are still going to get brain disease and colon cancer by eating meat, and animals are still going to get abused.

I support PETA's efforts but I sometimes question these kinds of effort!

Posted by: Vegoconics | October 22, 2007 01:07 PM

Vegoconics is right. I really think PETA has its media wires crossed. Really, what does turning a political message into cheesecake photography, thus reducing the issue to late night monologue one liners, really do for your cause? Yes, these cheeky photos and vids may spread PETA's name, but only as a cause associated with silliness. I'm half a mind to believe the beef, pork and poultry lobbies got together and created a provocateur agent engineered to make their political and economic opposition look silly.

Posted by: Cheesesteak | October 22, 2007 02:54 PM

"If you are going to take your clothes off for something, it better be a good cause," says Sophie in her interview for PETA.

And that is exactly why Jesus told everyone to go do that too because His Gospel is a good cause and so all the pretty ladies should get naked for it ... NOT!!!!! That's right PETA, I don't see that so-called logic in the Bible becuase it is WRONG! It is not good to do! Hey let's bring them to church with strippers? NO, that is not right thinking. That is getting tricked by faulty, destructive reasoning.

Posted by: stoptorture | October 22, 2007 04:57 PM

First of all, I love you Sophie Monk. Though, I actually love anyone who does not eat animals.

Secondly, to you people above me, the "I'd Rather Go Naked Than Wear Fur," is one of the most popular and effective messages to spread the anti-fur movement, which is desperately needed. Even though this ad does not state that, it states "Go Vegetarian." AND, the act of going vegetarian also rejects the leather that comes from slaughterhouses.

So, thanks endlessly for showing your sexy skin to help stop ripping the skins off other living beings.

Posted by: Lancelot | October 22, 2007 08:39 PM

Wow, sooo pretty.

In response to Vegoconics and Cheesesteak, have you two ever heard of the phrase "sex sells"? In case you both have been living under a rock, it is everywhere. Think about why that is. It makes whatever is trying to be promoted more intriguing. "Sexy ads" catch people's eyes/their attention and encourages them to further explore, in this case, vegetarianism.

Posted by: K | October 23, 2007 06:50 AM

I don't know what Jesus said or didn't say on the subject of public nudity, nor do I think that's relevant here. What's relevant here is whether cheesecake, beautiful or not, "moral" or not, is EFFECTIVE in promoting animal rights. I have no problem, morally or aesthetically, with nudity. But while it's effective in getting attention,how positively has it really affected animals? If you didn't SEE the PETA name on this ad it would look like an ad for salsa! Sorry, but I think PETA needs some new marketing ideas and I'm finding the constant get-naked-for-PETA idea boring.

Posted by: Susannah S | October 23, 2007 09:04 AM

Ok K, I hear you. And I have heard of the phrase "sex sells". You are probably correct that sexy ads catch people's attention..they do. But what I was trying to get to was that maybe it's not working. A meat eating idiot is going to have pleasure looking at Alicia Silverstone and Sofie Monk naked but will he stop supporting slaughterhouses...I would like to say yes but probably not.

I agree with Cheesesteak and Susannah S's comments. I am only wondering if these ads are effective or not.

Forget attention. A cow hanging upside down with blades on it's neck might grab more attention than looking at celebraties naked. Heck, you may as well watch porn!

K and ad-makers, here's an idea: Maybe put any of the top vegetarian/vegan athletes in a cool pose and behind them put this up, "POWERED BY TOFU".

Posted by: Vegoconics | October 23, 2007 10:57 AM

i love this gold-hearted beautiful sugar-candy!!!

Posted by: rainbow | October 23, 2007 11:45 AM

She is smokin hot!! i have a new screen saver now! i loved her in date movie, and i love this ad even more! it is beautiful.

Posted by: Kris Shulfer | October 23, 2007 12:30 PM

Fab.

Posted by: Kara | October 23, 2007 01:13 PM

Vegoconics, the problem with tailoring campaigns for "meat eating idiots" is that these people would likely not respond to a catchy slogan like "powered by tofu" either. PETA is targeting people who may be even just slightly receptive to new information. Unfortunately, meat-eating idiots are not likely to be even remotely receptive to hearing about factory farming and vegetarianism.

