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POM demo 3.JPG

As I may have mentioned before, POM Wonderful has apparently decided that the juice industry is just too damn wholesome. The images of healthy kids and smiling parents guzzling delicious, vitamin-filled beverages are fine and all, but there's just not enough blood for POM's tastes. The company's ingenious solution has been to start doing all sorts of animal tests. Not, like, taste tests, but proper suffocating-mice and slicing-up-live-rabbits kind of tests.

We have found this to be somewhat upsetting. Yesterday, we launched our campaign against POM's animal experiments outside their headquarters in Los Angeles. The pictures and video tell most of the story, but a lovely little side note was when POM's security tried to block the protesters from public view by parking a big truck in front of the demonstration. Except they parked in a red zone, the LAPD got involved, tickets were issued, and everybody except POM thought the whole thing was kind of wonderful. Anyway, moral of the story: Test juice on animals and face the combined wrath of PETA, the LAPD, and a giant rabbit on your doorstep. Nobody wants that.



POM demo 2.JPG


POM demo 1.JPG


Comments


Thank you for doing this PETA...for the most part, I love all of your work. This demo was/is so important. I used to treat myself to this expensive juice but no longer...since I first read weeks ago about their experiements. I volunteer at a shelter and was a proud rabbit parent so this is just beyond UNACCEPTABLE. shame on those bastard!!!

Posted by: heather | December 1, 2006 03:55 PM

I love it!! Thank you Peta! I too used to LOVE pom "not-so-wonderful" teas and juices. Since Peta first sent out the alert regarding Peta I have not touched thier beverages. I espcially loved pom's reponse to my e-mail in regards to animal testing,... very condescending and "we have dominion over animals" point of view... thank you again Peta!!

Posted by: Tim | December 1, 2006 06:59 PM

why doesnt peta mind their own business

Posted by: MAD HUNTER | December 6, 2006 01:55 PM

To Mad Hunter: Wouldn't you just LOVE to be experimented on for the sake of nothing? Yes, I'm just SUURE you would.

PETA is doing an excellent job, and I will never drink POM again.

Posted by: Colleen | December 9, 2006 12:11 AM

mad hunter im with ya man these people are crazy, if they hate humans so much why dont they experiment on themselves? always wondered that...

Posted by: becca | December 11, 2006 01:44 AM

Well mad hunter and Becca, if humans were tested on then at least the results would be 100% accurate!!! Animal testing is not only misleading and unscientific, but morally wrong. We all think it horrific when we hear stories about humans tested on by aliens!! But how would we really feel if maybe one day a more intelligent superior species did use us for experimentation and used our young for meat???

Posted by: jo | December 11, 2006 05:37 PM

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