Sep19
I Love My, Ummm, FusionDog?
Posted at 04:58 PM | Permalink
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Comments (44)
Hopefully everyone has checked out our new Animal Birth Control campaign by now, but if not, give it a peek. To promote it, we’re going to make some new stickers with the slogan “I love my [insert incredibly cute word to replace ‘mutt’ here].” We’ve all seen countless “I love my Golden Retriever” stickers, right? Well, that’s the idea, but instead of promoting a specific breed of dog, we’ll be promoting the best kind of dog in the world, the [insert incredibly cute word to replace ‘mutt’ here]!
One of the best things about working at PETA is that I get to share ideas with some of the most creative people I've ever met—the same people who came up with the iconic I'd Rather Go Naked Than Wear Fur campaign, and countless other initiatives that have fundamentally changed the way people view animal rights issues. But sometimes, just occasionally, when you get those people in a room together, they just can’t exactly nail it, and they have to ask for help. Well this is one of those times, so please help us.
Here’s our list of finalists. Please tell us which one you like best, and please add your own ideas to the mix. Have fun!
Mixter
Muttle
Mixhound
FusionDog
All-American Original
Custom Blend Canine
57 Special
Diamond in the Woof





Comments
I used to have a mutt that we called a Speckled Trash Hound, because she was speckled and ate trash. She was such a funny dog, until somebody stole her and used her as bait for dogfights.
Posted by: Brianna Fritchey | September 19, 2007 05:25 PM
diamond in the woof!!!!!!!!!!1
Posted by: Lucas Solowey | September 19, 2007 05:41 PM
FusionDog.
I think you've got something there.
Trademark it!!!:)
Posted by: kelly | September 19, 2007 05:43 PM
what is wrong with - i love my rescued dog? or i love my shelter dog? or my adopted dog?
with a bumper sticker, people arent going to be able to figure out what fusion dog means - it isnt like they can ask you while you are driving... but if the message is clear, they will understand it, and maybe think about it instead of just dismissing it.
Posted by: rachel | September 19, 2007 05:58 PM
I actually like "I love my mutt" because everyone knows what a mutt is. And, it's not necessarily a negative word.
But then, I like Diamond in the Woof.
Anyway, here are some ideas:
I love my generic dog
I love my no name brand dog
I love my melting pot dog
I love my mai-tai dog
I love my remix dog
I love my potpourri dog
I got my office involved on the above list. Hey... It gave me the opportunity to promote ABC!!!
Posted by: Jaclyn | September 19, 2007 05:59 PM
Isaac Mizrahi once used the term "haute couture" to describe his animal pal. Doesn't this mean "one-of-a-kind" or something similar?
Posted by: BullyDawg | September 19, 2007 06:05 PM
What about I 'heart' my Whatzzit... seeing as people are always asking what breed your dog is (especially if it's mixed).
Posted by: Amy | September 19, 2007 06:39 PM
Oooh! I love my Custom Blend Canine!!
It's so obvious it means mutt--but so original--I sense a squee over the adorable coming....
Posted by: Sophia | September 19, 2007 07:20 PM
I agree with rachel, frankly. These are cute but nobody is going to know what most of them mean.
Posted by: Canaduck | September 19, 2007 07:24 PM
Diamond in the WOOF!!!!
Posted by: Debbie | September 19, 2007 08:13 PM
I love my grand-puppies. They know me as "Grammy". If I ever get grandCHILDREN I will love them just as much. I hope!
Posted by: Gloria | September 20, 2007 12:14 AM
PETA STAFF did not coin the term "I'd rather go naked than wear fur."
If you want proof...
youtube.com
search->History of the anti-fur campaign
And in unrelated news, mixhound.
Posted by: AnimalLib | September 20, 2007 02:28 AM
I have a Bassett Hound mixed with an Australian Cattle Dog. Her super trendy name is.....Australian Bassett! Put that in your pipe Breeder Scum!
Posted by: Anonymous | September 20, 2007 06:31 AM
Bitsa--because they're bits a' this and bits a' that.
Posted by: Spay and neuter immediately, please | September 20, 2007 08:50 AM
Speckled Trash Hound is the funniest thing I've heard in a while... though it does not apply to all rescues.
How about a bumper sticker that says "Spoiled Rotten Rescue"? That definitely applies to my doggie.
Posted by: Eva | September 20, 2007 09:20 AM
The names are very creative however I have to agree with Rachel. Not everyone will know what they mean. Keeping it simple and clear for everyone to understand is a better idea. Everyone knows a what a rescued, adopted or sheltered dog means and by using one of these names it will also bring attention to adopted, sheltered, rescued dogs. That's my opinion.