Posted by: Michele | October 23, 2007 04:28 PM

Today, I was talking to an acquaitance of mine about the Ellen Degeneres thing and was telling her about PETA's stance on the issue. She said, "Oh, yeah, PETA. That's the one that has all those naked protesters? What's the organization about?" She went on to explain that, well, she knew PETA was about animal rights but she "didn't know anything else about what they actually DO except for the naked protests."
Case in point?

Posted by: Susannah S | October 23, 2007 06:21 PM

"Sex sells?" Uh, yep. I've heard of that. Tell me, what does sex sell exactly?

-> Fast cars.
-> Cheeseburgers, laughably (see Paris Hilton)
-> Cigarettes back in the day.
-> Underwear (duh).
-> Bubblegum (ooo, dem doublemint twins).

In short, sex is used to sell frivolity. Is PETA cause frivolous? I'm assuming you think it isn't. But these campaigns make it so.

There isn't some clever veg subtext here. The way the add works to the uncoverted? "Yee-haw! Chicks! What they showing the skin for? Some animal rights thing? Yee-haw, them PETA chicks are CRAZY"

Show me a progressive political ideal that successfully martialed "sex sells." Please.

Like I said, the tactic reduces the cause to coverage in late night monologue one liners, i.e. "Them people at PETA are at it again ("it" implying wacky antics on the fringe of the "real" worldview), this time they got the hottie from Not Another Date Movie to cavort in chili peppers", or blogosphere snark (actually the blog lines would scan just like the monologue lines).

Oh yes, I'm sold.

Posted by: cheesesteak | October 23, 2007 06:35 PM

If I went veg (as if), i wouldnt want to eat peppers!

Posted by: Mr. Chief | October 23, 2007 09:42 PM

Lisa B not Kim B.

Posted by: Doug | October 23, 2007 11:42 PM

Fabulous!

Posted by: Aleasha | October 24, 2007 01:09 AM

Lancelot,
I know just how you feel.
It is so much easier for me to be around people that put no meat in their body.
It has become very hard to be with them.
At my age I am just set in my ways. It's my way or no way.....
You are a beautiful lady Sophie with a beautiful soul.

Judith

Posted by: Judith, Freedom Fighter | October 24, 2007 09:37 PM

Interesting ideas, Vegoconics October 23, 2007 10:57 AM. People hate to face how that "juicy" fat steak gets to their dinner plate. If you appeal to people's consciences, rather than their lust theres probably a better chance of them giving up meat. "Powered by tofu", great stuff!

Posted by: Leisa | October 25, 2007 08:41 PM

Zat tis sa lot off pepperzzz.

Posted by: Mr. Chief | October 26, 2007 01:11 AM

Michele

Eating meat does not make you a DEE DE DEE.

Posted by: Caboose | October 30, 2007 11:26 PM

Well, obviusly it's a good way of calling the attention. Don't think people stop eating meat nad become vegetarian for that, but what should be forbid is skinning...I have visited PETA's web for first time today, and my current emotional state is shocked. I can't see the videos until the end (chinese farmers for fur)

Posted by: Robert | November 5, 2007 10:37 AM

Haha, meat-eating idiots? People that eat meat do not feel a false sense of entitlement for no reason. I respect the choice of vegetarians, for whatever reason they do not eat meat, be it moral or health, but PETA and the holier-than-thou celebrities that you see here are not role models. There is nothing morally wrong with eating animals. Humans are animals. Animals eat animals. Our teeth and digestive systems were made so we can eat meat. Becoming a vegetarian is NOT the best thing that you can do for our environment either, that idea is ludicrous. There are much bigger problems at hand than eating a hamburger. Yes... I know the processes. Yes, I've seen the movies and read the books and heard the protests. But to think you are better then people just because they eat meat is asinine. People want to bring religion and morals into this?
Romans Chapter 14, verses 2-4
One person has faith that he may eat all things, but he who is weak eats vegetables only. The one who eats is not to regard with contempt the one who does not eat, and the one who does not eat is not to judge the one who eats, for God has accepted him. Who are you to judge the servant of another? To his own master he stands or falls; and he will stand, for the Lord is able to make him stand.
And before anyone attacks me as some right wing nut job, ley me tell you that I am a deist, I just know the Bible fairly well. I only brought this up to go with something mentioned above.
Let me also add that I do agree with PETA's stance on fur. There is absolutely no reason for us to use fur but for the vanities of humans. In the past, it would have been acceptable in my opinion... Survival of the fittest. Fur once was the best option to deal with harsh climates, but that is not the case any longer.
So I guess my point really is, stop walking around with some sense of entitlement because you eat tofu. Those of us who enjoy eating meat are not ignorant or stupid, any more than the enlightened vegetarians. Some people are stupid yea, but stupidity knows no boundaries. There are just as many stupid tofu-eaters as there are meat-eaters.
And, meat tastes good. Personally, soy products or tofu products just do not cut it for me.

