Jun28
First Ever Anti-Fur Protest on Second Life
Posted at 10:23 AM | Permalink
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Comments (8)
I’m pretty excited about this one, as it’s the first time PETA is dipping its toe into Second Life. On July 12, we’re teaming up with cruelty-free designer Stella McCartney to co-host an event on a specially created island in the virtual world. Visitors to the island—which is inspired by the English countryside, with stables, picnic tables, and a Linda McCartney veggie burger stand—will be able to show support for PETA in virtual terms. All visitors will receive a bunch of cool anti-fur gear for their Second Life character to wear; you can donate money in Linden dollars, the community's currency, which PETA will be able to exchange for real U.S. dollars, and you’ll be able to dress your character in a sweet T-shirt with the slogan "I'd rather be pixilated than wear fur."
And check this out; there are real-world prizes to be won as well. We’re holding a competition on the island from July 12 - July 19 for a new PETA slogan based around the iconic tag line, "I'd rather go naked than wear fur." Prizes include two tickets to McCartney's spring 2008 show in Paris, one of the designer's Appaloosa bags and her entire Care skin care line.
For those of you already on Second Life, I’d be glad to email you when the island goes live. Just send me an email so I have your address.
TAGGED:
Fur naked second life stella mccartney
Comments
wtfbbq?
Posted by: AnimalLib | June 29, 2007 02:37 AM
how can I enter the PETA slogan contest judged by Stella McCartney?
Posted by: carolyn LaFond | June 30, 2007 03:28 PM
Why is Second life so freakin hard to sign up for? I REALLY want to be able to see this, but I'm currently waiting for some e-mail to come on my cell phone- it says one already had, but I wasn't signed up for the service, so I signed up, and now I don't know how to get to my message! If I ever DO end up getting this sinage correct, the name will be Talli Broome, so you can spot me.
Posted by: Serinity | June 30, 2007 11:46 PM
I don't need another 5$ added to my phone bill...I've unsubscribed from the e-mail-text thing, meaning that, unfourtunatly, I won't be able to be on Second Life either.
Posted by: Serinity | June 30, 2007 11:58 PM
I want to know how to enter the peta slogan contest.
Thanks
Posted by: Annette Albright | July 10, 2007 07:13 PM
Can you post details on time of the picnic and island location? Thanks!
Posted by: Anonymous | July 11, 2007 12:14 PM
Kick-butt campaign. Really clever. Looking forward to more! ;)
Posted by: Maya | July 13, 2007 01:21 PM
Pamela Anderson is making an appearance at the protest tonight at 7pm BST to celebrate PETA's 25th birthday!
Posted by: Freddie | July 17, 2007 11:11 AM