May31
Coca-Cola Stops Animal Tests
Posted at 09:24 AM | Permalink
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Comments (12)
Just weeks after Pepsi announced that it would stop testing on animals, Coca-Cola has sent a letter to PETA announcing that it will no longer fund or conduct animal experiments. Coke had something of a history of invasive animal experimentation—including cutting open chimpanzees’ faces in order to conduct taste tests and force-feeding chemicals to rodents to test “caramel color”—so this compassionate decision by the company is a huge step forward, and it sends a powerful message to all companies that still test on animals about how a responsible, progressive company does business. Here's what Coca-Cola's senior vice president, Danny Strickland, said in his letter to us announcing the company's decision:
“The Coca-Cola Company does not conduct animal tests and does not directly fund animal tests on its beverages. … We are sending letters to our partners and research organizations who may conduct safety evaluations on … ingredients insisting they use alternatives to animal testing ….”
Strickland also talked about a deadly physiology test on taste reception in rats that PETA had discovered Coca-Cola was funding through the year 2008, saying, “Recently senior management became aware that research involving rats was being conducted as part of a grant we had funded at Virginia Commonwealth University to study taste reception. We have contacted the University and have discontinued our funding.” This is a big victory for animals and an encouraging sign that animal experimentation is rapidly on its way to becoming another chapter in the history of severely messed-up stuff we wish we had never thought of in the first place.
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Comments
Wow! This is amazing! Congrats to everyone who worked on this. :)
Posted by: drew | May 31, 2007 10:25 AM
Thanks and Compliments to all the implicated: this is a great step forward towards a more human world!
Posted by: Rino Santoro | May 31, 2007 11:51 AM
Wow! This is GREAT!!!
Posted by: K | May 31, 2007 03:16 PM
Wow! This is GREAT!!!
Posted by: K | May 31, 2007 03:16 PM
This is so awesome. I am going to drink alot of Coca Cola for now on. I am showing support. AWESOME!
Posted by: Marisela | May 31, 2007 03:37 PM
ok how slow am I??
I didn't know Coke was doing animal testing, much less Pepsi...or I would have let them know WHY I was not buying their products.
Is there a list someplace?
I know I did speak out at a discount store chain that I was working for when they did a month-long fundraiser for March of Dimes. No one knew they tested on animals, they would make a face and say "oh, I didn't know that..."
Posted by: Tamara | May 31, 2007 03:40 PM
awe that's sadd. heyy you should give out a code for your videos so people can put them on a blog or a myspace (:
Posted by: jess | May 31, 2007 04:20 PM
yes, there is a list at peta.com they have a consumer friendly list! thanks coca cola!!! one down several million to go!! keep up the great work everyone, it pays off!!
Posted by: kris shulfer | May 31, 2007 10:27 PM
I just told the good news to Anima the danish animal protection/welfare/animal rigths organisation, that I'm an active member of.
This are really great!
Posted by: Marianne Christensen | June 4, 2007 09:13 AM
I just told the good news to Anima the danish animal protection/welfare/animal rigths organisation, that I'm an active member of.
This are really great!
Posted by: Marianne Christensen | June 4, 2007 09:13 AM
Why doesn't the government consider this animal cruelty?!? It really doesn't make sense! Your video was amazing and this one really touched me.
I want to make a video anouncement for my environmental class, as our final project, and I was wondering if you could possibly help me by getting some information.
Most of the people in my school torture animals for fun and use products that are tested on animals. To really make a difference, I thought I might make a video for my class that might disturb them enough to get them to actually think! They don't realize that this is real, that this is horror, and this is NOT funny! I would appreciate your help because I know that you can help me achieve this ultimate goal. Thanks!
Posted by: M@y@ | June 4, 2007 09:49 AM
Hey Jess! You can get the code to post that video at http://www.stopanimaltests.com/feat/testing123/index.asp. Just click on the Stream This Video button.
Posted by: Jack | June 4, 2007 02:27 PM