Posted by: Tim R | November 11, 2007 08:40 AM

Thought I would add, that I also agree with PETA on the cruelty of animal testing... There are some things that, if tested on some rats, I could live with if it bettered humankind. But, too much of it is completely unnecessary and frivolous and down right cruel.

Posted by: Tim R | November 11, 2007 08:55 AM

Vegetables is not food, it's what food eats!!!!!
Jokes aside - Sophie Monk is an amazing piece of meat!! I'll eat her anytime!!!!

Posted by: Chris | November 15, 2007 05:18 AM

To all of you lot who are leaving comments about what a waste of time etc etc etc - this ad was - I assure you I have never been to a website about being vegetarian in my life, as I am not a vegetarian.

I followed the link to see more of this beautiful vegetarian woman, Who has instantly dispelled my preconcieved idea that vegetarians are unhealthy looking people.... So I came a read a bit about it.

So in terms of promoting vegetarianism this is a 100% success, in terms of promoting vegetarians as HEALTHY PEOPLE, PEOPLE!! (who LOOK HEALTHY) it a 100% success. What better way to dispel the myth that vegetarianism make you unhealthy than this woman looking the epitome of good health? Or that vegetarian food is bland and boring than the Chili peppers, and the reference to spice, which is also a reference to sexual virility, and to the hot girl in the add.

The catchprase works, the add works. Get over it.

Posted by: Martinp | November 16, 2007 03:56 AM

yeah animal testing is wrong

everyone who takes insulin should be left to die we should stop vaccinating for things like small pox and people who have heart problems that could be fixed with parts of pig hearts should be turned away

horay for animal right
horay for stupid bimbo's willing to give up there dignity for a paycheck from PETA

Posted by: Anonymous | November 17, 2007 05:08 PM

First, I agree that the "sexy PETA" ads just don't work. If you're serious about a serious subject, speak seriously.

Second, I'm a "stupid", "idiotic" meat eater who just happens to have several vegetarian and vegan friends. We frequently sit at the same tables at restaurants and successfully hold intelligent conversations without belittling each other's beliefs. My above mentioned friends commented that if they had encountered the reactionary name calling they read in the above posts while considering the lifestyle they might still be eating meat today. Creating antipathy within those you wish to convince is not effective.

Posted by: Jerry | November 19, 2007 12:38 PM

It's people like you that make me happy I'm an Omnivore because No matter how you look at it, You're all retarded. The human body was designed by our so called God to eat both the Meats of animals and the Meats of Plants. How would you like it if all the sudden Greenpeace Came through and Said you couldn't eat your Precious plants because it was bad for the Environment? Would you starve? You all fail to see the fact that no, You wouldn't stop so Stop pushing your Bullshit beliefs on everyone else. There will always be someone cooking a steak, There will always be someone beating their dog, and there will always be some one slitting the throat of a cow.

All animals on this earth are Edible and if you really want to stop animal cruelty, Go to the city pound and get them to stop euthanizing 200+ animals per day. You people waste more than any other person on the planet because that Delicious Steak you refuse to buy due to your "beliefs" Goes into the trash eventually and Is wasted. Do the world a Favor and put some arsenic powder in your tofu next time you munch on it.

Posted by: Anonymous | November 22, 2007 05:09 PM

Michele,

case in point,

your friend's an idiot

Posted by: mick | December 7, 2007 04:20 AM

like eww

Posted by: kim | June 10, 2008 02:12 PM

you may want to call her out on this one...

http://deceiver.com/2008/08/24/sophie-monk-kfc/

:(

Posted by: disappointed | August 30, 2008 10:22 AM