Jan25
Victory! POM Ends All Animal Tests
Posted at 11:37 AM | Permalink
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Comments (7)
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PETA is calling off our campaign against POM Wonderful after the company announced that it will permanently end all animal tests. There follows a brief synopsis of our campaign against the juice company in dramatic form. For a longer, less dramatic synopsis of the campaign, click here.
POM Wonderful: Let's damage the arteries of male rabbits and induce them with erectile dysfunction in order to make health claims about our juice.
PETA: Um… WTF?
PAMELA ANDERSON: Considering the cruel experiments on animals that POM is funding, I'm calling on everyone to get Naked instead.
PETA: Meaning, like, Naked Juice, which doesn't test on animals. Frutzzo and Old Orchard are great alternatives too.
REUTERS: Whole Foods Market Inc., the largest natural and organic grocery chain, told Reuters it had decided to stop selling POM Wonderful pomegranate juice and associated tea blends by April 1 if POM continued to fund studies that might include animal testing.
POM: POM Wonderful pomegranate juice has ceased all animal testing.
PETA: Can we have that in writing?
POM: Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.
PETA: Hooray! Thanks.
To tell the truth, the campaign was a little more hard-fought than that, but that's the general idea. This is a major victory, and a huge thank you is also due to everyone who participated in demonstrations, handed out information, contacted POM about this issue, and boycotted POM products. When we win a major campaign at PETA, that often means free vegan pizza for everyone, so fingers crossed that upper management doesn't forget about that small, but important detail in all the excitement.
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Comments
wow! go PETA! you guys are really making a change in the world!
Posted by: Sarah | January 25, 2007 06:12 PM
yayyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyygo peta!!!!!!
Posted by: autum | January 25, 2007 06:57 PM
Wow, this is huge! Way to go PETA and everyone involved in making this a success! I asked my mother to turn her letter (first "AR" letter ever BTW which is huge on a personal note) into a thank-you one!
Posted by: K | January 25, 2007 09:54 PM
WOO HOO!
I can add back in the juice to my Smoothies at ROBEKS. I just had one earlier today and had to explain to the cashier why I wanted to replace the juice in the POMEGRANATE POWER with Orange Juice instead of POM.
Posted by: Larry | January 26, 2007 01:21 AM
THIS IS A GREAT DAY
FOR THE ANIMALS
FOR THE ANIMAL FIGHTERS
FOR THE WORLD
THANKS AND FELICITATIONS TO PETA
Posted by: Jason Head | January 26, 2007 08:01 AM
I can't wait for further victories PETA rocks and all who support PETA rock! :)))
Posted by: Antwon | January 26, 2007 08:37 PM
We're not sure if POM has actually signed the petition to stop animal tests, but hell-with-animal-testing - WE GIVE THANX, PETA!
NEVER GIVE UP ON YOUR VICTORIES!
Posted by: RabidLeroy | March 30, 2007 11:35 PM