Posted by: Cory | September 20, 2007 09:33 AM
i love custom blend canine!! that is just too cute, and people will know what it means!
Posted by: kate | September 20, 2007 09:39 AM
That is so ironic! I was just about to submit the exact same as Rachel did.
I love my rescued dog.
I love my shelter dog.
I love my adopted dog.
Any one of them are clear, and would hopefully inspire more adoptions from shelters, which would rescue them from certain death. But I think that "I love my shelter dog" is the most profound.
Posted by: Ariel | September 20, 2007 10:10 AM
I vote for something that obviously refers to a dog. Muttle, Mixhound, FusionDog, etc.
Posted by: Wil | September 20, 2007 10:11 AM
I like the Custom Blend one...makes it sound prideful.
Posted by: David | September 20, 2007 11:40 AM
I agree with Rachel. We're so bombarded with messages that if it's at all cryptic people won't get it. Our long-haired calico, adopted from the Toronto Humane Society, is the most beautiful cat I've ever seen. Shelter Dog or Adopted Dog are the best.
Posted by: Mike Quinoa | September 20, 2007 12:37 PM
Impurebred.
Posted by: Noah | September 20, 2007 12:53 PM
Here in pittsburgh, PA. We call our Mutts "Hienz 57's" after the ketchup.
Posted by: Kayla | September 20, 2007 01:54 PM
i love FusionDog
Posted by: Colleen | September 20, 2007 03:47 PM
Vote For Custom Blend Canine's in '08!!
Posted by: Mike | September 20, 2007 04:06 PM
I agree with using shelter dog, or rescue...seems so much cooler than "my golden lab" My dog is a shelter dog, bezengi mix, and he's the coolest dog ever. No one will get the other hybrid names. We want people to get the point and think of shelter dogs as the good "cool" thing to , rather than paying thousands for a run of the mill breeded dog.
Posted by: Courtney | September 20, 2007 08:40 PM
i love my Fabulous Fusion Pup...
Posted by: Destin | September 20, 2007 11:24 PM
I like diamond in the woof!!
Posted by: shannen | September 21, 2007 04:44 AM
I agree with Rachel. I think that shelter dog is the best way to get people to think about adopting a rescued dog from the local shelter.
Posted by: Diana | September 21, 2007 11:06 AM
Dear animals,
This one is easy:
"I love my non-inbred dog!"
or
"I love my non-incest dog!"
but I would also consider:
"My dog hates incest and inbreeding."
or
"My dog's mother did with a strangers and NOT her brother!"
I mean - seriously - what is the opposite for "incest" or for "inbreeding"? The problem is that there is NO opposite (no word) for it as "inbreeding" and "incest" ARE the unnatural states.
Either way - great campaign! The term "breeder" and "purebred" should soon trigger the same emotions as "slave trader" and "fucking your own mother".
Posted by: Hugo Pottisch | September 21, 2007 11:09 AM
We called ours "Half german shepherd, half traveling salesman" but I like rescue pet best.
Posted by: J | September 21, 2007 11:27 AM
I love my incest-free dog..
I love my 0% incest dog..
Posted by: hugo pottisch | September 21, 2007 07:19 PM
diamond in the woof is cute :)
Posted by: Crystal | September 22, 2007 02:52 AM
I have another one:
"I love my non-Arian dog"
Posted by: hugo pottisch | September 22, 2007 08:55 AM
To all who say "shelter" or "rescued" dog sounds best.. Yes - it might - but it also misses the point in making sure that the breeding stops?
As long as people desire a certain look in their dog - there will be insane Frankenstein Nazis who are tempted to produce the perfect race.. there will be breeding and there will be shelters!
The sheer existence of so called purebreds is a sick testimony to humans. Yes - we want to empty the shelters - but we also want to stop the inbreeding and incest?? If we were to use "shelter" dog - the rape and incest are not tackled at all?
Plus - I think it is time to mention that most mothers are NOT happy to lose ALL their children at birth? Be it cow, chicken, pig, human or dog.. mothers want to see their young grow up for longer than hours!!??
Posted by: hugo pottisch | September 22, 2007 09:04 AM
Love,
Spoiled rotten rescue.
Also,some should be plural for those of us with several rescued dogs (3) :)
Posted by: Karen | September 22, 2007 09:56 AM
Ok.. back due to popular demand:
"I love my interracial dog!"
Posted by: hugo pottisch | September 22, 2007 12:47 PM
I love "diamond in the woof" - but if that was on the back of my car, no one would have any idea what it meant. I don't think we need a cute new name for mutts; I think mutt is a cute word already. Plus, everyone knows what it means, and anyone who's ever had one can relate to the idea of mutt pride.
