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Dec29

Drive-by Shooting

Posted at 05:04 PM | | CommentsComments (1)

The footage isn’t the highest quality in this video of our recent POM Horrible campaign launch, but it interests me because it’s a great example of how the technology helps with the flow of information (and if you watch the full video you'll see it gets better at the end). That’s a no-brainer of course, but my point is that there is added value with doing things like a demo outside of POM’s headquarters. You’re not just doing it for the passersby to take it, you’re not just doing it for the media to cover—anyone could stumble upon the information that POM kills animals just to help market their juice.



Comments

Wow, POM kills animals? I had no idea. Your video was awesome and I hope some day I can take a stand and show what I belive in like you guys.

Posted by: Thelia | January 3, 2007 05:21 AM

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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

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