Sep14
PETA and e.l.f.
Posted at 09:33 AM | Permalink
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Comments (13)
Talking about the cosmetics company here. e.l.f. Stands for "Eyes, Lips, Face," and these guys are pretty rad. In addition to selling 100 percent cruelty-free cosmetics, e.l.f. have teamed up with PETA for a promotion to help draw attention to our fur campaign. They made these handy little tweezers with a faux-leather case so that their customers can be "fur-free" too, and they also released the following statement:
"Millions of fur-bearing animals including foxes, raccoons, minks, coyotes, bobcats, beavers, muskrats, otters, and others are killed in the wild by excruciating beatings, strangling, and electrocutions. e.l.f. does not test on animals and supports PETA in the Fur Free campaign."

Thanks, folks. If I ever have occasion to wear makeup, e.l.f. will be the first place I look. My friend and colleague Mylie—who presumably knows a whole lot about makeup, since she spends the bulk of her salary every month on black lipstick—wants you to know that we're running a contest right now to win a prize pack from the company, which you can check out here.





Comments
Thanks Jack. I actually use Tropez Ultra Glaze Lip Gloss, Plum Raisin color. It's a wonderfully affordable and much longer lasting dark shade than black. Plus you can wear it to the club or the office. :)
And of course its cruelty free!
Posted by: Mylie | September 14, 2007 11:14 AM
thank you e.l.f. for standing up for animals! this is great news and you people have a generous loving heart! this is the first time that i hear from you - so i welcome you with a glass of champaign!!!
Posted by: oreos | September 14, 2007 11:32 AM
I loved e.l.f. from the moment I discovered it. Not only are they cruelty-free and use natural ingredients, but almost all of their products are the best thing I've tried. Not to mention $1 - blowing away the idea that you've got to go broke to go cruelty-free. Plus the fact that they're one of the few cosmetic companies that create products designed to *enhance* beauty instead of "making" you beautiful. I love that, and you can tell the difference.
They are the company that made me love my make-up. I no longer buy anything else. :D
Posted by: Jessica | September 14, 2007 11:38 AM
These people are wonderful.
I just entered.
If I don't win, I will be happy to buy a pair.
Judith
Maher and Newkirk
2008
Posted by: Judith, Freedom Fighter | September 14, 2007 12:49 PM
EVERYTHING IS $1 AT E.L.F!!!
I decided to try their products, to see if they are any good. I bought about $20 worth of make up, about 20 products!! Their stuff is awesome! I love their eye shadows, lip glosses, and my favorites are their brushes.
E.L.F is so cool for being anti-fur!!!!
Posted by: Jaclyn | September 14, 2007 02:10 PM
I am totally against wearing fur but I thought animals caught in the wild are just beaten to death and the ones raised on fur farms are the ones who are strangled, gassed or electrocuted. If e.l.f. wants to make a correct statement they should also mention what happens to the animals on fur farms, not just in the wild.
Posted by: Rex's mom | September 14, 2007 03:42 PM
"I am totally against wearing fur but I thought animals caught in the wild are just beaten to death "
Non-aquatic animals are killed by a small caliber bullet to the head or struck once between the eyes. Both produce instant death. Beating an animal to death ruins the fur and is time consuming so it's not done.Aquatic animals are normaly drowned as those traps are set with that result in mind.
Posted by: Mars | September 16, 2007 07:04 PM
Wow, they've got PETA on their front webpage!
:D
Posted by: K | September 16, 2007 09:05 PM
Are their products all vegan too? I know they don't test on animals, but I couldn't find anywhere on their site whether or not they are vegan.
Posted by: Anna | September 17, 2007 12:36 PM
Anna, I saw on the e.l.f. website that they do not use animal ingredients, except in brackets it said "except beeswax" - but I do not know if that is just for certain products, as it did not explain any further. To me, if they use beeswax, they would not be considered 100% cruelty-free. I plan on contacting them by email to ask that question.
Posted by: Michele | September 17, 2007 11:11 PM
Anna, most of their products are vegan, but a few do contain beeswax.
I am pretty sure you can contact them directly via email on their site for a current list of products which are vegan. I have an older list which I have posted below that indicates which products do contain beeswax.
Always check the packaging or email them for the most current list (which would include their newest products):
Earth and water mascara- beeswax
Shielding gloss - beeswax
Tone Correcting Concealer - beeswax
Soothing Gloss - beeswax
Shielding hydro tint - beeswax
Hypershine Lip Gloss - beeswax
Lip Elements- beeswax
Eye Elements-beeswax
This is a pretty short list considering the multitude of cosmetics this company offers. Their powder eyeshadows are amazing! My favorite is Pretty In Pink. :)
Posted by: Mylie | September 18, 2007 11:31 AM
I received an email back from e.l.f., saying that they did not disclose their ingredients by email and that I should consult the packaging. Since I don't live in the US, I was hoping to order online, but obviously that will not happen now. I did respond to their response, telling them that I had no way of checking out the packaging due to my location, and saying that I did not want a list of ingredients and that I only wanted to know which products were vegan, however they have still not gotten back to me yet...
Posted by: Michele | September 19, 2007 10:14 PM
I know this is an old article, but if anyone is still checking this, can someone please let me know if their brushes are made from animal hair or if they are synthetic? I am looking for some nice, cheap, synthetic cosmetic brushes. These are nice and cheap for sure, but I can't see if they are synthetic or animal hair.
Any input is appreciated!
Posted by: Angie | June 19, 2008 10:23 AM