This is such a great ad.THe black and white ad gives a sense that there are so many sheep that it just never ends. Its so bold.

I love it!! Great job to the person who created this!

Posted by: Jaclyn | August 15, 2007 03:40 PM

I thought I would share this: I shared this ad with a co-worker. We were discussing the AD from a marketing point of view. Now, my worker is a meat-eater who knows nothing of the live export of sheep. She said to me: That AD reminds me of the holocaust.

How strong is this AD that she was able to make that connection!

Thanks!

Posted by: Jaclyn | August 15, 2007 03:55 PM

this is an intolerable inhumane crime! what kind of rascals is a government made of who permits to deliver these defenseless and innocient creatures into the hands of these barbarians down there! additionally to a ruthless treatment all these animals shall be killed while fully conscious! we are really living in a world made of stone - how in god's name shall this one day become a better place - a planet full of milliards of criminal idiots running behind a bloody tortured corpse! in this moment i would prefer to be shot to the moon - but also this remains an illusion because they never were there and all that remains is a plundered tortured planet - which i hope one day shall take revenge!

Posted by: animalfriend | August 15, 2007 04:05 PM

What BS! That is such a truly moving and amazing ad.

Posted by: Jason Levy | August 15, 2007 04:24 PM

Wow, interesting, jaclyn!

Nice ad, PETA.

Posted by: Canaduck | August 15, 2007 05:16 PM

Insanely good writing and photography. It just hits you right in the gut. I'd like to know whose palm is getting greased by sheep agribusiness for pulling this one. An ad that powerful would have done a lot of good. Is there other print media in Oz that can run it?

Posted by: Mike Quinoa | August 15, 2007 05:22 PM

Before I saw the Pink commentary on Austrailian wool, I had no idea that sheep are treated like that! I think they shouldn't've pulled that ad. People need to be informed about this, especially if they, yuck...eat them! To me, it just sounds like they're scared to see what's right

Posted by: MeL | August 15, 2007 09:50 PM

Man, that video made me bawl like a little baby! =[ And looking at those maggets...ugggghhh... it's indescribably cruel. How can we live in a world where people think it's okay to do such inhumane things to poor defenseless animals??!!

Posted by: Emily | August 15, 2007 11:26 PM

I looooooove that ad - but then i love almost everything PETA does ;). Oh, and definitely look for another mag to run it - it is way too good to go to waste. I think it's the best PETA ad I've seen so far.

Posted by: millie | August 16, 2007 04:15 AM

Aussie hypocrits!!!!!!!!
About Chinese contaminated food exports to the U.S.
Aussies condemned all Americans saying we're cruel to the chinese and the world. SAID CRUELTY IS NOT THE WAY TO PEACE. Eat your words Aussies!!!!! this abomination about the sheep is proven cruelty to helpless animals coming right from you!!!!!!!!!

Posted by: observer | August 16, 2007 10:20 AM

The Aussies freaked out at Canada because of Tyson, a kangaroo that was kept in deplorable conditions in an Ontario zoo. They said all Canadians are barbarians, when most of us are fighting for improved animal welfare laws. Hello!!! What do you call the Australian live export of sheep?
Barbarian doesn't even begin to describe it. People who are capable of marching these beautiful animals like this to a horrifying death will one day line up like "sheep" before the gates of hell, I know it. Heard of "karma"?

Posted by: nancy | August 16, 2007 03:09 PM

To animalfriend, the thing I have always kinda been upset about is how you animal rights people react to stuff like this. Calling these creatures or any animal innocent (because you do call all animals innocent) while condemning people as being the worst living things on Earth is just mind numbing. How do you know that these creatures are "innocent"? Listen I'm not saying that these specific animals are bad or anything but according to you animal rights people, animals should get all the rights that we have, and the thing is that no matter what an animal does whether it hurts or kills other animals or people, they are always "innocent". The argument is that these animals are just like us so they should get "rights", well if they're just like us then they can't all be innocent then can't they? I'm sure there's a few bad apples in the animal kingdom isn't there. If they're just like us then if they kill anything animal or person then they should be prosecuted, but the animal rights people want it both ways, animals should have rights but they can be prosecuted or held responsible for anything they do. On a different note, it's almnost the one year anniversary of the death of Steve Irwin. This man did so much for animals without being crazy or shoving it down people's throats. Groups like PETA should have been praising his life but instead they showed their true colors by insulting him, and saying that he deserved what happened to him. All I have to say is could someone out there please tell me why PETA hated him? Must just be ignorance, I guess.

Posted by: Anonymous | August 16, 2007 07:20 PM

to anonymous:
there is a whole universe which you are ignoring! all this is a matter of knowledge, education and culture! you are lacking the essence of life! go to read the peta files - i'm tired to repeat on every page the same thing! since this blog exists there are people showing up every day pretending this and that and all the peta people here are explaining and repeating and repeating for them! is the world so stupid?

so for today just this: human beings are different from animals and they kill with bad intention! an animal kills to survive or because it was made bad by a human being or because it's forced into something or because it has become degenerated and this also because of the human! all you peta haters and animal haters here and i guess there are millions out there in the world - have just one great mistake: you don't educate yourself! read human history, philosophy, religion, read also the testimonies of famous animal protectors like dian fossey, jane goodall, joy adamson and all the nobel prize winners! read, look intelligent films etc! this needs many years until you have enough wisdom to judge about these things here! do you have animals and for how long time and what kind of animals and and and!!! you are boring and as i told before: an uneducated person is worse from a bad one because a bad one can change his mind but somebody voluntarily heavy comes always with the same fuss!

i educated myself for nearly 50 years in animal rights, in animal behaviour, human philosophy, history etc. just for to have answers why something is like this and not like that! this is up to you! but you don't do anything for your eduction and then you come here and write nonsense! buy some books from dr. milly schaer manzoli or dr. croce or hans ruesch about vivisection and so on - use your brains, discuss with doctors, professors, teachers, poor people, rich people - ask them about their relation with animals! me i did all these things for almost 50 years - but today i'm not coming here with some bullshit like animals are guilty and have no rights and have no soul and are just good for to be eaten and and and! you see i guess the capacity of your universe! so please - don't make a fool of yourself all you illiterate animal haters - i'm fed up with you! show me something real!