I also like "I love my rescue dog." "Shelter dog" doesn't apply to everyone. My dogs are former street dogs that we took in, bypassing the shelter. "Rescue dog" is more inclusive, but then, not all rescue dogs are mutts - a lot of people rescue purebreds who have been abandoned, then rehomed by breed-specific rescue groups. So, if the goal here is primarily to boost mutt pride, then we should Just Say Mutt.
Posted by: PaK | September 22, 2007 04:29 PM
(Only my opinion)
Well, Jack, imagination is great - and there are certainly a lot of very good imaginative slogans suggested on here - but imaginative, cute, or "cryptic" as Mike Quinoa mentioned, does not really get to the most serious point that thousands of dogs are euthanized every day across the country in shelters - who otherwise could possibly be adopted due to this campaign. And they have to be spayed/neutered before they are adopted.
It is true that the slogan, "I love my shelter dog," does not apply to all dogs who are rescued from the streets, bypassing the shelters, but those dogs were fortunate to have caring people take them in. But I know it is more unfortuantely common for people take stray or unwanted dogs to the shelters - thinking that they are going to be adopted - yet they are more likely to be euthanized.
"I love my adopted dog" (which was one of my previous suggestions) is still a bit vague since that can mean that they were adopted from personal rescuers. (and thank goodness for those rescuers. Thank you, rescuers!)
I adopted an unwanted shelter dog who was scheduled to be euthanized because "his month was up." So what I am trying to say -only my opinion and speaking for the shelter dogs -is that shelter dogs should be priortized since they have the least chance, their last chance to live. Therefore, I favor "I love my shelter dog."
However, if this ABC campaign is more focused against the breeders, then I agree with: "I love my mutt"
Communicating to the public about this particular subject should be plain, simple, and clear.
And basically, whether people have shelter, stray, or rescued dogs, or don't even have any dogs at all, that does not mean that they can't display any slogan that is chosen. The important thing is the message of the campaign.
Posted by: Ariel | September 23, 2007 10:24 AM
May I humbly ask why there already is a slogan:
"I love my Golden Retriever"
but not one that states:
"I love my mutt"?
A Golden Retriever could be a shelter dog but could a mutt be a breeder's dog? Yes and no.
Mutt owner do let their mutts breed but they generally do not do it for money. The spay/neuter campaign has been targeting this audience in the past/present?
If I understand PETA correctly - the goal of this particular campaign is to instill some new awareness that purebreds have been breed on purpose as marketable brands for profit and that this is a questionable practise?
The implications reach beyond shelters and the over-population crisis. The genetic health of the individual is as much in danger when incest and inbreeding are accepted by society.
No offense, I know many eg Golden Retrievers and I love them.. but they are not the brightest cookies on the block (brain size is generally diminishing in purebreds for the same reasons as it would be in humans)? Why do so many purebreds like German Shepherd die so soon? Unaltered wolves (who can mate and have offspring with German Shepherd or other dogs) live longer than the genetically inbred dog?
"I love my mutt" sounds like a classic. "I love my shelter dog" is also great (but for other reasons).
I understand that the "incest-free dog" idea would shock many.. it would spark furry. people would go mad.. they would attack anybody who would make the indirect claim that their purebred was some sort of Frankenstein creation? PETA once again would prove that they, in fact, hate animals.. they would want all animals to go extinct! Animal lovers should be afraid of PETA.. protect your purebreds.. PETA wants to kill them all!
Chances are that fewer people would stick it on their car as well? but it would be a "new" truth.. thrown into the black whole of social consciousness?
If incest is not acceptable for humans or any wild species - why practise it with "our best friend" only because he happens to be considered as our trade-able property? Dogs are not Ford Ts, they are not fashion items! Incest is NOT cloning, it is NOT copying, it is NOT (re)producing. It is genetically and morally WRONG and causes needless SUFFERING!
Posted by: Hugo Pottisch | September 23, 2007 05:17 PM
How about a bumper sticker that reads, "I Like Our Mutt and I Cannot Lie."
Posted by: Brian Luznak | September 25, 2007 10:39 PM
"I love my natural dog."
I know, I know.. too cryptic?
Posted by: hugo pottisch | September 26, 2007 12:25 PM
I LOVE PETA.KEEP UP THE GOOD WORK YOU GUYS.PEOPLE WHO MISTREAT ANIMALS ARE BASTARD AND SHOULD KILLED.I LOVE ANIMALS KEEP PROTEST AND ANYTHING TO STOP THIS.
Posted by: Angela marie williams | January 22, 2008 11:20 PM
I like Hugo's, I love my interracial dog!
Posted by: Megan B | May 31, 2008 10:03 AM