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OK, so essentially everyone in the developed world has at least heard of PETA’s “I’d Rather Go Naked Than Wear Fur” campaign. At least everyone with access to a TV, computer, radio or newspaper. And, to be honest, we’re quite proud of the campaign’s success.

Joanna_Krupa_Naked_Fur.jpg

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It’s pretty clear we’re all about getting naked for a good cause, so I was thrilled to hear about UK-based Lush Cosmetics’ new “naked” marketing campaign. And since the company is as animal-friendly as they come, I love it even more.

TreeHugger/Creative Commons
Lush_naked.jpg



Comments


PETA is a very powerful lobyist.I'm curious WHY PETA has nothing nothing to combat the Insurance companies from profiling dog breads like in new jersey.Currently there's 20 Dogs on the list and if you own one you can't get homeowners insurance and/or they will cancel if they find out.It should be for deads NOT breads.If it starts here and we do nothing were does it stop.Please help to stop this practice.Some states such as Michigan have legislation against this prcatice.I had to get rid of my Doberman because my homeowners was cancelled.Please HELP to stop this practice...
Thanks Mike Hesse

Posted by: Mike Hesse | July 24, 2007 03:42 PM

So, who won the recent anti-fur
slogan contest judged by Stella
McCartney on 7/22/07 and what's
the new slogan?
Thanks.

Posted by: Carolyn LaFond | July 24, 2007 05:53 PM

I think that campaign is genius and love that others are doing the same and going nake for animals!!

And to the poster with the question about dogs and insurance, certain breeds (not breads) of dogs are considered dangerous and by infact asking homeowners not to have those animals may end up protecting people. You should always check with the insurance company before you purchase insurance from them about what their stipulations of dog breeds are and not to purchase any animal until knowing those stipulations. I don't see that as cruelty to animals but rather insurance companies protecting themselves and their customers if that certain breed of dog does in deed bite or cause injury to someone.

Posted by: Melissa W. | July 25, 2007 04:02 PM

Personally I Love The Idea. It Really Does Send A Message.

As For The Dog Breeds. I Don't Find This As Animal Cruelty Either, But At The Same Time. It's As If These Dogs Are Dangerous All By Themselves Without The Help Of Idiotic People.

Posted by: MojoPuppy | July 26, 2007 04:03 PM

Let’s be fair about the natural skin coat issue.
If, for instance, one desired a Leopard skin coat my feeling has always been to place that person naked in the natural habitat of said Leopard and since I’m not completely insensitive they could bring a knife and stand face to face with the Leopard whose skin they desire.
The Leopard, who’s approx Head/Body Length and Shoulder Height / length (including tail) is 6-7.5 feet / adult height: 2 feet and can reach an approx weight of 190 pounds (of pure muscle), with up to 3” of ripping claw and who have 32 teeth. 4 of which are long, pointed canine teeth used to kill, while the other 28 are for cutting flesh and grinding bone.
I have no doubt that by the end of that encounter one of the two will be enjoying the skin of the other.

Regards,
William L Adams II (who wishes bon appetite’ to nature’s purer creature)

Posted by: W L Adams II | July 26, 2007 07:04 PM

Are you actually naked if you're wearing stilletos? Ask the kittens in crush videos. Your organization risks becoming the enemy of its own cause. But you know that already.

Posted by: Adam Driedzic | October 23, 2007 02:45 AM

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