Posted by: animalfriend | August 17, 2007 04:46 PM

People are cowards. They are afraid of the truth.

Posted by: EAS | August 17, 2007 05:06 PM

We found a young sheep once. We're in the middle of a large suburb. We kept her until we found a farm where they did not kill their animals. While we had her, she became a pet. Whenever someone came into the house, she bleated hello. She ran to my daughter, her favorite person. She loved to cuddle.
We (and those we know who have learned about her) have never eaten lamb again. She was just the sweetest creature, and it breaks my heart to see all of these poor little lambs treated like this. This is not what God planned. I think He has a special place in Hell for animal or child abusers.

Posted by: LINDA | August 18, 2007 12:37 AM

EAS
right on target!!!

Posted by: observer | August 18, 2007 10:10 AM

animalfriend
BRILLIANT POST!!!

suggestion for peta
paste animalfriend's post under every caption from here on. if the illiterates ever learn to read and surrender their fear of education, eventually this post should put an end to their daily stupidity!!!!!!!

Posted by: observer | August 18, 2007 10:39 AM

The photo is amazing!! I have seen many photos and video footage but nothing like this one picture. It is so sad that the sheep endure this but the picture says 1000 words. The ad needs to be run definately!!

Posted by: Kris Shulfer | August 18, 2007 10:42 AM

i am an animal rights activist, so i hope that none of my fellow activists take my little speech the wrong way. all i am doing is looking at both sides of the conversation.

PETA has certainly done quite a few things that are not honorable, but every one of them was done with good intentions. yes, we are trying to pass a bill for animal rights, but that is not to say it will happen. it was awful & hipocritical for the Aussies to refuse the ad. who is to say that all animals are guilt-free? let me ask you this: what could a sheep POSSIBLY do to ruin its innocence? you are an idiot, Anonymous. go play in traffic.

Posted by: veg-head | August 19, 2007 02:10 PM

Dear Anonymous,
You are an idiot, so I won't waste much time on this. Would you not call the people in the World Trade Centers innocent or the the victims of the Holocaust innocent? You are innocent when you are the victim of a senseless act cruelty. Further more animals are innocent because unlike people, they do not act out of greed or malice. Their actions are simply based on survival and that of their young. They are innocent in the same way that a baby or young child is innocent. That is why all of us animal rights people call them innocent. By the way this is not the real issue at hand. How typical of you (We will just call you and people that think like you tards.) tards to be informed of a horrible thing that continues to happen to living creatures and pick out something stupid to bitch about rather than acknowledging the real issue, MUST BE IGNORANCE I GUESS!

Posted by: Liz | August 19, 2007 10:14 PM

Anonymous:

Your point has as much substance as your name.

Posted by: sean fremder | August 19, 2007 11:37 PM

wanton cruelty inflicted by evil-doers that is beyond
belief. Thank you PETA/PINK/YOUTUBE for the disgusting, but necessary footage of what 'soul-less'
nations and people are exporting. Divine intervention is required by
mankind to rectify the evil perpetrated by man. FORWARD
PETA in earthly good works!

Posted by: Jo Ellen Davey Cohen | August 20, 2007 11:45 AM

nancy "innocent" animals is an expression. Animals are controlled by humans, hunted and tortured. if we were getting cut up by sheep we would think that we need more rights, it doesn't take the smartest of species to figure that out. how can sheep be bad anyway, they are realy dumb animals and are not capible of thinking about how to make money out of humans, all they think about is the pain they are in, eating and there young. we get held responsible because we know right from wrong and have a superior mind to that of an animal. we kill for sport, food and other things, but we kill and torture animals on purpose and usualy more then our fill, animals kill for food and protection. you have to think that there is no right or wrong in their minds as they dont think like us.

Posted by: Mandy | August 28, 2007 05:59 AM

This is in reply to Nancy’s comment. I think most animal rights activists call animals innocent as animals, like small children do not have the same "moral code" that humans do. (moral code meaning, humans have the capacity to decide for themselves what is right and wrong, which is different to the animal kingdom as animals are governed by their inbuilt basic instincts, although, of course have the capacity to feel affection, fear, hunger, love and anger) The animal kingdom is by no means peaceful, but unlike human activity, carnivores kill to eat, they do not torture, maim or kill for profit or for vanity, thus they are innocent. Animals work with their given environment, not against it. They adapt, and work within the equilibrium, humans do not. I understand your debate regarding human rights, and I am sure that striking up a conversation with any animal rights activist, that they are for peace and humane treatment for ALL living inhabitants of Earth. There are no "bad apples" in the animal kingdom, as I have said above; the ecosystem is perfectly balanced, even if we all do not like to watch a lioness kill a gazelle. This is nature, but the rape of nature is when certain greedy humans exploit those for personal gain. I do not think insulting anybody on blogs is benefiting to anyone, least of all Peta, but we are here to educate our knowledge. Some people will choose to ignore this knowledge but "eye for an eye" and do to others what you will like done to yourself" is to treat everything with respect. Be good and kind to others and others should respond in a likewise manner.

Posted by: Joanna | August 30, 2007 11:33 AM

Joanna, you summed it up perfectly! Thank you.

Posted by: Michele | August 30, 2007 09:59 PM